Detecting SE traffic on a landing page
-
Hi all,
I am trying to optimize our landing pages in order to getting new visitors to make an action instead of leaving. But in order to so, I need to be able to identify when a user comes from a Google search and when a user does not.
Can anyone help me? The site is written in PHP.
Best regards,
Rasmus
-
My pleasure. I'll do almost any thing to get a thumbs Up! Im so close to the magic 200 (again).
This is basically doing the same thing and should show you a decent example of how to do it (except they are doing it to tailor adverts to search traffic).
looking over the code on that page, they use an array of values, you could simply replace the values with values such as Google, Yahoo, Bing (ot an exhaustive list by all means!).
-
Exactly - I want to show some information for the users coming from Google
Great - thank you!
-
Hi,
I assume you want to do this in code at runtime so you can tailor the page dependant on where the vistor comes from?
In PHP there is a function $_SERVER['HTTP_REFERER'], this will send the referring url of the visitor. However it is not very reliable and there are many instances where it will contain nothing or incorrect information.
You would then check the contents of the functio results for indicators that they come from a natural search. I.E the referrer contains Bing, Yahoo, Google. This will not differentiate PPC traffic though.
Hope this sets you off in the right direction. (if it does thow a thumbs up my way
)Cheers
Aran
-
Can you not see the data you need in Google Analytics?
You might be doing this already but you could split test 2 pages using Google Conversion Optimiser and see the results in Google Analytics.
You might find 'crazy egg' heat map service quite useful if you haven't come across it.
-
Hi Rasmus,
I would do the following: create a goal in Google Analytics (the goal would be "URL Destination" and there you can set the landing page)
In next step go to conversions -> goals -> overview
Now you can set the Advanced Segment to Non-paid Search Traffic.
I hope this was what you were seeking for.
Good luck,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are http and https pages showing different domain/page authorities?
My website www.aquatell.com was recently moved to the Shopify platform. We chose to use the http domain, because we didn't want to change too much, too quickly by moving to https. Only our shopping cart is using https protocol. We noticed however, that https versions of our non-cart pages were being indexed, so we created canonical tags to point the https version of a page to the http version. What's got me puzzled though, is when I use open site explorer to look at domain/page authority values, I get different scores for the http vs. https version. And the https version is always better. Example: http://www.aquatell.com DA = 21 and https://www.aquatell.com DA = 27. Can somebody please help me make sense of this? Thanks,
On-Page Optimization | | Aquatell1 -
Page Speed
Google recommends a page load speed of 1.4 seconds, is it recommended to have that page speed for every page on the site, or just the landing pages. Is there a tool that will check the load speed of every page on a site and report the slow pages? The free online tools only check one page at a time.
On-Page Optimization | | Bryan_Loconto0 -
Pages exclusion
Hi there! I don't want to "make relevan"t 3 of the pages my website has. Should I give them a title and a description even if I dont't want them to be shown in the SERPs? Is there any penalty from google if I don't do so? I guess no but just to confirm. Thanks!
On-Page Optimization | | juanmiguelcr0 -
On-Page Report Card is lacking
To SEOMOZ Developers: All my pages score A's in the On-Page Report Card, yet most are not indexed in the top 50 positions for Google!!! Don't you think there are other factors you're not considering when giving out A's? In other words, a page should not be awarded an A when it's not in top 50 ranking positions. That's seems to be a flaw in the Optimization Reports. There must be something my page is missing, but you are not pointing it out. Shouldn't your "A" requirements be more aligned with Google's ranking algorithms? In other words, most pages awarded A's should be found to be ranked in the top 50. And, most pages not ranked in the top 50 should recieve F's because they don't meet Google's ranking requirements. In other words, you should model your report card more closely to Google's ranking. Here's an example: Keyword: "enterprise time management" Page: www.stdtime.com/enterprise-time-management.htm
On-Page Optimization | | raywhite0 -
Does Google look at page design
Hi everybody, At the moment i'm creating several webshops and websites with the same layout, so visitors can recognize the websites are from the same company. But i was wondering: Does google look at the layout of a webpage that it's not a copy of another website? This because loads of website have the same wordpress/joomla templates etc, or doesn't this effect rankingpositions? Thank you,
On-Page Optimization | | iwebdevnl0 -
My website is saying I have duplicate page content and page title. How do I fix it?
Hi, I created a website on webstarts.com. After I launched it then ran a scan through SEO it says I have duplicate page content and page title. The 2 pages it is reading are technically the same page. www.mobilemowermedicsinc.com and www.mobilemowermedicsinc.com/index . I am unsure how to get rid of on of these as it keeps saying this is an error in the SEO scan. Could someone please advise me of what to do from here. Thanks!
On-Page Optimization | | bcarp880 -
I am optimizing my webpages according to suggestions from the On Page Report Card. Should I have more than one keyword for a page?
I am optimizing my webpages according to suggestions from the On Page Report Card. Should I have more than one keyword for a page or should I make separate pages for each keyword even when they are similar? Will Google penalize me for making similar pages? Imagine selling, bargain milk chocolate peanut clusters. Keywords examples could be: Bargain chocolate Bargain milk chocolate Bargain milk chocolate peanut clusters Bargain chocolate peanut clusters Chocolate peanut cluster bargains Milk chocolate peanut cluster bargains Etc. Will one page called http://mycompany/bargainmilkchocolatepeanutclusters.com be OK or should I have one called http://mycompany/bargainmilkchocolate.com and one called http://mycompany/bargainmilkchocolatepeanutclusters.com and one called http://mycompany/chocolatepeanutclusterbargains.com , etc.? Thanks for your advice.
On-Page Optimization | | KSHAYY0 -
Woah, my A-grade optimized pages that were on the first page have all vanished outside the top 50 in Google... is this Panda?
Yep as mentioned, I had some pages hit the top ten pretty quickly after ensuring they were A-grade for pretty uncompetitive keywords however, today, all bar 2 have just vanished from the top 50! All were ranking in Google.co.uk and I know we were predicting the Panda update to hit soon but WOW! My client is understandably a little upset, what on earch do I tell him and what should I do about it? Cheers! jT
On-Page Optimization | | Switch_Digital0