Does onsite content updates have an effect on SERPs?
-
Hi,
Some might see this as a very (VERY) basic question but wanted to drill down into it anyway.
Onsite content: Lets say you have a service website and attached to it is a blog, the blog gets updated every other day with 500 words of relevant content, containing anchor text links back to a relevant page on the main website.
Forget about social signals and natural links being built from the quality content, will adding the content with anchor text links be more beneficial then using that content to generate links through guest blogging?
10 relevant articles onsite with anchor links, or 10 guest posts on other websites?
I guess some might say 5 onsite and 5 guest posts.
-
What I like to do is occasionally research, work on, and perfect a solution to a problem.
Then I will have plenty of material for both internal and external content. You can first write a blog post or article on your site. And edit it a bit and have it looking good.
Then show it as the example to other webmasters and podcast hosts.
They get an idea of how you feel, know if they want your content on the matter on their site and then there is a natural page to link to for any story they do on you.
It seems like a good way to go and this then has otehr strong pages with links to you that are ontopic, relevant, and different content than the first article.
The second, third, or fourth article get easier and easier to write. And doing a podcast is a walk in the park after all the research and reporting.
-
Thanks nakul,
I do use guest blogging as my main way of building SERPs as ive had some great success with it in the past and current.
But I think it's time to start mixing it up with social signals, directory subs etc, I dont expect this kind of link building to do much it might just open my link profile up a bit and fingers crossed the diversity alone helps the SERPs.
-
Depending upon your link profile and how you currently rank in the SERPS, your best best is to do both. YOu are right thinking about it...both internal links as well as external links are important and some strong guest posts from niche blogs would certainly help. I would also not overdo just the guest posts kinds of links. Do other kinds of link building as well. For example, provide a link to this article code on your blog, which might invoke readers and other webmasters possibly linking to you from their blogs or discussing your article on a niche forum.
I hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content update on 24hr schedule
Hello! I have a website with over 1300 landings pages for specific products. These individual pages update on a 24hr cycle through out API. Our API pulls reviews/ratings from other sources and then writes/updates that content onto the page. Is that 'bad"? Can that be viewed as spammy or dangerous in the eyes of google? (My first thought is no, its fine) Is there such a thing as "too much content". For example if we are adding roughly 20 articles to our site a week, is that ok? (I know news websites add much more than that on a daily basis but I just figured I would ask) On that note, would it be better to stagger our posting? For example 20 articles each week for a total of 80 articles, or 80 articles once a month? (I feel like trickle posting is probably preferable but I figured I would ask.) Is there any negatives to the process of an API writing/updating content? Should we have 800+ words of static content on each page? Thank you all mozzers!
Intermediate & Advanced SEO | | HashtagHustler0 -
Opinion on Duplicate Content Scenario
So there are 2 pest control companies owned by the same person - Sovereign and Southern. (The two companies serve different markets) They have two different website URLs, but the website code is actually all the same....the code is hosted in one place....it just uses an if/else structure with dynamic php which determines whether the user sees the Sovereign site or the Southern site....know what I am saying? Here are the two sites: www.sovereignpestcontrol.com and www.southernpestcontrol.com. This is a duplicate content SEO nightmare, right?
Intermediate & Advanced SEO | | MeridianGroup0 -
2 URLS pointing to the same content
Hi, We currently have 2 URL's pointing to the same website (long story why we have it) - A & B. A is our main website but we set up B as a rewrite URL to use for our Pay Per Click campaign. Now because its the same site, but B is just a URL rewrite, Google Webmaster Tools is seeing that we have thousands of links coming in from site B to site A. I want to tell Google to ignore site B url but worried it might affect site A. I can't add a no follow link on site B as its the same content so will also be applicable on Site A. I'm also worried about using Google Disavow as it might impact on site A! Can anyone make any suggestions on what to do, as I would like to hear from anyone with experience with this or can recommend a safe option. Thanks for your time!
Intermediate & Advanced SEO | | Party_Experts0 -
Duplicate content
I run about 10 sites and most of them seemed to fall foul of the penguin update and even though I have never sought inorganic links I have been frantically searching for a link based answer since April. However since asking a question here I have been pointed in another direction by one of your contributors. It seems At least 6 of my sites have duplicate content issues. If you search Google for "We have selected nearly 200 pictures of short haircuts and hair styles in 16 galleries" which is the first bit of text from the site short-hairstyles.com about 30000 results appear. I don't know where they're from nor why anyone would want to do this. I presume its automated since there is so much of it. I have decided to redo the content. So I guess (hope) at some point in the future the duplicate nature will be flushed from Google's index? But how do I prevent it happening again? It's impractical to redo the content every month or so. For example if you search for "This facility is written in Flash® to use it you need to have Flash® installed." from another of my sites that I coincidently uploaded a new page to a couple of days ago, only the duplicate content shows up not my original site. So whoever is doing this is finding new stuff on my site and getting it indexed on google before even google sees it on my site! Thanks, Ian
Intermediate & Advanced SEO | | jwdl0 -
Are widgets dangerous after the Panda update?
My site provides widgets (online polls) which were developed so that each one would embed a do follow text link into the customers website. With Panda's unnatural link algorithm now in place should I modify these links to be nofollow and give up on this strategy or alternatively just set the text as my sites domain name? The only other option I could think of was to only embed links where the customers site had a certain page rank or above? Any thoughts?
Intermediate & Advanced SEO | | Blendfish1 -
Why are Title Tags wrong in SERP
The title tag for this page is the following: "Best Mothers Day Gifts, Unique Mothers Day Gift Ideas | UncommonGoods" However, when you search Mothers Day Gifts UncommonGoods the title tags show up differently. What's up with this? Can I fix it? Is it a problem?
Intermediate & Advanced SEO | | znotes0 -
301 redirect for duplicate content
Hey, I have just started working on a site which is a video based city guide, with promotional videos for restaurants, bars, activities,etc. The first thing that I have noticed is that every video on the site has two possible urls:- http://www.domain.com/venue.php?url=rosemarino
Intermediate & Advanced SEO | | AdeLewis
http://www.domain.com/venue/rosemarino I know that I can write a .htaccess line to redirect one to the other:- redirect 301 /venue.php?url=rosemarino http://www.domain.com/venue/rosemarino but this would involve creating a .htaccess line for every video on the site and new videos that get added may get missed. Does anyone know a way of creating a rule to rewrite these urls? Any help would be most gratefully received. Thanks. Ade.0