Value of key word based URL
-
I was researching some keywords and I found something that kind of confuses me. If you search google for Denver IT Consulting the second hit is for a site** - **denveritconsulting.com. This is a one page site with just a paragraph of text and links to the actual company's site but it's getting the second place on a pretty good keyword.
I also checked open site explorer and they have no links at all.
I am assuming that their placement is based solely on the exact match of the keywords in the URL?
Does anyone have any feedback on this? I have purchased and used keyword based URLs in the past but I have never done or seen something like this that is so successful.
Any input on this would be great.
Thanks!
-
Thanks for the help guys.
I will not get into anything like that but it will be interesting to see if they maintain that position.
Thanks again
-
In addition to Ryan's great answer, Matt Cutts said that exact match domains will not be holding much weight anymore. It was abused too much be SEOs. Also, OSE is not 100% accurate, but it is a good measuring stick for backlink competitor analysis. Compare OSE to your own GWT links and see that difference.
-
Hi Steve,
Generally speaking the practice of using keyword based domains in this manner is not helpful. There are better ways to spend your time to earn traffic.
This tactic is called creating a Doorway Page. It is a violation of Google's Guidelines and subject to a site penalty.
Google Adwords shows 210 hits per month for the exact match keyword. It is unlikely the site holds any ranking for other terms. The domain name and site title are optimized for a single keyword.
A legitimate SEO should definitely be able to help any quality Denver IT consulting websites outrank the example site you shared. Even the top ranked site is not very well optimized.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL 301 Re-direct
Hello, If we publish a blog post with a url which accidentally contains a number at the end (blog.companyname.com/subject-title-0), is it best-practice to update the URL (e.g. to blog.companyname.com/subject-title) and put in a 301 re-direct from the old to the new one or should it simply be left as is? I've read that 301's lose link equity and relevance so is it really worth re-directing for the sake of a cleaner url? Thanks for your input! John
Technical SEO | | SEOCT1 -
Stop Words and keyword optimization
Ok, so I understand Google doesn't use stopwords (like "a" or "the"). Therefore if I am optimize for a keyword phrase, and say find an opportunity for say: "how to create stuff something" But it actually reads better as (although doesn't sound completely out of place as above) "how to create stuff in something" Which is better for SEO? (ignore usability \ readability in your replies please and assume it reads reasonably either way as that was just an example)
Technical SEO | | TheWebMastercom0 -
Keywords, when are you overdoing it in the URL?
Hi guys, I'm auditing a site covering compensation for cancer. Keywords could include: Undiagnosed cancer 20 cancer compensation 10 undiagnosed cancer symptoms 10 cancer misdiagnosis claims 20 cancer claims 10 misdiagnosis of cancer 50 cancer misdiagnosis 70 So, when structuring the URL for the category, this was previously selected: www.site.co.uk/medical-negligence/cancer-misdiagnosis Although sub-pages appear like this: www.site.co.uk/medical-negligence/cancer-misdiagnosis/breast-cancer-misdiagnosis-claim/ 'Cancer misdiagnosis' as a keyword attracts the most traffic, but if we're using it on sub-pages - is there a need to include it twice on all sub-page URLs? With that in mind, would it be better to follow the following format? www.site.co.uk/medical-negligence/cancer-compensation www.site.co.uk/medical-negligence/cancer-compensation/breast-cancer-misdiagnosis-claim/ Or is there a better way to structure this? Thanks in advance guys!
Technical SEO | | Muhammad-Isap0 -
Exact URL Match For Ranking
Has anyone else run into this issue? I have a competitor that purchases domain names for popular inner pages we are trying to rank for. We are trying to build a brand, our competitors have a lower domain authority but rank higher for inner pages in the serps with VERY little content, backlinks/seo work, they host a single page and do a re-direct to their main site. Would this be a good long term strategy? EX. We sell golf clubs our brand name is golfcity (Ex only) and we carry callaway clubs, our competitor is also building a brand but they purchased callawayclubs.net and do a re-direct. They rank on page one for keywords callaway clubs. If I do try to do this does one have an advantage over another? .com. net .org. because Ive seem them all used and rank on page 1. Thank you!!!
Technical SEO | | TP_Marketing0 -
Determine the best URL structure
Hi guys, I'm working my way through a URL restructure at the moment and I've several ideas about the best way to do it. However, it would be good to get some views on this. At the moment I'm working on a property website - http://bit.ly/N7eew7 As you can quickly see, the URL structure of the site needs a lot of work. Similar websites - http://bit.ly/WXH5WG http://bit.ly/Q3UiLC One of the sites has http://www.domain.ie/property-to-let/location/ And the other has http://www.domain.ie/rentals/location/property-to-let/ I could do with some guidance about the best steps to take with this. I've a few ideas myself but this is a massive project. Cheers, Mark
Technical SEO | | MarkScully0 -
Bit.ly URLs. Are they SEO Friendly?
Are URL shorteners like Bit.ly considered 301 redirects? I was thinking about using them for some longer URL's in press releases but i didn't want to loose any link juice through the service. Thanks for the info! - Kyle
Technical SEO | | kchandler0 -
Use of + in url good or bad?
Hi, I am working on a SEO project for a client.
Technical SEO | | MaartenvandenBos
Some of the urls have a + between the keyword.
like www.example.com/make+me+happy/ Is this good or bad for seo?
Or is it maybe better to use - ? Thanks!0 -
HTML url extension
I've read some information about the extension of an url. But i couldn't find a clear answer. What is better for SEO, an extension with html or without? /make-money-online/how-to-make-a-million-dollars-in-1-year/ or /make-money-online/how-to-make-a-million-dollars-in-1-year.html/ Is there a difference between a normal website or a blog?
Technical SEO | | PlusPort0