Discrepancies in link reports from SEOMoz and OSE
-
Hello,
I am trying to understand the link profile of my site. In the competitive analysis from SEOMoz, it shows 22K+ of links, with about 900+ being external followed links and 800+ internal.
Webmaster tools shows a similar number of external followed links, but the link report from OSE only shows about 150 external followed links.
This brings up several questions:
Where is this 22K total links coming from?
Why is there such a difference in the SEOMoz competitive analysis and the OSE report?
Why does the OSE report show some links as not followed, while Webmaster tools lists them as followed?
Am new to the off-page aspects of SEO, and I have to say the discrepancy in data from different tools is by far the most challenging thing for me. Would welcome general advice on this topic as well.
Thank you!
-
Ha! I had a drink with Todd in Brazil last year during a conference. Unfortunately, not a grad of his program.
-
Thanks Cyrus! I think you answered another question for me on Market Motive as well. You must be my SEO guardian angel. Are you a grad of Todd's program?
-
Hi Lynn,
Great question! This can definitely be confusing, but fortunately there is an easy explanation.
The metrics in the competitive analysis of your PRO campaign refer to Root domain metrics - this means the totality of all links pointing to your entire root domain.
On the other hand, when you type a URL into Open Site Explorer, the first metrics it shows you are URL specific metrics - meaning it only shows you links going to that specific page.
To find your 22k number, hit the "Compare Link Metrics" tab and scroll towards the bottom where it lists Root domain metrics. These numbers should jive with what you're seeing in the competitive analysis, and more closely reflect what you see in Google's Webmaster Tools (although Google Webmaster and OSE don't always agree, as they tend to report different numbers)
Hope this helps! Best of luck with your SEO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Finding affiliate links with opensiteexplorer
Hey guys, I'm trying to develop lists of our competitors affiliates using opensiteexplorer using the following method When logged in to seomoz, go to http://www.opensiteexplorer.org/ Search for<rival company="" domain=""></rival> Select Show ALL links from ALL pages to PAGES ON THIS ROOT DOMAIN and SHOW LINKS UNGROUPED Click 'Filter' Click_ 'Download csv'_ Open the csv in excel and filter the Target URL column for any known part of the affiliate link (example ?a_aid) - this leaves you with a list of the affiliate links Filter out duplicates Is this the best process? I have a feeling I'm missing some as OSE truncates to 25 links per domain. It would be nice also if OSE could do the filtering for me. Any better ways to do this?
Moz Pro | | pilkster2 -
Advanced Link Report Different Link # than Total Links??
Hi, I've downloaded a csv report for links in "advanced reports" section. At the very top in blue OSE lists overall metrics, i.e. Domain Auth, Page Auth, Linking Root Domains, and then it lists "Total Links" at 1,769. When I download the advanced report in csv I have 505 total links in Excel. Why is there a difference between Total Links and what I have downloaded? What makes up the Total Links? The report I created included, "inbound links/linking pages, Types of Links: any; Links that come from: Any Page, Any IP; Links that link to: any page on subdomain; links with properties: any; Thanks!
Moz Pro | | toby-020 -
How do I collect all links through the SEOMoz API?
How do I collect all links through the SEOMoz API? Yes, I know how to pull url metrics info but want to pull the inbound links only via php script w/out having to go to the OSE page to pull. any suggestions would be great!
Moz Pro | | destdigi0 -
SeoMoz and incorrect results?
Just recieved my weekly Rankings and On Page report. First thing i noticed is that an important keyword dropped big time. "Rejser til Cypern" dropped from #3 to #40 ... So i checked google.dk myself (using impersonal.me) and saw i was still #3 in SERP. I ran SeoMoz's own Keyword Difficulty Report-tool. It showed me i was #3 in SERP. Now im thinking: Did i just loose my trust in Seomoz, to whom i give access to all my GA-data? What to do? Have anyone else experienced this?
Moz Pro | | alsvik0 -
Bing Not Complete in Ranking Report
Curious as to what the "FRI" image means under Bing on my Keyword Ranking reports? I saw this on Friday and assumed it hadn't crawled yet (as it was to set to crawl on Friday Jan 27, 2012) but here we are Monday AM and I'm still seeing the same thing. Glf4F.jpg
Moz Pro | | QueenSt0 -
Tons of Crappy links in new OSE (Open Site Explorer)
I am starting to miss the old OSE. I've found that for a lot of the pages on our site, the new OSE is showing WAY more links and most of them are garbage nonsense links from China, Russia, and the rest of the internet Wild West. For instance, in the old OSE, this page used to show 9 linking domains: http://www.uncommongoods.com/gifts/by-recipient/gifts-for-him It now shows 454 links. Some of the new links (about 5 of them) are legitimate. The other 400+ are garbage. Some are porn sites, most of them don't even open a web page, they just initiate some shady download. I've seen this for other sites as well (like Urban Outfitters) This is making it much harder for me to do backlink analysis on bc I have no clue how many "Normal" links they have. Is anyone else having this problem ? Any way to filter all this crap out ? See attached screenshot of the list of links I'm getting from OSE. NHXnn
Moz Pro | | znotes1 -
Toolset Q.) Re. Linkscape - How is the External Links (link juice) calculated in the API?
Re. External Links (link-juice) - I really need to know what this reflects.Ie. linkdiagnosis.com divides the PR by external link factors to get an idea of link juice or power - how does Moz calculate this scoring?
Moz Pro | | Turkey0