New Keywords stealing juice?
-
I already rank on the first page for all 13 of my main keyword terms. Is it possible for me to start ranking for additional key words on those page by adding additional content on the pages? How much impact will this have and will the new keywords still juice from my already good keywords?
Also if I am already ranking well for those key words...with really horrible URL's. Would it be possible to add my new key words into the URL's? Since the current URL's seem to have nothing to do with my current rankings maybe I can keep my current rankings but then also get a huge boost for my new keyword rankings?
Thank you,
Boodreaux the novice.
PS. I have already heard the great advice of keeping my old site map up for a while after I change the URL's in order to let google catch up and re-index the site.
-
Its a lot of work, but you can copy and paste or use other ways of reusing code.
one day hay
-
That is a good idea, Alan.
So far I have not been using schema... but google does grab some of my tabled content for display in the SERPs.
I have not used schema because I honestly don't want to figure it out and procrastinate that job by writing content.
I wake up in the morning and look at my job list and say... "I should do schema today." .... then.... say... "I don't want to do that, I'll work on an article instead".
I really should do it... thanks for the push.
-
Egol have you thought about marking them up with schema.org
they have a schema for datatables also
i use html5 artcle tag, also the article schema, and relate the images to the article, by using the imageOject
representativeOfPage property
-
Yes.... we place a lightly colored box under each image and use that as a space to give a generous keyword-rich description. We also use that space to attribute the image to source or creator - sometimes with a link.
A typical article might have 2000 words, six images and several hundred words of image descriptions.
We also love to include data tables in our articles. These could be locations, numbers, names, etc... .whatever small data summaries that might add interest to the article.
-
No, you should change your internal links,
A 301 does not pass all the link juice, so you should avoid them.
With internal links you have the power to point them at a new url or remove them, but with external links you for the most part do not have the power to change the link, so them it may be necessary to use a 301.
Many people over use them, they use them willy nilly.
-
Thanks....EGOL, I have started to add some substantive text in the form of a "page envelope" that you had mentioned a few weeks ago and it seems to be really helping right now.
I can't wait to start adding images. (fast loading ones) When you say captions do you mean just captions under the images?
-
Okay...so 301's are for links....gotcha. My 12 pages do not have any external links on them except for internal links. Are 301's necessary for internal links?
-
if you have links, then you can use a 301 to redirect the links, if there is no links then yes make the changes now before you get links, and there is no need for the 301.
My point is 301's leak link juice, they also become hard to manage after a time, so use them sparingly.
-
Thanks for your response Alan! The new keyword is related strongly to the old keyword and has just as much traffic and same difficulty as my term.
My site has been up for only 4 months. Will I still have to use the 301? Why not just put the new page out there without a redirect? Maybe have both pages with duplicate content and remove the old one once the the spiders/crawlers pick it up?
Here is an example of my the end of my url after my domain name. It has no relevance or meaning whatsoever.
/search/index/subspecialty/262043
-
We have a lot of short articles on our site that were first posted several years ago. We are enhancing them with much more substantive text, more images and captions. All of this information is on the same topic - just greater detail.
As we add this new information we see an immediate increase in long tail traffic as search incorporates the new words that appear on the page and new images get into image search. We also usually see improved rankings.
-
You do run the risk of changing the meaning of the page if you add content relative to new keywords, I would include a new page. it depends on the keywords and the content of cause.
Adding keywords to the url would not be enouth by itself and changing the urls would mean you would have to do a 301 and a 301 leaks link juice.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How To Optimize A Page For Multiple Keywords
Hi Guys, In this video by Brian Dean he talks about how to go about optimising for multiple keywords. He basically said the main factors for optimising a page for multiple keywords are the following: Identify other keywords with same search intent as your primary keyword. Add them to title tag strategically, don't stuff them in there. Add as many of those keywords as h2 tags into the content, again when it makes sense. Are there any other more advanced ways you can use to optimize a page for multiple keywords with same search intent that could be good? Any suggestions would be very much appreciated! Cheers.
Intermediate & Advanced SEO | | spyaccounts110 -
"Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console
Hi, "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue. Thanks & Regards
Intermediate & Advanced SEO | | vivekrathore0 -
Is it alright to repeat a keyword in the title tag?
I know at first glance, the answer to this is a resounding NO, that it can be construed as keyword stuffing,
Intermediate & Advanced SEO | | MIGandCo
but please hear me out. I am working on optimizing a client's website and although MOST of the title tags
can be optimized without repeating a keyword, occasionally I run into one where it doesn't read right if I
don't repeat the keyword. Here's an example: Current title:
Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name What I am considering using as the optimized title:
Adobe Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name Yes, I know both titles are longer than recommended. In both instances, only the company name gets
truncated so I am not too worried about that. So I guess what I want to know is this: Am I right in my original assumption that it is NEVER okay to
repeat keywords in a title tag or is it alright when it makes sense to do so?0 -
Keyword Strategy for outside of the US
I posted a similar question a while go, so I will attempt to articulate my question a little better.... I am the owner of an E-Commerce site that operates in Canada. I have been brainstorming ways to find opportunities and niches for Canadian online shoppers in an industry that is dominated by corporate American E-commerce sites. I saw another Canadian e-commerce site try to combat this issue, and I wanted to get some advice on whether this strategy is sound. Here is an example. Well.ca is a large e-commerce site in Canada. They take a competitive product like a "Tide Lundry Detergent" and include local and intent terms in their page titles. For example "Buy TideLaundry Detergent from Canada at Well.ca - Free Shipping". If a Canadian shopper searches for "Tide Laundry Detergent", they are going to find results for amazon.com, ebay.com, Tide's website, etc.. I would imagine that Canadian shoppers would start to add terms such as Canada, Buy, or online to try to find Canadian sellers. If that is the case, then Well.ca ranks and arguably serves the customer with those intentions much better. I guess my question is, if the dominant search terms in my industry are polluted with irrelevant or American companies (even in Canada), is this form of localization a good idea? The terms don't seem to be searched much according to any keyword research tool I've used, but I know that I add "canada" to my search terms in order to find Canadian results? Thoughts?
