Help With Analytics Data
-
Hello,
I'm seeing the following Analytics data for some of my keywords:
Multiple Visits
Pages/Visit: 1
Avg Visit Duration: 00:00
% New Visits: 100%
Bounce Rate: 100%
The data is the same on all "affected keywords".
What is going on and how do I fix it?
Thanks for the help!
-
I think it may be important to state that the only real "ding" is within your Analytics. Google does not use Analytics data in its search algorithm. So if you are monitoring bounce rate for that purpose, worry not.*
More than likely we're looking at a tracking anomaly of some kind, that, at its very worst, is throwing off your Analytics data.
- I might add that the "bounce rate" that DOES influence the search algorithm isn't really bounce rate, but dwell time. See what Duane Forrester wrote about here: http://www.bing.com/community/Site_Blogs/b/webmaster/archive/2011/08/02/how-to-build-quality-content.aspx
This metric is calculated internally by the search engines, and does not cull from Analytics data. Additionally, it is one of thousands of signals that influence ranking, and likely a relatively small one overall.
-
What was occurring was a one day snapshot of a page bounce. What was throwing me off is the 00:00 time on page.
The data was from one day, so the pages with no time on page and 100% bounce rate did not have time to gather more looks and influence the data accordingly.
I did not know that Google does not count time on page if the person bounced from the page they entered - no matter how much time spent, content read, page scrolled etc.
Unfortunately, the page may be highly relevant, but we get no credit for time on page and we get dinged for a high bounce rate.
-
Just to add to my endorsement above:
This is the sort of data irregularity that happens when tracking isn't installed properly. Perhaps somehow the snippet is on some page twice? Difficult to say, and could be many things.
What Sean suggested is where I'd start too. Isolate that traffic that matches this pattern and view by page.
-
The feed manager says they didn't touch anything in our Analytics account.
He added that they have the same type of thing happening in their Analytics account as if it was a "normal" type of occurrance.
Doesn't seem normal to me, so I'm hoping someone knows what's going on.
-
We've got a company managing the feed for us and we're feeding Google, Bing and The Find. On a side note, The Find is worthless.
I'm sending our feed manager an email now with a screenshot of the data.
-
How did you setup a product feed and where is it being pushed to?
-
Just thought of something else. We're also set up with a product feed.
-
Hi Sean,
We've got an ecommerce site on CMS.
I thought Analytics was installed properly - perhaps not. I've not seen this before.
The keywords are random and widespread. I'm in Traffic Sources>Sources>Search>Overview
My finger hovering over the panic button is developing a hair trigger.
-
First questions to ask are what platform is the website on and are you sure analytics is installed properly? I like to get those out of the way first before you start to dive into more info.
And is this isolated to specific pages these keyword landing pages?
Run a custom report in google analytics by landing page with filter only containing those affected keywords
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site architecture? I've got a free user report, that shoots back a page with their data for them to share with co-workers and friends.
Hi, I have a site about to go online that users can run a free report that connects to their calendar app to get 12 months of statistics for their meetings, and then it shoots out a report. So they go to a.com/freereport and they get back a.zom/freereport/report/xxxxxx The content of those reports is different, but the structure is the same as it is a fun way to show off meeting stats to co-workers and friends. I don't see the point of Google indexing those as the traffic to those pages is going to be from social networks and viral, but I do want the backlink credit. Will I get backlink credit if I nofollow that folder? I am having a hard time deciding what to do seo wise and would love some thoughts and advice, what would you recommend? Do nothing fancy. Mark the report folder no follow. Try to do something with rel=cannonical to point those pages to the root page? Thoughts?
Technical SEO | | bwb0 -
Nofollow versus data-href
We have a couple of Tier-1 websites that contain a lot of affiliate links. These outgoing affiliate links currently have the rel="nofollow" element. Yet, I am seeing a lot of other websites and competitors, use data-href="" instead of nofollow. Is the latter better for SEO purposes or are they just using data-href for better tracking?
Technical SEO | | LoyensT0 -
JSON-LD meta data: Do you have any rules/recommendations for using BlogPosting vs Article?
