Any ideas to boost rankings for a ticket website?
-
Hello,
I have a ticket website: http://www.TicketTrail.com and I am looking for advice for better SEO for the website. I know its tough because there are so many sites out there like this but wanted to get some opinions. I have done little things here and there and are starting to see a couple of keywords come up but I am trying to get my inner pages ranked so I can come up for long tail keywords based on an actually game or event that is happening.
Any suggestions would be great. I have 4 friends that work for me that will do anything to promote the site.
Thanks
-
Hi John,
A ticketing website seems like an ideal niche to generate some great content directly from your customers. Offer them the ability to rate past shows/events, share what they are going to, discuss artists/sporting teams etc. This will not only deliver A LOT of unique,relevant content to your site, it will encourage users to become part of the 'Ticket Trail Community'.
This will make the site rank better, and it will become more 'sticky' - in that users will want to regularly visit to interact with others with similar tastes. A win win in my eyes.
Thanks,
Brad -
Theres a 1000 bullet points that could follow but heres a few important ones:
-
Stop keyword stuffing in your content e.g. here http://www.tickettrail.com/performer/madonna-tickets.aspx. You've overdone 'madonna tickets' to say the least.
-
You have no h1 on the performer pages.
-
There is little content, you need to write more descriptively and for the user not search engines.
-
Be more focussed on the keywords, you're right theres lots of ticket sites. You are a long way from competing with them for terms like 'madonna tickets'. Things like 'tickets for madonna paris' you have more chance of ranking for and its more targeted.
-
Your url structure could be improved e.g. http://www.tickettrail.com/tickets/stadio-giuseppe-meazza/06_14_2012_800_pm/madonna-tickets.aspx is 4 sub folders deep - which could make those pages appear really unimportant, something like /maddonna-tickets-rome-14th-june would be better.
-
These pages could also attract really targeted visitors if for example you optimised it for 'madonna tickets rome 14th june'.
-
You've got some weird stuff going on in your code. Look at line 25 in your source code for the madonna tickets page!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do we rank 2nd for this keyword
Hello, We want to rank 2nd for this keyword: NLP Training Here's our site: nlpca.com We currently rank near the bottom of the first page. What we have to work with: One top authority person in our field, with a little bit of time to write content, one other top authority person with a little more time, One very skilled employee that has a long history in our field, is not an authority, but writes good blog posts. She writes some of the content, the authorities write the rest. What else we have to work with: We can't really do outreach in this industry as it would be weird to send all of our competitors, which are also our colleagues and friends, link requests. I don't think it would be appropriate to ask people to share or +1 us either. We can produce content, we've added a blog and we're adding a "What is NLP?" Article. We have good video capability. Also, perhaps an infographic would help as a linkable asset, but I don't know what that could be about. Maybe an eye accessing cues infographic - see this page on eye accessing cues - http://www.nlp-practitioners.com/interactive/nlp-eye-access-cues-game.php Basically, there is general knowledge about the differences in eye accessing cues from person to person and culture to culture. I assume we need something to boost our DA. Anyways, your thoughts on how we can move up for "NLP Training"?
Social Media | | BobGW0 -
How do search engines understand what social pages are official pages of my brand? If my Facebook page name is not my brand name (even though there are links from website to page and vice-versa) will that confuse search engines?
My question is about social shares, and how search engines understand what profiles are linked to what businesses?
Social Media | | PlanetDISH0 -
SEO Tips for Ranking on Yelp?
There's a lot of information floating around about best practices for ranking on Google Local, but not much information about ranking on Yelp. I wanted to see if anyone has suggestions about ranking for Yelp or if you can point me towards some information that would be great.
Social Media | | Alchemist230 -
Value in content from website being shared across social media?
If I write content (small career advice quotes) on my website and I distribute across Twitter and FB I assume my site will get the full credit (from an SEO perspective) since that is where the content was originally uploaded. However, will I still get SEO credit for being active on social media, or will Google view it as duplicate content and evaluate that I am not active on social media? thank you
Social Media | | knielsen0 -
Should OG tags be used on a websites homepage?
My current shopping cart uses OG tags on about 1/2 of all pages, it puts them on product pages and that about it. Would it be beneficial to have these tags on all pages? Thanks for your time.
Social Media | | ibcdan0 -
Is using a platform to automatically cross post on the social bookmarking websites good or bad for SEO?
Is using a platform to automatically cross post on the social bookmarking websites good or bad for SEO?
Social Media | | Melia0 -
Do facebook shares of deep links help the whole domain rank better?
What i mean by this is if we were to obtain 10-20 facebook shares for 10 different deep links like these: http://domain.com/deep-page/page-one
Social Media | | adriandg
http://domain.com/deep-page/page-two
http://domain.com/deep-page/page-three
http://domain.com/deep-page/page-four
... Would that help any of these rank better:
http://domain.com
http://domain.com/product1
http://domain.com/product2
etc... Extrapolating, does the same count for Twitter, Google+, etc?0 -
Newspaper SEO: How to go about link building for news websites
Newspaper SEO is tricky business, primarily because of the way you deal with Keywords. So far, I have been unable to find a comprehensive guide to newspaper SEO via SEOmoz, although I'm a big fan and this website has actually made my career! So, my question is, how do you go about building links for newspaper websites, what keywords should you use and what link building strategies would work?
Social Media | | Netpace0
