If you have an unlimited SEO budget, what would you do?
-
Here's a bit of background information: I've achieved the targets and is now being offered what is essentially an unlimited budget. I have a nice list of ideas but thought I would the brilliant people here at the SEOMOZ community what they would do.
So as to promote as much response as possible, I'm going to keep my list to myself for now.
And by "SEO", I mean I can do things like content strategy, blogging, infographics, etc.
Shoot away!
-
By achieving target you mean you've already gotten your client to the first page, number 1 spot for his primary keywords? If yes and I were in your position I would track the conversions he is getting at the moment and then focus on related long tail keywords.
The one thing I would do if i were asked to deliver results ASAP with this budget though is to set up a PPC campaign. If your client is already ranking under keywords that are generating business, why not double that presence with sponsored links? (This is one of our most basic strategies and it works beautifully for us)
-
Unlimited budget?
The first thing that I would do is get a big piece of framed canvas and a bucket of red paint... then paint on that canvas "Don't Blow the Money". Hang on office wall.
Next get another piece of framed canvas and draw a big line down the left side and a big line along the bottom. These will be two axes of your chart. Label the left axis "profitable"... label the bottom axis "linkable". Hang that on office wall.
Now, every idea that I get for improving the website, write it on a card and pin it on the chart , positioning it along those axes according to its potential profitability and potential linkability. Work on those ideas that plot with the highest total potential - focus on projects that plot farthest to the right in the early stages then move north.
-
I don't know the link to it, but there's a quick video clip of Distilled's Tom Critchlow pointing out that "it's not about building links, but building relationships." I'd have to agree to a significant degree.
I'm not talking about buying relationships, but I'm talking about doing everything you can to get to know everyone and everybody in the SEO community who's good. Go to all the conferences where they "hang" and spend time going to all the "Link Love", "Search Love" and all the other SEO Love type of fests.
Also, find ways to build up "relationships" with everyone in your niche by either spending time where they spend time and get to know their needs. Cozy up to bloggers that blog in your vertical. Send them nice presents. Remember their birthdays. Build relationships!
With an unlimited budget, I would seriously spend a lot of it building relationships for your client.
-
Absolutely agree - content marketing, on top of authority accreditation links and other layers of diverse links built on trust.
-
First of all I would put together a detailed and comprehensive audit of the site. This would give me a basis for putting together a priority based project schedule. Second since I do not have an SEO Team I would consider outsourcing portions of the project so that I may achieve timely results for my client. (since your client has deep pockets and is willing to pay I'll assume he will want to see timely results). Once I have have a handle on correcting most of the issues found in the site audit I would then put together a schedule for blogging, link building, routine seo, etc..
I have worked with a few SEO's and even though they are talented I see most of then struggle when it comes to project management.
-
Squeaky clean it is. The issue is ROI. It's very difficult to forecast the return of "great content", especially on your blog. I have no problem spending a good amount of money on say a high quality guest post because I know what I will get back.
That said, any recommendations for a great content strategist?
-
Buy Google and tell the engineers to place my site number one for every relevant query : )
Honestly create a content strategy, you could hire X number of experts who's sole job is to create great content/ useful features and tools for your site. If you have unlimited budget there is no reason not to keep your strategy squeaky clean in my opinion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Migration Options
Hi Guys, We have a www.sitename.com.au domain name and looking to move into the US market, and other markets in the future such as UK, Canada, etc. We are reviewing our options. Currently the .com.au is ccTLD to Australia so won't perform well in US. It seems the best option at this stage is to get a generic domain Generic top-level domains (gTLDs) like a .com. Then create different sub-folders for each country for example: .com our main country .com/us/ target us .com/uk/ Then in Google Search Console don't set country targeting for entire domain but use Hreflang Tags to specify the targeting for each page? -- This seems like a complex strategy to execute so i just want to check if this would be a optional option? Any suggestions would be very much appreciated! Cheers.
