Getting a link from a blog on every page querying what OSE is suggesting
-
Hi Guys
My client has been offered a link from someone within their industry on their blog. The blog has 20 categories and multiple (hundreds if not more pages within each category). The owner of the website has said that would be happy to give my client a link on each of their pages (including their homepage).
They have done this for another couple of people who they like before, so I typed these domains into OSE and noticed that for each page it shows a link and also the page authority.
Domain Authority of this blog giving the link is 71
Home Page PA - 76
About us PA - 60
it goes on.........the least PA being shown is 52 so lets for arguements sake say the other 18 or say categories are PA of 52 too.
My question is surely the OSE is not accurate to imply that my client could be passed page authority from 18 categories at 52 each + home page of 76 + about me page of 60?
Hopefully you understand the point I'm trying to make
-
Thank you guys I think that gives me enough info to make an informed decision!
-
Hi Nicola,
Without getting into the "secret sauce" of Linkscape (which I don't even know) it's safe to say that sitewide links from the same domain don't pass the same page or domain authority to their target as an equal number of links from different domains.
That said, each sitewide link would, technically, pass a small amount of MozRank (similar to PageRank) to the target.
But Alan's most is most important. Sitewide links, although natural, can be dangerous. This is especially relevant since the recent Penguin update, which many believe targets over-optimized anchor text. I've personally seen sites drop in rankings after recieving a juicy, exact-match anchor text duplicated site-wide in the sidebar of a blog. And this was long before Penguin.
If you gave me the choice between 1000 sitewide links or just one contained somewhere in a paragraph of text, even on a low-authority page - I'd almost always choose the single link.
This WhiteBoard Friday may explain a little more: http://www.seomoz.org/blog/beyond-exact-match-anchor-text-to-next-generation-link-signals-whiteboard-friday
Hope this helps. Best of luck with your SEO!
-
More important than Moz data is what the impact would be of getting thousands of links from one domain from an SEO perspective.
When you get a link to a site, the "natural" type would be one link, or a couple, unless all the links are coming from a site where you are an author and those links are sometimes within content but always within author bio boxes. (and those are only links to an author's site, NOT using any type of SEO keywords not specific to the author, if even THEY are going to have real value).
Getting hundreds, or worse, thousands of links from one source is typically not otherwise "natural". It instantly gives the appearance of being bought/paid for.
While some sites can get away with that under some circumstances, if you look at it from an SEO best practices perspective, it's dangerous, now more than ever. So I would SERIOUSLY consider recommending that your client turn such an offer down. The risk is probably not worth the total value even if you did get such high weight based on Moz reports.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I get rid of sites that backlink with lots of irrelevant or spammy links to our website?
This site http://herwigphoto.com/bs/ and other like it have thousands of similar links containing the word adidas We are not in the sports shoes business, therefore the links are irrelevant and many and can hurt our rankings, correct? | Page Title/URL of Linking Page | Link Anchor Text | Page Authority | Domain Authority |
Link Building | | Madlena
| Christopher Herwig Photographer » Soviet Bus Stopshttp://herwigphoto.com/bs/ | adidas Yeezy Boost 750 Grey For Sale | 48 | 47 | Below are some links to our geographics.com website that have URLs that are not ours. They will redirect to our homepage. How do we remove these links and how do we deal with the websites that send such links to us? There are thousands of inbound links to our website with anchor text containing irrelevant keywords such as these: yeezy-750-boost-light-grey-cheap or adidas-yeezy-boost-750-light-grey-sale; pirate black sale, etc Page Title/URL of Linking Page Page Authority LRDs Total External Links HTTP Status http://www.geographics.com/new/yeezy-750-boost-light-grey-cheap.html 46 120 1800 -- http://www.geographics.com/new/yeezy-350-pirate-black-sale.html 44 106 1829 -- http://www.geographics.com/new/yeezy-750-boost-gum-brown-sale.html 42 114 181 -- --- --- --- ---0 -
Link Building Techniques: Guest Blogging - Is it Okay or Not?
I was reading this page here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 "[...]Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link." So assuming you provide high quality guest posts to high quality blogs, is it okay or not to use this method as a link building technique?
Link Building | | sbrault740 -
Is there a software to help me check whether the sites that i give link to, also place my link on their site (reciprocal link)?
When i exchange links with others, i usually put their link on my site hoping that they'll do the same. Since it's impossible to check all sites whose link i have placed on my page to see if they have put a link back to me, i was wondering whether there is a kind of software to help me do that!
Link Building | | isidora0 -
2 links going to same domain but different pages
Hi, How is the link juice distributed when you have 2 links in the same article but they go to different pages on the same domain? I know some say if 2 links go to the same page in an article then only the first link passes juice. Would it be better to have 2 articles each having 1 link or 2 articles each having 2 links?
Link Building | | activitysuper0 -
Link on a https page
Hi there, I have the opportunity to get a link on a https page.I can't see any page rank but it has lots of good links to the http url. How Google will value this link? any study? Thanks
Link Building | | montseyel0 -
Link from each page or only from homepage
In addition to my main site (A), I also have another website (B) (question/answer) type, which has over 400,000 indexed pages in Google. I'm trying to do linkbuilding for a.com: should I link from B to A ? should I place a link only on the homepage of B? should I place a link on homepage of B and each of the 400,000 pages to A? should place multiple links on B to A.com/subdirectories/ thank you.
Link Building | | limens0 -
Need ideas to get do follow links from highly competative niche "wedding"
I need to get high quality do-follow links and my target market/keyword is ‘Maui wedding’ and a few others. Because it is such a competitive market I am having a hard time getting links from local companies providing Maui Weddings (I know why because they are my competitors) and national companies sites aren't much help because they are trying to provide leads to their advertisers. I would like do-follow links from non-paid sources any ideas or resources you could help with would be much appreciated. Thanks.
Link Building | | photoseo10