Press Release- Is it worth it?
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I have seen a lot of Press Releases used to generate links. Is this a tactic that is worth it? If so what are the best sites to use for the PR? Any suggestions or examples?
I am more than willing to do PRs; i just want to be able to focus my effort on things that will have a return.
Thanks!!
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In my experience, the best return you get is when you send your press release to individual editors/influencers. I have used PR Web, but have not found nearly as much value as actually contacting individual editors. Time consuming? Yes. But we've gotten some great press/links back.
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I've run into problems with news releases getting lots of inbound links and then ranking higher/better than core pages that I'd rather have ranking for similar subject matter/keywords.
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