Keyword selection and search counts
-
I am a new pro member and have noticed that a lot of my keywords are very similar.
i.e. "piano movers Atlanta" vs. "Atlanta piano movers" vs. "piano movers in Atlanta"
Is there an accurate way to see search counts for each of these terms do determine which one I should target? Does anyone have any recommended tools or strategies?
-
Thanks for the input Oracle. I used these piano terms as examples but I am still in a small local niche market. We provide pool table services to the Atlanta and Metro-Atlanta areas such as pool table moving, recovering, etc.
We've got some really good organic ranking and good bit of authority but it has been difficult to gauge which terms to use (i.e. pool table recovering vs. pool table refelting).
-
Thanks for the info guys. It will definitely come in handy!
-
Wow. That must be one of the lowest keyword diversity industries that I have seen!
If I had a site like that I would put my big effort into getting into the local search results.
Then I would start working on the organic.
I would hit adwords heavily and get some catchy ads above the SERPs. I would be looking for smart, strong, experienced, gentle with thousands of successful moves who is going to take good care of my precious instrument!
-
Hi Bryan,
When keywords look similar as you indicate, use phrase and exact match with specific attention given to exact match.
I use broad match when I'm having trouble drumming up keywords.
Once I get a semblance of keywords as you've indicated, I resort to exact match to tell me what specific phrases generate the traffic.
A quick look at local exact matches tells me [piano movers atlanta] generates the most at 140 searches, followed by [atlanta piano movers] at 58 and [piano movers in atlanta] generating 0. However, [piano movers atlanta ga] brings back 22 results.
-
I've tried this a few times but I often get a "not enough data" response under the search volume headings.
-
http://pro.seomoz.org/tools/keyword-difficulty
This tool can be used to compare up to 5 keywords
It will tell you what keyword phrase people use most & all sorts of good stuff.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Tools for Keyword Research?
Hi guys, Please share your best and recommended tools for keyword research. Thanks in advance.
Keyword Research | | KLLC0 -
Ranks moving up & Down for a certain keyword search
Hi, We had lost rankings for certain keywords completely from google's index about 5 months ago. Recently the rank for the keyword reappeared on google. But it keeps moving up and down. One day on 26th position, next day it is on 45th position, then it comes back to 30th position. This has been going on for over a week now. What is the cause of this ? can someone shed some light on it ? Thank you
Keyword Research | | orion680 -
Difference in Keywords and Anchor Text ?
Sorry i am noob here: I thought both are same but when i see GSA tutorials i found that both are different. If suppose my keywords is black german shoes than what is my anchor text will be. Also anchor text isdifferent like generice keywords click here, find more etc. Please give explanation.
Keyword Research | | chandubaba0 -
Keyword with or without stress?
hi to everyone, I'm new here I'm doing some research for keywords related to sofa in brazil. Portuguese use lot of stress in writing words. there are many important keywords that should be written with the stress. For example: sofás but I'm measuring many more researches for the same word without stress (see attachment). This is the same for many other key phrases with 2 or 3 words. in 90% of the case, key phrases without stress has many more researches Now I have 3 questions: results are very similar for these two keys. are really two different keys or are they the same for google? what number to keep for total search? the higher? the sum between the two? what keywords I have to use in the pages? "sofás" is the correct one, but "sofas" has many more research? U1sYe.png
Keyword Research | | eriksatie0 -
Does a UK version of Hot Searches exist?
Hi, Is there a UK version of US Google Hot Searches? From my search, it seems like there used to be Hot Topic but it no longer exists. What can I use to find trending topics in the UK? If anyone has tools that work in RU, AU, DE or SW that would also be greatly appreciated! Thanks!
Keyword Research | | theLotter0 -
How to target very broad, umbrella keywords on the homepage
Hey there SEO Mozzers, I'm new to the SEO Moz community and would genuinely appreicate any advice/input on this topic. I'm part of the online marketing team for a UK-based site called Tendea.co.uk. We operate an introductory platform for enabling the connection between parents and families seeking care services (childcare, pet care, senior care, home & garden care, etc.) and individuals providing care services (babysitters, nannies, pet sitters, housekeepers, etc.). To take a US site for comparison, the services are very similar to those offered by Care.com I'm currently having a bit of difficulty as to what very broad, umbrella keywords we should be targeting for the homepage, primarily in the meta title/description. We've started with keywords such as "care, family services, care services, and family care", but I think these terms are almost too generic and aren't necessarily terms we really want to be ranking for. I suggested to our in-house SEO team that we just target some of our strongest keywords from each of the individual care categories for the homepage (babysitter, pet sitter, housekeeper, caregiver, etc.). They were against this idea, though, as we have separate subfolders that target the individual care categories and their specific keywords (tendea.co.uk/childcare, /pet-care, /elderly-care, etc.) Essentially the argeument is that we don't want to be targeting these terms on the homepage and on a separate subfolder page, as then the two pages would be competing for each other's keywords. Instead we're being encouraged to find some sort of umbrella terms to target for the home page that can encompass all of the care categories. For comparison's sake, I took a look at Care.com's meta data and it targets all their specific keywords for the various care categories "Babysitters, nannies, Child Care & Senior Home care - Care.com". Is this the right kind of strategy to take, or do you guys have any suggestions for much broader, umbrella keywords to target on our homepage? Thanks in advance for your input! -Mike
Keyword Research | | Tendea0 -
The importance of meta keywords
Hello, I am looking into Meta keywords in the attempt to understand their importance. I have been reading about this in several blogs and get the feeling that the general view is that they are no longer very valuable. Some say it is because Google and Bing no longer use them, that in terms of SEO they carry little importance and that they are a great indicator to your competitors about which keywords you believe are important... My question is this: Without Meta keywords, how do you deal with misspelt search keywords on your website? For example, if you were looking for a product called 'El Mundo en Espa_ñ_ol' but spelt it using the normal 'n' instead of the Spanish 'ñ', and the keyword 'Espanol' was not included in the Meta keywords, would you still find the product? English speaking people commonly search without the ñ because this is more convenient to them. So how can I make sure that the page is optimised for these type of common misspellings? Thanks!!!
Keyword Research | | languedoc0 -
Keyword Targeting
If I am currently ranking well for "Lawn Mowers" and I also want to target "Cheap Lawn Mowers" will it affect my ranking for "Lawn Mowers" if I change my on page optimization by adding "Cheap" to the title, H1, etc. or will it effectively target both.
Keyword Research | | UK2Group0