Will google see you bold/emphasis words if done in css?
-
We do not use header tags in our website. I understand bolding or emphsising words can be equally as effective but if done so in css will the google crawlers and spiders etc be able to put a weighted value on this style of code???
-
To add to what Bonnie has said, proper structure helps the search engines as well as those with any type of screen reader -- it's good for accessibility, too. If you can't convince them from the SEO standpoint, try accessibility.
-
Diane,
A couple fo things. Google has repeatedly said that they need to see your CSS, so make sure your stylesheets are not blocked in robots.txt. The main reason they want to crawl that is probably spam detection for those of our brethren who might dabble in the dark arts (using CSS to hide SEO text is a classic spam technique). But they'll be able to interpret your CSS just fine.
That said, please have TPTB reconsider using header tags and other proper structural elements. These tags are ultimately there to show how the document is structured -- something search engines are more interested in now than ever before. All you can do to clarify how your site is organized is an SEO plus.
But I agree with my colleagues that neither approach is going to REALLY bump up the keywords in today's SEO landscape.
Bonnie Gibbons, Cars.com
-
I believe that bold/strong has minimal effect at best. USE HEADER TAGS! I haven't heard anything specific to what you're asking, but I'd venture to guess that Google will see font-weight:bold the same way they see <bold>tags. They are smart and I'm sure they've put in methods of accounting for the probably millions of sites that use things like (assuming that works, not sure).</bold>
Short story: I wouldn't worry about it, unless you can find direct evidence to the contrary. But, for goodness sake, use header tags!
-
I can't give you an absolute technical answer to this, but generally speaking, Google will credit you for what would be seen (or not seen) by someone actually visiting the page. So, Google looks at how the information is presented, which would be after the styling is applied. I would suggest using a combination of Webmaster Tools -> Diagnostics -> Fetch as Googlebot and a text browser like Lynx to see how Google is potentially viewing your page.
Hope that helps!
"May the 4th be with you!"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I analysis my domain (http://yourdigibuddy.com/) on moz domain analysis. But there is not data show and show message "No data here". What should I do?
_ I analysis my domain (http://yourdigibuddy.com/) on Moz domain analysis. But there is not data show and show the message "No data here". What should I do?_
On-Page Optimization | | MelissaDooley0 -
Star rating in Google snippet
I have implemented a star rating from jetpack on my website. But google stubbornly refuses to display stars in the snippet. 2 months have already passed. Maybe I did something wrong? I must say that I did not cheat artificially. https://exoticfonts.com/discord-fonts-generator/
On-Page Optimization | | WayneM.0 -
Content that's behind CSS..
For content that's been loaded onto the page.. but it requires a click for it to be revealed.. as in a slider, or a tab, to save space or for a page's organization.. what are your thoughts on Google counting or weighting this content? It would make sense for Google to give it partial or no weighting as if Google attributes the content to being there, its confusion for the user to land on the page and have to find it/click around to find it.. Sorry if this is an obvious question to SEOs.. I've always assumed as long as it was loaded, it'd be mostly counted.. but I'm beginning to doubt my assumption. Thanks!
On-Page Optimization | | speedcommerce0 -
Google AMP or CDN?
Hello. I'm running a CMS that cannot currently support both CDN and Google AMP. I would have to choose one or the other. Does anyone have any insight on which may be the better choice until I can figure out how to have both? I installed CDN first to reduce the time it took for my pages/images to load. I'd like to have AMP because it can do the same, and perhaps be a little more Google friendly (their product). I would appreciate any thoughts. Thanks! Steve
On-Page Optimization | | recoil0 -
Word count
How important is word count? I am using seomoz to make sure I get an A, but it does not include word count. I am in the middle of restructuring my website and I did not know if the word count is way too low. I am using the key phrase the recommended amount of times http://azbestlistings.com/mesa-az-homes-for-sale-mesa-real-estate What is your formula that works?
On-Page Optimization | | sansonj0 -
Recommended SEO company/expert
It's as simple as the title. We're a well established ecommerce company about to move away from the actinic platform on to a new magento site. Of late our long held rankings have slipped and we are looking for guidance in making up the lost ground and getting the most SEO wise from magento. Thanks is advance.
On-Page Optimization | | LadyApollo0 -
100 Words per category
These are the numbers of words I have heard mentioned as being "good enough" for the categories of ecommerce pages. Even at a stretch 50 words maximum. What are peoples opinions on the volume of words required ?
On-Page Optimization | | onlinemediadirect0 -
What changes have you made to see highest results?
What changes have you made to see highest results? such us rank increase etc
On-Page Optimization | | DiamondJewelryEmpire1