Critique a site I'm working on please
-
Hi guys,
I have a list of things to do on this website that is longer than my arm but thought I would gather a few more thoughts on the site before moving on further with it.
The site is here. It went live a couple of days ago for live testing.
I have a news section coming very soon at theworkplacedepot.co.uk/news - it is in live testing now.
One glaring issue for me is that some of the products simply aren't "buyable". What I mean by that is that the options are too vague and too vast - as an outsider I wouldnt have a clue what I was buying!
Other issues:
- The banner at the bottom of the HP is a test - its design will be changing.
- The sitemap has some issues and will be addressed.
- There is no area yet to "log-in".
However, critique for me pretty please!
-
I wouldn't even know what a "starter bay" or "extension bay" was. I also think there are WAY too many options.
If you are involved in the hospitality industry you would think you'd understand what these terms mean, having said that would those terms be specific to a UK audience? For example, I'm in Australia (I have a fast food business background from a previous life) and we would just call them shelving or store room shelving. The starter bay, we'd call it a "return". I ask this question because I noticed that your client does take orders from outside mainland UK.
You are right about having too many options. That is a lot of stock that the client is carrying.
-
Thanks for the reply.
The black backround is ok for he menu, but having a black backround on the other boxes headers puts them on he same level of importance, which I don' think is ok.
Thats a good point actually. I had a similar thought. If you check the menu headers on this page, I think this is how I will have them changed on the home page - all apart from the main one.
The main focus of the page is on FREE DELIVERY and PRICE MATCH and no on the mai banner.
Agreed. I have the design team working on two new banners for these as they draw your eyes away from the key areas.
Thanks for your thoughts
Some good suggestions there! -
Hi Matt,
I think that you have a decent website there, as a general suggestion I might say: focus.
Home Page
The black backround is ok for the menu, but having a black backround on the other boxes headers puts them on he same level of importance, which I don' think is ok.
The main focus of the page is on FREE DELIVERY and PRICE MATCH and not on the mai banner
I know that these messages are important but it shouldn't keep me away from the main message.
Content Page
The same here for the boxes header.
If your product has only one option it's difficult for me to see the add button.
Suggestions:
1. Put more focus on the homepage banner by adding some colour on the background and changing the black background header.
2. On the product page change the black background from the tabs, product option header.
3. Having the images on a background (not white) will put more focus on the product.
I hope this helps
Cornel
-
20,000 products... scary!
"Is the banner under the header going to be a sliding gallery style design or fixed?Just showing 3-4 offers maybe? Just thinking out loud!
"Yeah, we have a design team here working on 3 banners, they slide across
"The only other comment for changing I would make is the header is too busy. I'd move the search bar to above the green 'Free delivery" image on the right of the page. In it's place I would make the phone number much bigger."
I was thinking the same to be honest. I was thinking maybe to reduce the width of the main banner and lift the two smaller banners (free delivery and price match) on the right hand side up a little and add search.
Are you able to give an example of a product that you think isn't 'buyable'?
Sure, here. I wouldn't even know what a "starter bay" or "extension bay" was. I also think there are WAY too many options.
-
Hi Matt,
wow, those are a lot of products!
Is the banner under the header going to be a sliding gallery style design or fixed?Just showing 3-4 offers maybe? Just thinking out loud!
The only other comment for changing I would make is the header is too busy. I'd move the search bar to above the green 'Free delivery" image on the right of the page. In it's place I would make the phone number much bigger.
Are you able to give an example of a product that you think isn't 'buyable'?
cheers
Daiana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
'Security error' for links accessed via Facebook on Android phones
Hi, This is not strictly a SEO/inbound marketing question, so please excuse me for that--- but I think this awesome community could certainly help 🙂 We recently migrated a client website to https (SSL from Godaddy; the hosting provider is a different one). All that went fine. The problem though is that when a link from the website is shared on Facebook or sent via Whatsapp, and a user tries to open the page on any Android device, it throws up a Security Error. On the Facebook app, it doesn't allow the user to go any further. It seems that this problem is not unique and many others have raised it in various forums -- we've tried many of the options mentioned; have tried to work with Godaddy support as well ---- but the problem persists. Any solution(s)/fixes will be greatly appreciated. Thanks, Manoj
Web Design | | ontarget-media0 -
How to find out that none of the images on my site violates copyrights? Is there any tool that can do this without having to check manually image by image?
