Value of key word based URL
-
I was researching some keywords and I found something that kind of confuses me. If you search google for Denver IT Consulting the second hit is for a site** - **denveritconsulting.com. This is a one page site with just a paragraph of text and links to the actual company's site but it's getting the second place on a pretty good keyword.
I also checked open site explorer and they have no links at all.
I am assuming that their placement is based solely on the exact match of the keywords in the URL?
Does anyone have any feedback on this? I have purchased and used keyword based URLs in the past but I have never done or seen something like this that is so successful.
Any input on this would be great.
Thanks!
-
Thanks for the help guys.
I will not get into anything like that but it will be interesting to see if they maintain that position.
Thanks again
-
In addition to Ryan's great answer, Matt Cutts said that exact match domains will not be holding much weight anymore. It was abused too much be SEOs. Also, OSE is not 100% accurate, but it is a good measuring stick for backlink competitor analysis. Compare OSE to your own GWT links and see that difference.
-
Hi Steve,
Generally speaking the practice of using keyword based domains in this manner is not helpful. There are better ways to spend your time to earn traffic.
This tactic is called creating a Doorway Page. It is a violation of Google's Guidelines and subject to a site penalty.
Google Adwords shows 210 hits per month for the exact match keyword. It is unlikely the site holds any ranking for other terms. The domain name and site title are optimized for a single keyword.
A legitimate SEO should definitely be able to help any quality Denver IT consulting websites outrank the example site you shared. Even the top ranked site is not very well optimized.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing URLs for SEO
Hi, Currently we have a page, /business, but we have shifted our strategy to optimize for this page for the keyword "enterprise" instead of "business". The page authority of this page is 18 and our domain authority is 35. I've already updated content and title tags to more of an enterprise focus. Would it be wise to move the page to /enterprise and create a 301 redirect from /business to /enterprise? Or is this too risky from an SEO standpoint? Thanks!
Technical SEO | | mikekeeper0 -
Google is not indexing my new URL structure. Why not?
Hi all, We launched a new website for a customer on April 29th. That same day we resubmitted the new sitemap & asked Google to fetch the new website. Screenshot is attached of this (GWT Indexed). However, when I look at Google Index (see attachment - Google Index), Automated Production's old website URL's still appear. It's been two weeks. Is it normal for Google's index to take this long to update? Thanks for your help. Cole VoLPjhy vfxVUsO
Technical SEO | | ColeLusby0 -
Should change some pages with key stuffing?
Hello, i have a website with 1 years old and when i started, when i created the pages, theses have key stuffing (20-30-40 same words in meta descriptions and text, sometimes 15, sometimes 20 and sometimes 40). Since i saw this (about 4 months), i change that, doing new pages with 5-10 same keywords. Some pages with many keywords (20-30-40) work very fine and i would not lose the position in google, but i don't want to be penalized for that. Then, my question is: Should change the old pages with key stuffing or let them? Thanks so much.
Technical SEO | | pompero990 -
Spaces (actual spaces) in URL
Hi all, Is there a huge loss of SEO performance if a URL shows spaces with an actual space (i.e. %20) in the URL rather than a "-" (or indeed a "_")? I know the preferred option is to have a "-", but I am just wondering if it is worth our effort to manually change the "%20" to a "-" in all the instances? Thanks 🙂 Diana
Technical SEO | | Diana.varbanescu0 -
One URL To All Sites, How Can I Avoid ?
I am using EMD and have an only 1 page which is the main url. Now my question is how can i avoid the penalty of submitting the same URL to the different platform like Web2.0, Article Directory etc. Please help.
Technical SEO | | seodadoo5670 -
3 URLS Being Created All For The Same Page
I use wordpress for my blog and for some reason it is creating triple urls for my pages. I am not sure it has always been like this or not. I just noticed it in the errors section of SEO Moz. http://www.kisswedding.com/blog/?gid=7&r=20 http://www.kisswedding.com/blog/ashley-and-daniels-rainy-day-diy-farm-wedding/?gid=7&r=20 http://www.kisswedding.com/blog/ashley-and-daniels-rainy-day-diy-farm-wedding/ It's all the exact same page. Is there something I can do in my settings to make this stop. I don't imagine this is good. Ya think....ha! I saw this is the SEO Moz error area for Missing Title Tags. Apparently the number has gone from 200 to 400 which is weird because I never gave my blog posts meta stuff and I haven't written 200 pages since SEO Moz's last crawl.
Technical SEO | | annasusmiles
Maybe I changed something on my blog settings without even knowing. I can't think for the life of me what that would be though. Thanks so much and I appreciate any help received. Edited to add: I added some plugins over the past week. Maybe it's one of these? Category Text Category SEO Meta Tags (just deactivated this one) PhotoSmash (also deactivated this one) Clicky for WordPress0 -
Strange duplicate url
From your csv report I have this strange issue. This url: elettrodomestici.yeppon.it/climatizzatori/condizionatori-fissi/prodotti/condizionatori-fissi-comfee/ it's a duplicate of this elettrodomestici.yeppon.it/climatizzatori/condizionatori-fissi/prodotti/condizionatori-fissi-comfee/ but the only url that I can see in the website is this one. Why the "-" is transalted some times in "%2D" referrer obviously is elettrodomestici.yeppon.it/climatizzatori/condizionatori-fissi/prodotti/condizionatori-fissi-comfee/solo-disponibili/ I have many duplicate url...Can you help me? Thanks
Technical SEO | | yeppon0 -
Entry based content and SEO
My E-commerce team is implementing functionality that allows us to display different content based on what channel and even what keyword the customers used to reach our page. This is of course a move that we believe will strengthen our conversion rates, but how will this effect our organic search listings? Do you guys have any examples of how this could affect us, and are there any technology pitfalls that we absolutely need to know about?
Technical SEO | | GEMoney_No0