Intermediate & Advanced SEO | | cerednicenko0 -
Looking for Adult SEO company
Hi guys and girls, I am looking for a company that is willing to work with us to improve our SEO. Our website is www.reallovesexdolls.com and we keep on going all the way UP to fall rock bottom hard again (like waves in the ocean). It's really weird, we never invested much in link building and such. We are so busy with other things that it would be nice to outsource this task. You can contact us by phone, or by email. Thanks!
Intermediate & Advanced SEO | | MartinePeters0 -
How to find a good seo company?
Hello there, Can anyone recommend how to go about finding a good seo company?
Intermediate & Advanced SEO | | edward-may0 -
SEO and former site
Hi, my client had a site built and hosted with Avvo but we now shut it down and are using a new server. My concern is that Avvo's internal link structure is causing SEO issues. For example, his site will list for "San Diego Criminal Defense Attorney", but is then removed for no reason. Far worse, while he had the AVVO site, it would never rank at all on Google. He's got great content, and no spammy links. This is the site: www.thesandiegocriminallawyer.com. Any thoughts of what I could do to disavow the AVVO pages that Google still has indexed? Does it matter? Or, is it simply a function of time? Thank you for your help.
Intermediate & Advanced SEO | | mrodriguez14400 -
SEO Best practice for competitions
I am considering running a competition and wanted to get some feedback on SEO Best Practice. We will have a unique competition URL - following the completion of the competition it will be 301'd to home page Every entrant will be given a unique URL for the competition to share, if someone enters using there URL they get an extra ticket. This means we will create a large number of new unique URL's over a short period of time, the pages however will have the same content. Is this potentially bad for Duplicate content?Any advice? Perhaps a canonical tag on all unique competition entrant URLs? Any other considerations?
Intermediate & Advanced SEO | | RobertChapman0 -
SEO Strategy for Microsite
I am working on a project to build a microsite of sorts that will represent a joint program between two large organizations with established web presences and strong domains. Each of the organizations has dedicated sections on their sites speaking to the program, but the leadership has decided the joint program deserves it's own site with dedicated content. The two larger sites perform very well for SEO, and I don't necessarily want to jeopordize thir rankings by delivering content that competes directly with them. So I am doing some keyword research to find some opportunities that will alllow me to use the new site to target keywords not yet being captialized by the larger sites. My grand scheme is to have the three sites targeting the broadest array of keywords possible, thus maximizing exposure and avoiding competition. Here is the rub: the content between the three sites will be different but very similar, and there will be plenty of cross linking, especially from the existing sites to the new site, as we grow the brand of the joint program. I'm curious to here some expert opinions on what the puitfalls of the strategy are and what are some of the things I can do to avoid falling in the black hat category - I recognize that proliferating sites around a single topic and cross linking them is black hat. The organizations simply want to build a brand around a joint program and we are striggling to do that without a dedicated website.
Intermediate & Advanced SEO | | AmyLB0 -
SEO for Global Navigations
I did my first SEO audit from the book SEO Secrets by Danny Dover on my new website at http://melo4.melotec.com:4010/ In the book he says to disable Javascript and see if the global navigation still works. So when I did that the dropdown menus in my navigation don't show. I'm assuming this is a problem but when I check the cache text only version of the site, the dropdowns are in the text only version. Are their any experienced SEO's out their who can weigh in on this issue? Should I have my developer redo the navigation without any javascript? Thanks, Shawn
Intermediate & Advanced SEO | | Romancing0 -
Ability to predict the future of SEO?
I just finished watching a documentary on Ray Kurzweil, Transcedent, and began to familiarize myself with his book, The Singularity is Near. During Ray's explanation of prediction through data gathering and extrapolation, he predicts that by 2029 AI and humans will have merged. We can debate this at another time, but I was wondering if any of the statistics/data is used by SEO professionals to predict where SEO may be going in the next 12-48 months. It has been my experience that SEO is very reactionary, and very few put their neck out on a limb to predict where it is going. I was just hoping that some of you may share your thoughts on what you are focusing on and where you are steering your clients in order to be ahead of the curve without hurting current placement. Anyone care to share?
Intermediate & Advanced SEO | | dignan990