Linkbuilding - Which is best?
-
Okay so we all know that:
1 Link on 10 Sites > 10 Links on 1 Site (potentially untrue with spammy links on 1 site than 10 links on high authority but that's not the point of this discussion)
I've had some discussions at work I seem to be fighting a losing battle...
So the questions is... which is better?
1 Link on 1 Site vs 5 Links on 1 Site (same site)
We seem to operate on the form of - once we have a link from the site (in most cases blogs for product reviews / guest posts) - that's it , we move on and never talk to them again.
For continued growth of links, would it be beneficial if we guest posted on some sites once a month? Then we get a steady stream of links each month.
-
I would aim for variety in your linking domains, which usually means 1 link on 1 site. But bear in mind a large part of link-building is building relationships, so you shouldn't necessarily 'never talk to them again'. I would aim to build a link on a site via quality content, which you then go out of your way to promote via social media, etc. as well as ensuring you reply to any comments and stay involved in the conversation. Not only does this make your link more valuable, but helps you build stronger relationships.
I'd also stay away from using direct match anchor text on your keyword targets - use your brand name to link back and you'll increase your overall domain authority, which will help you rank (assuming your on-site elements are solid).
But back to the question, generally speaking I'd always aim for 1 link on 5 sites vs. 5 links on 1 site, just make sure those sites are relevant, high quality and not involved in any potentially worrying activities (such as selling links, aggressive advert blocks, etc. etc)
-
Yes I agree with deep linking to other parts of your site on 1 domain, that is acceptable as the individual pages are different.
My point was using the same page to link to. So having say a link pointing at www.domain.com/page.html on 5 different pages of www.domain2.com is not good practice and Google will not see each link as individual but rather this will only count as one link.
-
I dont think its quite that simple.....
For instance even if I have got one link from a blog that doesn't mean I won't revisit that blog again and get another link from the same blog however to a different place on my site.
I do however try to get as many different links from as many different domains as possible.
The key I think is variety, variety of domains linking to you and variety of places you are linking to on your site.
-
I would definitely say 1 link on 1 site as long as it's on a prominent page, not on some abysmally deep PR 0 page.
I always use metrics of unique inbound domains. I know a lot of SEO'ers use metrics of total backlinks which is a completely false representation of how link building is progressing, but it's easy to show clients a massive number.
Some sites will naturally develop more links on one domain on their own, i.e. blogs that link you in the sidebar and/or footer links. These are now devalued by Google, and I do believe that those sites that had say 100 links coming from one domain were hit hard in the recent penguinanda updates!
-
Hello,
At the moment were submitting around 3 - 4 guest posts a week to relevant, high PA and high DA sites and we are seeing some great jumps in our rankings for our microsites.
I would say 1 link on 1 site all the time, the more linking domains the better.
One thing I would say is try to keep a natutal looking link profile, don't over-do your "money keywords" push more brand and even add some naked links www.example.com
That's my penny worth...
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When working on navigation, is it best for product collections to appear under multiple menu headings or just the one that defines it the most?
We are an e-commerce site selling outdoor clothing/equipment and I am managing the SEO with only a years worth of experience under my belt! We are looking at changing the navigation as we are selling a bigger range of products and we would like to make it more user friendly. When looking at both crawlability and customer friendly navigation too, is it best to list product collections under whatever menu it applies to, or just the one that it best falls under. For example, 'climbing shoes', should that go under 'outdoor footwear' and 'climbing equipment' or just 'outdoor footwear'? Does it even matter from an seo perspective?! I know that being user-friendly is more important but just wondering if its less or more important for page rankings if its linked to from less or more pages internally. Thanks!
Link Building | | mad16931 -
What are the best Guest posts?
Hi, we have been working on improving the SEO for our website www.caffeinemarketing.co.uk and we are looking to guest blog on some sites. Are there any that you would recommend. What kind of volume of posts do we need to make a significant difference to rankings?
Link Building | | Caffeine_Marketing0 -
What is the best way to optimize website for more than one city?
This is my first post in the Moz Community and I have to say, it looks like an amazing place to learn - I am excited to be here. My question is this. I have a client who would like to optimize his local business website so that is shows up in several different cities. For example, he has an office in Ottawa, London and Woodstock. What would the best way to complete the on-page optimization so that Google knows this site is relevant for his service in any of these cities? Is it just a matter of including each of these terms in the title, content and headings? Should I create additional website for each location? Create a resource page for each city on the main site? Any suggestions would be greatly appreciated. Thanks,
Link Building | | KickItDigital
Nathan0 -
Directories in the linkbuilding strategy
Hi all, what's your opinion about the impact of directories in the seo strategy? Are they efficient? Is it worth to pay attention to them? Could you give me some exemples of well-considered directories (apart from dmoz and yahoo)? Thanks
Link Building | | juanmiguelcr0 -
Current best link building practise
Hi guys, Just an open discussion. I don't want to be told to use directories or just 'guest blog'.. What is the best method you are currently using? A lot of my competitors are using older techniques for quick wins but we're wary to do that due to the long term consequences... Thanks
Link Building | | tomcraig860 -
Infographic - Whats the Best way to get it picked up
Anyone have any other good ways to get a Infograph picked up? Current ways Do a press release(prweb) -Contact bloggers -Submit to Infograph sites -Put on clients site
Link Building | | DavidKonigsberg0 -
Which of example gives more link juice in linkbuilding?
Which of following examples will give more juice for page in link buiding? 1. Quality phones <a href="">nokia</a>, low price.
Link Building | | ATCnik
Simple text around anchor 2. Online shop of nokia phones. Also free service for <a href="">nokia</a> phones.
Relevant text around the anchor 3. Online shop of nokia phones. Where to buy <a href="">nokia</a> phone?
Relevant text around the anchor + Interrogative form 4. Online shop of nokia phones. How much is the <a href="">nokia</a> 5230 in USA?
Relevant text around the anchor + Interrogative form + Regional binding1 -
What are the best Content Syndication services?
Hi, I'm still trying to find the best methods to drive more traffic to my site ( geotherm.co.hu). Now I'm experimenting with Content Syndication, but yet I don't have any experience. Which are the best services? Are three sites that I should avoid?
Link Building | | joo0