We plan to add several thousand images to our site and we outsourced the image search to some freelancers who had instructions to just use royalty free pictures. Is there any easy and quick way to check that in fact none of these images violates copyrights without having to check image by image? In case there are violations we are unaware of, do you think we need to be concerned about a risk of receiving Takedown Notices (DMCA) before owner giving us notification for giving us opportunity to remove the photo?
Web Design | | lcourse1 -
Google Translate with "no-follow" just for users' use, no ranking
Hello, I tried to search but here is a little unique situation. I would like to translate my website in 2-3 different languages not for ranking purpose, but only for some minority users within Italy to understand the content in their native language. Using "no-follow" with a Google Translate link would damage SEO? if not I would like to use it. Here are few points: Give users the ability to switch the content to their language with a link Tell Google not to follow the translated pages, because I don't want them to be used for ranking or searches I would start simply with Google Translate to see if people actually are interested, then later translate by human but still don't want google to follow I could also start with human translation instead of Google Translate if really needed, I know it is a no no. What I'm very interested is to make sure that those pages under "no-follow" won't affect my SEO in good or bad right now, because we would like to keep as it is. Thanks a lot
Web Design | | angelowei0 -
Could our drop in organic rankings have been caused by improper mobile site set-up?
Site: 12 year old financial service 'information' site with lead gen business model. Historically has held top 10 positions for top keywords and phrases. Background: The organic traffic from Google has fallen to 50% of what it was over the past 4 months compared to the same months last year. While several potential factors could be responsible/contributing (not limited to my pro-active removal of a dozen old emat links that may be perceived as unnatural despite no warning), this drop coincides with the same period the 'mobile site' was launched. Because I admittedly know the least about this potential cause, I am turning to the forum for assistance. Because the site is ~200 pages and contains many 'custom' pages with financial tables, forms, data pulled from 3rd parties, custom/different layouts we opted for creating a mobile site of only the top 12 most popular pages/topics just to have a mobile presence (instead of re-coding the entire site to make it responsive utilizing a mobile css). -These mobile pages were set up in an "m." subdomain. -We used bi-directional tagging placing a rel=canonical tag on the mobile page, and a rel=alternate tag on the desktop page. This created a loop between the pages, as advised by Google. -Some mobile pages used content from a sub page, not the primary desktop page for a particular topic. This may have broken the bi-directional 'loop', meaning the rel=canonical on the mobile page would point to a subpage, where the rel=alternate would point to the primary desktop page, even though the content did not come from that page, necessarily. The primary desktop page is the one that ranks for related keywords. In these cases, the "loop" would be broken. Is this a cause for concern? Could the authority held by the desktop page not be transferred to the mobile version, or the mobile page 'pull away' or disperse the strength of the desktop page if that 'loop' was not connected? Could not setting up the bi-directional tags correctly cause a drop in the organic rankings? -Our developer verified the site is set up according to Google's guidelines for identifying device screen size and serving appropriate version of page. -Are there any tools or utilities that I can use to identify issues, and/or verify everything is configured correctly? -Are we missing anything important in the set-up/configuration? -Could the use of a brand new subdomain 'm.' in and of itself be causing issues? -Have I identified any negative seo practices or pitfalls? Am I missing or overlooking something? While i would have preferred maintaining a single, responsive, site with mobile css, it was not realistic given the various layouts, and owner's desire to only offer the top pages in mobile format. The mobile site may have nothing to do with the organic drop, but I'd like to rule it out if so, and I have so many questions. If anyone could address my concerns, it would be greatly appreciated. Thanks! Greg
Web Design | | seagreen0 -
Is it worth keeping .html even if 301'ing
We're going from static to a wordpress based ecommerce site. While we can append .html to urls the directory structure will change so that www.oursite.com/productname.html goes to www.oursite.com/product/productname.html My question is: Is it worth the trouble (from an seo perspective) of using a plugin to append new urls with .html when we're going to have to use 301 redirects anyway? If not should the urls have a trailing slash?