Intermediate & Advanced SEO | | evan890 -
301 Redirect how to get those juices flowing
HI Guys Following on from my previous posts i have still not got my rankings back, http://www.seomoz.org/q/301-redirect-have-no-ranking i am beginning to think that i do have a underlying issue in the site which is restricting me My old site www.economyleasinguk.co.uk was moved to www.economy-car-leasing.co.uk, as mentioned the 301 seemed to go really well and all pages updated within 48 hours, however over 5 months on and the juice from the old site is still not pushed over and i hardly rank at all for anything. here are a list of things i have tried 1:Swapped the original 301 which was PHP for an Htaccess 2: added canonical tag to all pages 3: Turned on internal links as per this post by Everett Sizemore http://www.seomoz.org/blog/uncrawled-301s-a-quick-fix-for-when-relaunches-go-too-well number 3 was only done 5 days ago and initially bot traffic was immense, and may need a bit more time to see any results. I still think i have another underlying issue due to the below reasons 1: Page rank on home page is one but inner pages mixture of 1, 2 and 3 sporadically 2: If I copy text from home page no results 3: Open site explorer still has the old site at with a PA of 60 compared to 42 for the new site 4: Checked server logs and Google is visiting old site 5: Header responses are all correct for the canonicals and see no chaining of the 301’s 6: All pages are do follow and no robots restrictions 7: site:has only in the last few days removed the old site from the index naturally it could be that its just a matter of time however 5 months for a 301 is a very long time and 80% traffic loss is immense I would really appreciate it if someone can give the site a once over and see if i have missed anything obvious. Thanks in advance
Intermediate & Advanced SEO | | kellymandingo0 -
Ranking For Misspelling of Primary Keyword
I have been baffled for the past few months for ranking for the misspelling of our primary keyword BELIZE in the Google U.S. Serps. We are nowhere to be found, but are ranking for the misspelling BELIZ (without the final "e"). We have been online since 1995 on page one everywhere. 11 months ago we did a site redesign changing over to WP as a CMS. We changed all pages from widget-example.html to widget-example and properly 301ed all pages after deleting the old pages. Then we accidentally de-indexed the site for a month due to a robots.txt error. This has been corrected 4 months now. We shared this on the Google Webmaster forums and some kind folks helped with advice - nothing major in our opinion but we implemented most of the tips given. We are doing fine everywhere with all search engines and Google itself in other areas Google.ca Google.bz Google.mx for example. But in our primary market is the U.S. where the majority of our readers are - tourists and retirees looking for our information - we do not exist. The joke is that searching for BELIZ in the U.S. Google Serps has us on Page One. It is a joke that is NOT funny - or maybe some human evaluator made a mistake or is playing a sick joke? We have done a reconsideration request in case there was a manual penalty and we received the no manual penalty form letter. I notice increasingly in Google Live Analytics people typing in our full domain name - I guess out of frustration not getting the site when inputting the primary keyword. I find that I can write a new article and in a couple of weeks it ranks in the top couple pages. Many other pages are found via long-tail only. I find it intriguing that yesterday I wrote a very small article, a press release actually, and today searching for the misspelling BELIZ in the U.S. Google Serp the root domain is ranked #2 and the snippet and image displayed is from this little article which is nothing really great. I am new here. Thanks to anyone who can help. The site: Belize http://www.belize.com
Intermediate & Advanced SEO | | Belize0 -
Create new subdomain or new site for new Niche Product?
We have an existing large site with strong, relevant traffic, including excellent SEO traffic. The company wants to launch a new business offering, specifically targeted at the "small business" segment. Because the "small business" customer is substantially different from the traditional "large corporation" customer, the company has decided to create a completely independent microsite for the "small business" market. Purely from a Marketing and Communications standpoint, this makes sense. From an SEO perspective, we have 2 options: Create the new "small business" microsite on a subdomain of the existing site, and benefit from the strong domain authority and trust of the existing site. Build the microsite on a separate domain with exact primary keyword match in the domain name. My sense is that option #1 is by far the better option in the short and long run. Am I correct? Thanks in advance!
Intermediate & Advanced SEO | | axelk0 -
Does 302 pass link juice?
Hi! We have our content under two subdomains, one for the English language and one for Spanish. Depending on the language of the browser, there's a 302 redirecting to one of this subdomains. However, our main domain (which has no content) is receiving a lot of links - people rather link to mydomain.com than to en.mydomain.com. Does the 302 passing any link juice? If so, to which subdomain? Thank you!
Intermediate & Advanced SEO | | bodaclick0