Dear Moz Community. I'm looking at moving from in-line Microdata in the HTML to JSON-LD on the web pages that I manage. Seems a far simpler solution having all the meta data in one place - especially for trouble shooting! With this in mind I've started to change the page templates on my personal site before I tackle the ones for my eCommerce site. I've made a start, and I'm still working on the templates producing some default values (like if a page doesn't have an associated image) but have been wondering if any of you have any rules/recommendations for using BlogPosting vs Article? I'd call this type of page an Article:
Technical SEO | | andystorey
https://cycling-jersey-collection.com/browse-collection/selle-italia-chinol-seb-bennotto-1982-team-jersey Whereas this page is from the /blog so that should probably be a BlogPosting:
https://cycling-jersey-collection.com/blog/2017-worldtour-team-jerseys I've used the following resources but it would be great to get a discussion on here.
https://yoast.com/structured-data-schema-ultimate-guide/
https://developers.google.com/search/docs/data-types/data-type-selector
https://search.google.com/structured-data/testing-tool/u/0/ I'm keen to get this 100% right as once this is done I'm going to drive through some further changes to get some progress on things like this: https://moz.com/blog/ranking-zero-seo-for-answers
https://moz.com/blog/what-we-learned-analyzing-featured-snippets Kind Regards andy moz-screenshot.jpg1 -
Duplicate Page Content for www and non-www. Help!
Hi guys, having a bit of a tough time here... MOZ is reporting duplicate content for 21 pages on eagleplumbing.co.nz, however the reported duplicate is the www version of the page. For example: http://eagleplumbing.co.nz and http://www.eagleplumbing.co.nz are considered duplicates (see screenshot attached) Currently in search console I have just updated the non-www version to be set as the preferred version (I changed this back and forth twice today because I am confused!!!). Does anyone know what the correct course of action should be in this case? Things I have considered doing include: changing the preferred version to the www version in webmaster tools, setting up 301 redirects using a wordpress plugin called Eggplant 301 redirects. I have been doing some really awesome content creation and have created some good quality citations, so I think this is only thing that is eaffecting my rank. Any help would be greatly appreciated. view?usp=sharing
Technical SEO | | QRate0 -
A few pages deindexed from Google .. PLEASE HELP!
My client has a fairly new site and we were agressively building content to the website. It is an ecommerce store and we have got a blog as well. We guest blogged in a few places and wrote 3-5 articles a day. Last few days, i noticed 3-4 pages that we were building links to got deindexed. What could be the reason? We weren't using any bots to build links, only a couple of it around 5-10 links to a page. Google WMT is not showing any messages and no manual action is seen. What could be the reason? I've submitted those URL for reindex and so far nothing seems to work. Any idea? Please help.
Technical SEO | | WayneRooney0 -
Help - we're blocking SEOmoz cawlers
We have a fairly stringent blacklist and by the looks of our crawl reports we've begin unintentionally blocking the SEOmoz crawler. can you guys let me know the useragent string and anything else I need to enable mak sure you're crawlers are whitelisted? Cheers!
Technical SEO | | linklater0 -
Best practice for rich snippet product data - which page shows up?
We have a website with thousands of pages that rank locally for a specific service we offer. What I'd like to do is add rich snippets to these pages. I'd like to setup the services we offer as 'products' in the rich snippets, so that our 2 services show up below the url as rich snippets. I guess I'm not sure if the markup is supposed to be on the product page itself, or if I should use the offerurl tag, to create a separate page on the site whose only purpose is to have a long list of the services we offer pointing to the local pages as the offer url's. What do I do with this page? what are best practices for this offer aggregator? Are there any resources I can look at? Am I even doing this right? I'm new to having markup pages, and I'm hoping that the markup code doesn't actually need to be on the product offer page itself, but that the product offer page is the one that shows up on the results - that is my last question actually - which page will show up? the offerurl link, or the actual markup page.
Technical SEO | | ilyaelbert0 -
Destination URL in SERPs keeps changing and I can't work out why.. Help.
I am befuddled as to why our destination URL in SERPs keeps changing oak furniture was nicely returning http://www.thefurnituremarket.co.uk/oakfurniture.asp then I changed something yesterday I did 2 things. published a link to that on facebook as part of a competition. redirected dynamic pages to the static URL for oak furniture.. Now for oak furniture the SERPs in GG UK is returning our home page as the most relevant landing page.. Any Idea why? I'm leaning to an onpage issue than posting on FB.. Thoughts?
Technical SEO | | robertrRSwalters0