Value of key word based URL

[ZiaTG]

I was researching some keywords and I found something that kind of confuses me. If you search google for Denver IT Consulting the second hit is for a site** - **denveritconsulting.com. This is a one page site with just a paragraph of text and links to the actual company's site but it's getting the second place on a pretty good keyword.

I also checked open site explorer and they have no links at all.

I am assuming that their placement is based solely on the exact match of the keywords in the URL?

Does anyone have any feedback on this? I have purchased and used keyword based URLs in the past but I have never done or seen something like this that is so successful.

Any input on this would be great.

Thanks!

[ZiaTG]

Thanks for the help guys.

I will not get into anything like that but it will be interesting to see if they maintain that position.

Thanks again

[Francisco_Meza]

In addition to Ryan's great answer, Matt Cutts said that exact match domains will not be holding much weight anymore. It was abused too much be SEOs. Also, OSE is not 100% accurate, but it is a good measuring stick for backlink competitor analysis. Compare OSE to your own GWT links and see that difference.

[RyanKent]

Hi Steve,

Generally speaking the practice of using keyword based domains in this manner is not helpful. There are better ways to spend your time to earn traffic.

This tactic is called creating a Doorway Page. It is a violation of Google's Guidelines and subject to a site penalty.

Google Adwords shows 210 hits per month for the exact match keyword. It is unlikely the site holds any ranking for other terms. The domain name and site title are optimized for a single keyword.

A legitimate SEO should definitely be able to help any quality Denver IT consulting websites outrank the example site you shared. Even the top ranked site is not very well optimized.