Using a 302 instead of a 301
-
I am trying to figure out the best way to garner the most amount of link value.
We have an app that lives on a sub-domain ... For the purposes of this question, let's call it app.mydomain.com. We provide a service with this app that requires clients (with very high ranking websites) to link into app located on the sub-domain.
Would I garner more authority if had the high ranking client website link into a url that wasn't a sub-domain and redirect it using a 302?
For example: What if I created a 302 that was www.mydomain.com/app and have it redirected to the sub-domain version of app.mydomain.com?
Additionally am I correct to assume that a 301 would merely pass that value to the sub domain and NOT provide much value to the root?
-
Just to clarify, I want to direct the link juice to: www.mydomain.com from app.mydomain.com. As these high profile websites will be linking to the app.
My idea was to have them link to a page on the www.mydomain.com/app that I would effectively redirect back to app.mydomain.com.
But if I use a 301, the 301 will direct link juice back toward the sub domain (app.mydomain.com).
So my question is ... will the 302 keep the juice at the www version (not pass the juice)
Hopefully this makes sense. The other option is to simply let them link to the app. and add a canonical tag that points the juice back to the www version.
-
It seems your on the righ track as a 302 Redirect is a temporary redirect
and passes 0% of link juice according to SEOMOZ: http://www.seomoz.org/learn-seo/redirectionAlso The "root domain" redirected page will still retain its PageRank, MozRank,
Page Authority and Traffic Value – and the detour page will not accumulate any.You are also correct about the 301:
A 301 Redirect is a permanent redirect which passes between 90-99% of link juice
according to SEOMOZ: http://www.seomoz.org/learn-seo/redirectionKeep in mind that on this same page SEOMOZ goes on to say "and in most cases (302 redirect) should not be used.
Also if kept to long a 302 will eventually slide in rankingsI think yes you will garner more link value using a subfolder then a subdomain
As you will see posted also on SEOMOZ:"5. Subdomains or Sub-folders
Since search engines keep different metrics for domains than they do subdomains,
it is recommended that webmasters place link worthy content like blogs in subfolders
rather than subdomains. (i.e. www.example.com/blog/ rather than blog.example.com)
The notable exception to this is language specific websites. (i.e. en.example.com for english)"http://www.seomoz.org/learn-seo/domain
But the main point here is will you gain anything to your root domain while it
has a 302 and redrecting to another pagePersonally, I would avoid the 302 and move the page "app.mydomain.com" to the subfolder "www.mydomain.com/app"
Having the old page url "app.mydomain.com" 301 redirect to the subfolder "www.mydomain.com/app"
passing 90-99% of the juice -
What subdomain are you trying to get link juice for? app.mydomain.com or www.mydomain.com?
Never use a 302. You lose 100% of link juice.
With a 301, you will still lose a little, maybe 10% or so, but you will pass the link juice on to the app.mydomain.com
But if you are trying to get the most Link Juice to the root domain mydomain.com, then I would just suggest linking directly to the app.mydomain.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirects and impact on page authority
I need to restructure a section of my website, changing some page titles and moving some pages to other sections. This will then change the URLs but the CMS I use will automatically create 301 redirects so the old URLs still work. The question is, will this have any negative impacts on page authority/page rank? From what I've read, it seems having 301's used to have a negative impact but doesn't anymore?
Intermediate & Advanced SEO | | ciehmoz0 -
HTTPS 301 Redirect Question
Hi, I've just migrated our previous site (siteA) to our new url (siteB) and I've setup 301 redirects from the old url (siteA) to the new (siteB). However, the old url operated on https and users who try to go to the old url with https (https://siteA.com) receive a message that the server cannot be reached, while the users who go to http://siteA.com are redirected to siteB. Is there a way to 301 redirect https traffic? Also, from an SEO perspective if the site and all the references on Google search are https://siteA.com does a 301 redirect of http pass the domain authority, etc. or is https required? Thanks.
