Did we get hit by Panda? What do we do?
-
Hello,
here's our site:
nlpca(dot)com
We had a big drop in rankings, going from about 19th to about 43rd for our main keyword and having significant drops in other keywords. This happened roughly 6 weeks ago
We thought it was being caused by either:
- Placing keywords in titles before we had them in the content.
or
- Trying to rank for Utah keywords - we're the NLP Institute of California and we are in both places now, but the site talks about mainly California.
We changed both these things, and we're still at the low rankings.
Will we move back up?
What do we do?
Will a backlink campaign be effective at this point?
-
We found out that we had 2 other domains that were duplicates of our site. Could that be a problem?
-
This is very helpful William, I'm still working on this.
-
Great Points webfeatseo,
I went to the website and at first blush I did not see what I expected to see such as scraped content or duplicate content. I did not get too deep but one suggestion would be to review all of your page content and use something like plagium checker as well SEOMOZ tools such as the On-Page Report Card tool also maybe run the SEO Web Crawler to find any possible issues.
I did run a quick scan with Copyscape and it did find your content on other sites but not too bad but it maybe work getting the pro version to check deeper
http://www.copyscape.com/?q=http%3A%2F%2Fwww.nlpca.com%2F
Also I ran a test with Xenu site scan and it found a lot of broken links with 403, 301, 302, 404 Errors.
It also looks like you have a lot of outbound links from this domain.
Other items found:
Broken page-local links (also named 'anchors', 'fragment identifiers'): http://www.nlpca.com/DCweb/Interesting_NLP_Sites.html#null anchor occurs multiple timeshttp://www.nlpca.com/DCweb/Interesting_NLP_Sites.html#US not found
Again this is just a quick review I hope this helps....
-
Don't think you were hit by panda. That is more so for scraping and content issues. Are you doing any of that? And keyword placement in titles will not have a big impact like that on its own.
Your main page title tag has 4 keywords in there which could be causing some confusion on what the page is about. Try to target only 1 or 2 per page and target other words on other pages. On just a quick look your site does not really seem well optimized with on page factors.
Try using the seomoz on page grader tool to increase your page relevancy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If we have all products on-site for indexing, do we get dinged by Google for not transacting on-site?
I am trying to do research on the SEO impact of having an off-site transactional website. For example, Pepsi.com lists all product information on their site but guides visitors to transact on Amazon or Walmart. What impact, if any, does guiding the customer to a separate transactional site have on SEO? In short, if we have all products on-site for indexing, do we get dinged by Google for not transacting on-site?
Algorithm Updates | | KaylaV0 -
Have I been Hit by a Penguin? No Warning in Webmaster / Some Pages still Rank
Hi all, I have recently signed up to MOZ as I have seen a large drop in the turnover of a site I work with as well as a slump in visitors. I know part of this slump is the transition from google product search from being free to paid and chewing through our adwords budget quicker. The other part though seems a little more tricky, I have always been under the impression from reading online that an algorithm update would see a site destroyed for most terms and a notification generated in webmaster tools, however the site still seems to still rank for some terms, others however it has fallen off the face of the earth for. As you can see in the attachment webmaster tools is showing much decreased visibility, and MOZ agrees with this. Key terms that have lost rank have done so by around 4-10 positions. The content on the site has all been hand written by myself, however some of the pages are a little "stale" so I am currently running through re-writing every product page on the site (1000 products or so) all my product pages grade a minimum B with 99% A on the Moz page grader. I am keeping my fingers crossed that fresh content should assist in getting google interested again? However my real questions is, Is this Penguin? or is this just stale content? dmDdMr5.jpg pYkzck0.jpg 9f4mgM9.jpg
Algorithm Updates | | speedingorange1 -
Why some sites doesn't get ranked in Google but in Bing and Yahoo
Few of my sites e.g. Business-Training-Schools.com and Ultrasoundtechnicians.com doesnt get much visits from Google but these sites get top ranked in Bing and Yahoo. I have tried searching for answer to these question but i did not find anything convincing.
Algorithm Updates | | HQP2 -
80-90% drop in visits after Panda/EMD update - now what?
Hi everyone, Had my first wonderful experience with an algorithm update. Business was doing great - about 90-100 visitors a day down to about 12-15 from Sept 29th to current. Our domain is www.hamiltonscarservice.com which I don't think exactly qualifies for an exact match but may be close enough (car service is one of our keywords). I am more likely to think its related to the Panda 20 update. I haven't changed the site at all lately so I was wondering what tips you guys may have going forward. The site isn't perfectly optimized (which is where you guys come in) but when I first set it up it worked great so I mainly focused on backlinks from that point on. Now evidently this has caught up with me. Any suggestions are appreciated - thanks! 09cSe.png
Algorithm Updates | | kabledesigns0 -
Did The Last Google Algorithm Update, Hit sites with poor anchor text?
My content is quite strong within my niche, so I ranked well, but last month my rankings plummeted. On closer examination and scrutiny I discovered my anchor text needed updating. Has anyone else seen this happening in the last four weeks?
Algorithm Updates | | simonberenyi0 -
Infographics Links could get discounted in the future
Hey guys, I read this article this morning on SEL. Not sure what to think about it.. Matt did have a point that a lot of infographics are of bad quality (even with wrong information present at times) , and hence don't deserve to gain links from it. But how could Google possible know whether the infographic itself is of high quality or not?? http://searchengineland.com/cutts-infographic-links-might-get-discounted-in-the-future-127192
Algorithm Updates | | Michael-Goode0 -
Whats the best thing to do after rebuilding a site to get old rankings back ?
A website changed its platform from the old one to magento ecommerce. In webmaster tools google says that yesterday was the last time that crawled the site, but the old rankings for keywords are gone , traffic went down big time and now i'm not sure where to start working in order to bring everything like it was. any advice ?
Algorithm Updates | | footballearnings0 -
Google removing pages from Index for Panda effected sites?
We have several clients that we took over from other SEO firms in the last 6 months. We are seeing an odd trend. Links are disappearing from the reports. Not just the SEOmoz reports, but all the back link reports we use. Also... sites that pre Panda would show up as a citation or link, have not been showing up. Many are these are not Indexed, and are on large common Y.P or other type sites. Any one think Google is removing pages from the Index on sites based on Panda. Yours in all curiosity. PS ( we are not large enough to produce quantity data on this.)
Algorithm Updates | | MBayes0