Secondshells.com has $3k a month to spend on SEO & marketing. HOW should I spend it & with whom?
-
We have a Magento based ecommerce site www.secondshells.com and are looking for ways to improve traffic. Our goal is to drive sales of our products.
We are in the Android tablet accessory business, since its fairly new the competition is not that great, we would like to get up in organic rankings for our keywords.
We have blog updated daily, building backlinks, PR, facebook, twitter, google+, Videos on Youtube, PPC, product feeds to Bing, Google & The Find. The foundation is there but it's a lot to handle in-house.
The real question is who to choose to execute the strategy & where to pick them from. There are 1,000's of companies, individuals, Elance & Odesk. Who to choose to execute is more difficult than choosing the direction. We are straightforward and intelligent and want people who can provide a plan of action, execute and report it. All white hat seomoz style of promotion.
There are so many choices and avenues to pursue that it is difficult to make a decision as to which way to go. Any guidance or suggestions will be appreciated.
SecondShells
-
Hi Micheal,
First of all, congratulations on your endeavor. Looks like you've done a lot of hard work and you should be congratulated for your efforts.
Finding a good SEO firm can be both challenging and rewarding. The range of talent out there runs from super to snake oil salesman. Whoever you hire, be sure to do some research. Ask for a list of clients and recommendations (sometimes, for practical reasons, they can't provide this) Talk to folks who have used the service. Ask about certifications, training, philosophy and influences. And most importantly, ask about the techniques they will use.
A good place to start is the SEOmoz Recommended list, although most of these folks might be out of your price range.
A lot of good SEOs hang out here in the Q&A, and if you check their reputation you can often find a good "up-and-comer" that doesn't charge an arm and a leg for SEO services.
First and foremost, I'd look for a firm experienced in link building, especially in your situation. Wish I could suggest someone specific, but you fall in that tight area between doing it yourself, and hiring an outstanding firm.
Regardless, best of luck with your SEO!
-
WHO is a reputable firm...thats the question
-
It's too bad you just don't do the seo yourself. There is a very easy way to get traffic and high rankings for cell phone related stuff
Eli
-
Hey Michael,
In your case I would go for a long tail plan, try to get something really innovative into the field this way you can make yourself a name.(Innovative ~ both from Marketing and SEO).
I can't tell you numbers like how much to spend on this or that, but if you have a low budget I would try inbound marketing vs. payed marketing, cutting some costs from your list.
Gr.,
Istvan
-
Interesting business and as tablet is new to the market as compare to smart phones, I am sure the competition will be easy! The budget sounds decent to me, so why not invest in making a mobile version of the website because its pretty much make sense!
People who already have the android phones and tablets will be the most targeted traffic for your website! So why not make an online store that should be compatible to android phones and this will surly going to increase your ROI as they will most likely to buy the accessories!
Other thing that you can do is to create a blog with the website (if you already have it EPIC!) and start sharing knowledge about the gadgets and accessories. Videos can work great in increasing your website traffic and ROI
-
With that kind of budget, I think you could stand do do well with hiring a reputable SEO firm to manage your on-page optimizations, outreach, and PPC, then dedicate the rest to search engine and social platform advertising.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone recommend a PPC / Lead / Inbound Marketing agency for Belgium and switzerland ?
Hello ! We're moving to new markets and are looking for agencies specialized in Lead Generation in Belgium and Switzerland. Anyone has some contacts to share ? 🙂
Industry News | | JoomGeek0 -
What are other SEO's calling themselves now?
I am piggy backing off of Rand's latest Whiteboard Friday: http://www.seomoz.org/blog/why-we-cant-just-be-seos-anymore-whiteboard-friday (It is an awesome post if you haven't checked it out yet.) I just want to hear some feedback from other industry professionals. Have you started defining/communicating your business as more than just, I do SEO? If so, what are you calling yourselves now and why? How has that been working out for you?
Industry News | | VentaMarketing1 -
What would an SEO be paid with these skills?
Hello, What would an SEO with these skills be paid (per hour in a larger company in a lower income state): 9 years in the field of SEO
Industry News | | BobGW
Beginning and moderate link building skills
Excellent on-site optimization skills
Moderate Google Analytic skills
Complete HTML skills
Good to advanced CSS
Some PHP
5 years experience as a small business web designer
6 years experience working with eCommerce SEO
beginning to somewhat moderate Social media skills
beginning to moderate PPC, mainly Adwords
A foundation for local SEO
All the platforms that go with the above, like Wordpress, MS Office, Adobe Creative Suite, etc. etc.0 -
Does Sticky Post in WordPress Have Impact on SEO?
Hi, I Have a Blog that I have attached a "sticky" post, obviously the content in the "sticky" post is the content that I want to ensure that everyone sees. I do update, by adding new posts daily or at least everyother day, my question is: Is the "sticky" post hurting, helping, or is it indifferent to SEO? I know the SE enjoy fresh content, and was wondering does that fresh content have to pop-up at the top of the page otr not. Any input would be great. Thanks. Jimmy
Industry News | | jimmy02250 -
Choosing an SEO Company
Hi Guys, My first question for the forum. So here's my question, everyone in here has something to do with seo, but how would you choose an seo company. There are many a wild claim made by so many companies. Having done seo on our portfolio for about 6 years, however now I just dont have the time to spend. In my initial inquires I have asked for examples of their work and run a back link analysis to see the kind of links they have been building for their clients but so far all I have found is a load of directory links and no real innovation. I would be interested in your thoughts of how to sound out some companies. Thanks Alex
Industry News | | alexkemsley0 -
Anyone used an SEO company they are happy with and would recommend to others?
I have been researching SEO companies. Some are not willing to provide references, while others have references with lukewarm recommendations. Any e-commerce owners/managers here that have used an SEO company that they would recommend? I am about to give up and stick to doing it in-house!
Industry News | | inhouseseo0 -
What is the best seo software?
This question is in relation to doing site audits and creating branded reports for clients. Do seo agencies create there own software or do you use one that is accessible for all? Also what do you think is the best general seo software?
Industry News | | paulbaguley0 -
How do you hire an SEOmoz-savvy SEO consultant?
I'd like to find an SEO free-lancer to review WikiTree.com and give me ongoing advice. My first instinct would be to go through oDesk, but I know I want someone who is tuned-in to this community and uses SEOmoz's tools. Advice or recommendations? Thanks!
Industry News | | Interesting.com0