Local query doesnt trigger local maps listings?
-
Hi guys,
Ive been doing local seo for quite some time and had great results from both organic listings and local maps listings (and a merged listings).
However ive noticed time and time again that local maps listings dont appear in serps on all local searches, even the most popular local search terms.
Take the phrase "marketing company glasgow" local phrase,local intent but no maps results. But if you click on maps on the laft hand side, theres clearly tons of mpas results.
Any ideas why google dont display local businesses on certain local intent phrases?
Is there any way around this? Even with good on page seo, and good rankings organically, it would be great to get the maps listing on page 1 too.
Thanks
Robert
-
Hi Robert,
You are right in your conclusion that on things like this 'only Google knows'. However, your example term is an interesting one as Google has historically been odd in their treatment of marketing and SEO firms when it comes to local results. Google kicked SEO companies out of the local organic results a couple of years ago, and some marketing firms got the boot as well. However, for the term you've specified, I do see 1 blended local result coming up for a firm called 'The Marketing Company Scotland'. Everything else on the page of results is organic (searching from my location in California, but at least one company is being given local treatment.
It has long been a mystery how Google decides which queries have a local intent. Sometimes they just don't show local results for things you think they would and other times, they show local results when that wasn't your intent, as the searcher, at all. There isn't really a way to influence their decision on this...at least, not that I've heard of, and like yourself, I've been been doing Local SEO for years.
The only thing to hang your hat on is that Google is constantly changing their handling of local. What they are doing today may not be what they are doing and, eventually, you may see them decide that your query of choice is local in intent.
Thanks for asking such a good question here!
Miriam
-
i think this is probably a "only google knows" as you say.
Be good to know for sure
-
You might be asking a question that Google only knows though. We know how to optimise to increase and get into those map listings, but actually getting the map system activated for a local search term maybe a different matter all together.
But im not 100% as I not a map wizard, sure someone on here will know a lot more about it.
Could be down to the number of queries for the term before it activates, queries against number of listings, might not be but just an example of what could be taken into account.
-
maybe not the best example then lol but still only one map, merged listing. what about trust deeds glasgow?
local search and i know theres lots of local businesses and maps listings but google dont show them?
im not an expert on maps so maybe someone can shed some light?
-
I just did your example term and got a map result in organic with a visual map top, right allowing you to see full screen map with pointers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi All, please help me in 1 query. Currently, We are having 1 YouTube channels having all products of the organization. We are thinking to segregate different products channel wise. Is it a correct and viable option ? Please suggest.
We are having 1 YouTube channels having all products of the organization. We are thinking to segregate different products channel wise.
Image & Video Optimization | | SameerBhatia0 -
Local business ideas?
Hello, if you are good at SEO and want to launch businesses thanks to your ability to rank high on local searches, what are some good ideas? I'm more interested in the market sizes than the difficulties to rank. Another important factor is the ease to do the actual business. Because of that, I'm looking for ideas like "appartment renting San Diego" because you can create a classifieds ads website where people pay for their listings. Another good idea is "marriage photographer New York" because if you have the orders you just need to hire a few free lance photgrapher. "car dealearship London" wouldn't work on the other hand because opening a car dealerhip is too costly. Thanks a lot!
Image & Video Optimization | | EndeR-0 -
Would listing an address on a location page for a franchise count as a citation?
If a small franchise with 15 locations implemented location pages for each location including address and phone then made them crawlable by the search engines and also accessible through a store locator, would this be counted as a citation for the location?
Image & Video Optimization | | JoshuaRich60 -
Local SEO
To date local SEO seems to be the weak part of my SEO efforts. Are there any good references for local SEO?
Image & Video Optimization | | casper4340 -
Google Places - second listing, same name
We will open a new office at a new location and I would like to add it to our Google places. How do I do this? Per Google guidelines: "Do not create more than one listing for each business location, either in a single account or multiple accounts." - Website & Phone: Provide a phone number that connects to your individual business location as directly as possible, and provide one website that represents your individual business location_._ Do I have to another contact page on my website for that location too? I will end up having to business listing with the same name but different locations. I want people to know that we have 2 separate offices because they serve different clients. I want to show up in Google places for the second location as well. Any thoughts?
Image & Video Optimization | | echo10 -
No option to claim listing in Google Places: country-wide issue
Hi, All! We were trying to advise a client about local SEO, and we ran into the issue of - their Google Places pages (yes, they have several, that's a separate issue) are "unclaimable." Meaning - up at the top of the page there is neither a "Edit this page - Business Owner?" heading or a "Edit this listing - Owner-verified listing" heading. When you try to claim it independently using the phone number (all pages have the same phone number, but different addresses), Google gives you "No address found for this phone number" and the option to now add a new page, which is not quite what we're looking for. This is an Israeli location, and this appears to be an issue with a few other random Israeli pages I checked (I saw pages with neither heading option). But a number of the Israeli pages have "Owner-verified listing." How did they get it? Any help would be much appreciated. Thanks! Regards, Aviva
Image & Video Optimization | | debi_zyx0 -
Has anyone created a top (Insert # Here) list of local business listing sites?
Has anyone created a top (Insert # Here) list of local business listing sites we should manually submit to? I have around 20 or so but I was wondering if someone could give me a list to cross reference. I have quite a few local business that I work with and I want to make sure I'm hitting all of the main local listings. I also spend time searching for niche listing sites too for each client, so if you have any suggestions on easier ways to find these as well, I'm game. If you have created a list and its out in the wild somewhere I will be happy to link to it from my site. I'm always open to giving some LL to helpful people. Who's up for building a tool that will search through X number of local directories and report back to you if you are listed or not. (Not getlisted.org) You can select a checklist of sites that you want to check. (; Thanks Aaron
Image & Video Optimization | | Shipyard_Agency0 -
Local Keyword vs Business Name in URL
I am working with a local business owner who has purchased multiple domains. One includes the geographic area she serves and the type of business she runs. The other includes her business name and the type of business she runs. She is unsure of which domain she would like to use as the main URL for her business website. When choosing a domain for a small, local business, would you consider it advantageous to have the main geographic area that the business serves in the URL rather than the actual name of the business? What would be the best use of domain name which isn't selected from a SEO standpoint?
Image & Video Optimization | | Neustop0