Web Design | | jbk3650 -
Thoughts on my site structure? (And a quick thank you!)
I've learned a lot through this site (and the community built around it) about everything SEO related. It's been extremely helpful in helping us help others to learn that all people (even those with a "disability") deserve respect and integrity. (Wow, that's a lot of helps!) So I wanted to give a quick thanks to everyone on this site who has helped, supported, and encouraged us. We really appreciate it. One thing I've been trying to do on my site is look at my categories and over all site structure. I've pruned a lot of things from the menu bar; pruned away and tightened up the categories, and even rearranged the navigation of the site. As you can see, I have several drop down categories up top. I wanted to see if I could get some feedback on how what I'm doing looks thus far, specifically as it relates to my categories / menus / navigation. Although any feedback you'd like to provide would be more than appreciated. One thing I'm curious about (and not sure how to tackle it) is regarding the top most item in the main menus. For instance you'll see I have a top level category called "Down Syndrome Resources" which takes them to all of the posts in that category. Under that, there is a drop down menus that gives them other categories, and even some pages that fall under the topic of Down syndrome resources. I'm not sure if people would know the top most item is a link, or just look at the ones below it. (If that makes sense.) (On a side note I have therapy as a category as well as parenting, the truth is those could all be sub-categories I guess since everything on my site pretty much could fall under "down syndrome resources." Maybe this is a huge FAIL I made when setting up my categories.) I'm also not sure if I should use some sub-categories as well. For instance I have a main category for Therapy. Under that I have posts about speech therapy, physical therapy, and occupational therapy. Right now they are all grouped into therapy. Do you think I should use sub-categories on those 3 terms, leave as is, or perhaps another option? Another question I have is regarding landing pages. It seems like I need to have a landing page for my top "key words." For example therapy. Now if you visit my /therapy you get the category index page, not a "landing page." Same would go for the sub-categories if I were to create them. So I'm not sure if I should make a new post or page naming it something else (maybe "Down syndrome therapy" another named "Down-syndrome-physical-therapy" etc) or something else. (Although therapy isn't really the keyword I want to rank for, I'm thinking more along the lines of children therapy, pediatric therapy, therapy for children with Down syndrome, etc. So maybe I need to rename my categories? I was going for shorter names, so I very well may have done this incorrectly.) All of these questions are things I'm not to sure about, so I'd appreciate any feedback or advice you can give me. And since I'm learning, I could be doing things wrong that I don't even know to ask. So feel free to tell me what you see that's wrong, you won't hurt my feelings. I promise. 🙂 Thanks in advance.
Web Design | | NoahsDad0 -
For a varied product type or keywords group is it best to have several sites?
Hello everyone... Question: I have 7-8 generic keywords that I would like to rank for, is it possible for one site to rank highly for all these different keywords, or would this be best achieved by making 2 or 3 websites in total targeting different keywords (product sectors)? More info: We are in a niche industry & would like to know if it would be beneficial to have several websites made for specific product types rather than one main site? Although these sub classifications of products are nice, they are competitive as they have a high search volume Would it be better to build specific websites that only do that one type of product and have related keyword in domain, content & blogs on the site to that effect to increase relevance and positions as a result? Thanks
Web Design | | Ray_UK0 -
What are some on-pg recommendations for a flash resort site?
One of my clients want to be index for all their pages but I am afraid the website may have difficulty since it is all in flash. The website is a luxury brand for resorts. The website is me.graficode.com/preprod/ and currently has 6 main subfolers for resorts. Please let me know what recommendations will help me organically. It is hard to add content which will cause probelms for headers and keyword density.
Web Design | | Melia0