Intermediate & Advanced SEO | | opstart0 -
Should I 301 this ecommerce site, or turn it into a blog?
Hey everyone, I have a couple of ecommerce sites - Site 1 (DA33) and Site 2 (DA24). They are in the same niche and have the same products, a relic of how our business started in 2007. But now we just want to manage one brand, Site 1. This is our question: Is it better to 301 Site 2 into Site 1 (page by page redirect), or would it be valuable to instead turn Site 2 into a blog site? Site 2 currently has some good relevant links to it that would be nice to 301 to Site 1, but the value of 301 redirects seems to have been steadily diminishing since roughly 2011. If we take Site 2 and turn it into a WordPress blog, develop some good industry-relevant content on it (and outsource/allow guest posts on it for relevant quality content as well), and sometimes we drop a link or two into the content to help promote Site 1 - would that be more valuable than a 301? Obviously, a lot more "work" goes into creating a content site than just 301'ing it over. I guess the question is: does a page-by-page 301 of a niche-identical and even product-identical site into another have more of a benefit for SEO than getting some content-relevant anchor text links on a blog site? What would you do in my position?
Intermediate & Advanced SEO | | mozUser14692350692210 -
If you do 302 redirect then change to 301 redirect do you lose all link juice?
Hello everyone, I was wondering if you could help me with understanding the following story: A website has been moved from its HTTP version to a HTTPS version. The SEO manager has advised developers that they needed to do 301 redirects. However, in the end, 302 redirects have been put in place instead. Now, 301s should be put in place ASAP. The million dollar question is: has the website lost all of its link juice already given the nature of the redirects? Also, does it depend on whether Google has indexed the new 302 pages or does it depend on something else? Many thanks!
Intermediate & Advanced SEO | | MarketingGH0 -
Should I run 302 first before implementing 301?
I just want to ask if it is necessary to run 302 redirections first before redirecting old to new URLs permanently. I heard that we should run temporary redirects first so we can check after and to avoid passing the link juice but I want to hear thoughts from experts. Do i need to test 302s for old pages that are still live or should we redirect old URLs once these pages already removed from the site?
Intermediate & Advanced SEO | | esiow20130 -
Is Video Sharing sites is still useful for SERP ?
Well I am not talking about the audience views, i am asking whether it is good for submitting videos to multiple video sites for backlinks and any sharp movements for the keywords. I seen most of the sites are nofollow which is not useful but for the link diversification is that something good ?
Intermediate & Advanced SEO | | chandubaba0 -
301 redirect or Robots.txt on an interstatial page
Hey guys, I have an affiliate tracking system that works like this : an affiliate puts up a certain code on his site, for example : www.domain.com/track/aff_id This url leads to a page where the hit is counted, analysed and then 302 redirects to my sales page with the affiliates ID in the url : www.mysalespage.com/?=aff_id. However, we've noticed recently that one affiliate seems to be ranking for our own name and the url google indexed was his tracking url (domain.com/track/aff_id). Which is strange because there is absolutely nothing on that page, its just an interstatial page so that our stats tracking software can properly filter hits. To remove the affiliate's url from showing up in the serps, I've come up with 2 solutions : 1 - Change the redirect to a 301 redirect on his track page. 2 - Change our robots.txt page to block all domain.com/track/ pages from being indexed. My question is : if I 301 redirect instead of 302, will I keep the affiliates from outranking me for my own name AND pass on link juice or should I simply block google from crawling the interstatial tracking pages?
Intermediate & Advanced SEO | | CrakJason0 -
Login redirect 302
Ok - anyone knows what to do with the temporary redirect to the login page? In our e-commerce system we have a checkout page, which requires user to be logged in - if they are not, we redirect them to the login page using simple php header("Locaiton: url"). This however has been found as a Warning as it's a temporary redirect. I can't really put there permanent redirect for obvious reasons so if someone could give me some clue on this situation that would be much appreciated.
Intermediate & Advanced SEO | | coremediadesign0