Infographic for SEO
-
How can an infographic be used for seo purposes? What tools should I use to create one or should I just outsource the work? How much does an infographic cost to make?
-
I would outsource it to a pro - but you don't necessarily need to pay a fortune, our agency offers infographic design, research and promotion for around $1,000 and we work with some of the biggest agencies and brands in the world (including Yoast, AOL, European Commission, PayPal, Ford, Experian, Orange, etc. etc).
With that said it's perfectly acceptable to design one yourself, just make sure you put in the proper time, care and effort and that you promote it as hard as you can.
Not only do infographics act as fantastic link bait, but they can facilitate some incredibly strong links via guest blogging - you'd be amazed at the strength of some of the links you can gain if you offer someone an exclusive, well design and well thought out infographic.
Thanks for linking to my post Keri - hopefully that will be of some use to you Joel : )
-
This post from YouMoz also has some helpful advice from someone who has created many infographics. http://www.seomoz.org/blog/indepth-guide-to-content-creation-with-infographic
-
Infographics done right make information more digestible. That tends to attract a lot of attention - especially if it's about a hot niche topic. For example, I'm a cycling fan - if someone did an infographic on the Giro d' Italia (a big bike race going on now) I'd be all over it. Put it in front of the right audience and it'll get re-shared a lot.
They're also helpful because there are lots of infographic directories/review sites out there. If you can submit your graphic to those, you gain some easy links.
If you then make the infographic embeddable, you can pick up a lot more links and re-shares as folks embed the infographic in their own blogs.
Creating a good infographic requires real expertise in data visualization. I strongly suggest hiring someone else to do it for you. Expect to pay $3,000 or more for a real pro. I've seen them offered for as little as $1,000, but generally those aren't data visualization folks - they may make something pretty, but it'll be hit-and-miss as far as a really great graphic.
If you are a good data person, then you might want to try creating your own infographic first. Use a tool like http://infogr.am/ . The worst case is that you have a sketch you can provide to a graphic designer to guide their final version. Best case, you discover you're an infographics artist at heart
Hope this helps!
-
I have no idea about outsourcing...but I have no training in graphics and little experience and was able to create a pretty decent infographic. This was back in March and I'm still seeing tremendous traffic from it today. It's also the highest pagerank page we have, and it gets about 4x the traffic of our homepage. However, I'm not sure about your niche, but I have found that nobody is converting to sales. It drives a lot of traffic which is great, but I'm not sure we've gotten 1 lead from the traffic it has generated. Not sure how to fix that, but thought I'd put that idea in your head.
Also, you asked about tools...I used Illustrator and Photoshop. Illustrator is a pain to get started with but look for some tutorials for graphs online and you'll find some pretty easy to make graphs that look really nice.
If you're not at all graphic minded, I'd look for someone on odesk.com to do the work for you. As it will take quite a bit of time if you want it to look good, and the graphics programs you need will be costly if you don't already have them like I did.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone has experience with Q&A Sites in terms of SEO value?
I would like to increase mentions to my site and brand. I thought the Q&A sites might be useful here (like Yahoo Answers). Can anyone give me some tips where to go and what to do? I would be very happy about that 🙂
Branding | | MichaelJanik0 -
Using keywords for e-commerce SEO / marketing
For e-commerce sites, how do you generate an increase of site/ product optimization using keywords and without paying for advertising? Any creative ideas?
Branding | | Malibu_Surfboards902650 -
Blog SEO strategy
Hi Moz community, we are looking for some advice on our blog/SEO strategy. I hope to find some people who faced similar challenges in the past. Wishlist currently has one blog (http://blog.enjoywishlist.com/), which has two main focus points. One main focus is to portray and encourage a lifestyle that is conducive with our product offering. The main driver behind the content we post is for SEO optimization for our B2C clients. The other focus for our blog is to target current and potential clients on the B2B side of things. That content is much more driven by a target audience and different topics. It is hard to address two audience in one blog and we are working with the idea of separating the blog into two different host domains. Along with the blogs we will also move the landing pages for B2C and B2B into different domains and link these as appropriate. The challenge we face is understanding if it would benefit us to host these two blogs on different domains. We are also wondering if it would help our hurt our SEO to take the content related to our corporate blog and move it to the new domain? Advice appreciated! Thanks Andreas
Branding | | AndreasD1 -
Rebranding & Minimizing SEO impact
Hello everyone, One of my clients is undergoing a major rebrand, which will require some substantial changes to their domain / URL structure. Primarily, we're going to: Move from a high-ish DA site to a low DA site Change the subdomain URL structure (more on that below) Update the content (copy, design, structure) on www. site to match the new brand The content on the subdomains should remain the same 301 redirect all pages from old site to new site where applicable The current site architecture makes great use of subdomains, which are also going to be changing in terms of name. So, we're moving from oldsubdomain.olddomain.com to newsubdomain.newdomain.com (and not oldsubdomian.olddomain.com to oldsubdomain.olddomain.com). The content / structure of these pages is going to change minimally. We understand that we're going to take an SEO hit overall, but are there things we can do to minimize this hit? Anyway we can 'estimate' the hit? Anyway we can educate our client to as to what to expect beyond (it is going to be bad…). Please let me know. Thanks!
Branding | | 10SL0 -
Competitors' dummy websites --- What SEO (or other?) strategy is this?
I work for an e-retailer. I've noticed that at least one of our competitors (and, I think, a second as well) has set up a neutral "third party" website that attempts to provide unbiassed information about different manufacturer's products. Of course, their products always win out over the competitor in these comparisons. But this one site (and another whose corporate backer I can't seem to figure out) is keyworded so poorly, and not branded at all. There are very few (if any) links to the corporate sponsor, or links, period. It's definitely not serving to have "Little Brand x" appear next to "Big Brand Y" in search results, either (again, really poorly keyworded). Other SEO seems really minimal. What do you think their strategy is? Is it a dumb waste o' money or something really smart that I'm not picking up on? Your insights most appreciated!
Branding | | Novos_Jay1 -
E-commerce Platforms and Seo Doubts
Hello There, I plan to launch my online store with products soon via one of the saas hosted based platforms like shopify & bigcommerce. The issue is am trying out to see how this works for us. But then simultaneously we would work towards seo efforts to bring in relevant traffic too. Later once we grow and I decide to change the entire website based on custom design etc so that means again all the seo work has to be re-done? How can I avoid this since I have already invested capital and time in building the current saas hosted website and its almost ready to roll out. Can someone advice the best way forward and possibly a relevant solution Thanks Aditya
Branding | | shanky10 -
Microformats/ Snippets and local SEO
Hello, In several post and also in the webinar "all about google places" it is recomended to use Microformats to format the things like "Business Name", Adress, Phone , etc Apart from using ths microformats on the product/corporate page footer and contact form, would you recomend to also use microformats on blog and 3rd party website when mentioning the corporate contact details in order to increase the citation value ?
Branding | | stereo690 -
Acquired Premium Domain, question about Brand name change related to SEO
We recently acquired a premium domain name The domain we were operating on before had a lot of SEO done on it, as well as branding campaigns. Now that we have the premium domain, would it be wise to start doing SEO on the premium domain and discontinue old domain promotions if we plan on changing the brand name? to clear up any confusion, we own for example AAAFurnitureStore.com we acquired the premium domain: AAAFurniture.com should we redirect AAAFurnitureStore.com -> AAAFurniture.com or since we already have established presence/brand do opposite and redirect AAAFurniture.com -> AAAFurnitureStore.com and keep the brand name same as "AAA Furniture Store"?
Branding | | lafurniturestore0