Changing Link Title Tags & Backlinks
-
On 4/19/12 I began changing the link title tags in an effort to further optimize my website. I thought they were excessively long and it would be beneficial to make them more concise. On 4/26/12 my website traffic began to fall drastically and I'm not sure if it is from google's penguin update or from changing the link title tags.
I started looking into the sudden drop of traffic and realized that when I run the site explorer tool on all of the pages I changed, the URL is redirecting. It appears that the backlinks are not passing through to the new URL.
Before I Changed the Link Title Tag:
**After I Changed the Link Title Tag: **
http://www.opensiteexplorer.org/links?site=www.beautystoponline.com%2FAndis-Clippers-s%2F102150.htm
So my questions are:
- The above example shows that the old title tag (www.beautystoponline.com/Andis-Professional-Hair-Clippers-s/102150.htm) has 43 backlinks and the new one (www.beautystoponline.com/Andis-Professiona-Hair-Clippers-s/102150.htm) has 0. Will the links eventually be attributed to the new URL.
- I understand that the user will still be directed to my website they click the any of the backlinks, but will the link juice pointing the old URL pass through the new one?
- Would it be better, in the long run, to continue optimizing the link title tags.
-
1. Yes, the link juice will eventually be applied to the new page. This is part of the benefit behind 301 redirect.It sometimes just takes a little time for it to process and show up in reports.
2. The link juice or link equity will eventually pass through to new url once Google has established and indexed the new page. This could take weeks to months.
3. I would continue to optimized on a regular basis. Make sure that after each 301 redirect you also adjust all internal linking to the new page, especially in your sitemaps! Other wise it could get confusing for both visitors and bots.
Hope this helps.
-
Thanks for that, I definitely will make sure to address the internal links. But what about questions 1, 2, and 3. At this point, my main concern are the backlinks that I have accumulated over the past 2 years. Will these apply to the new URL's?
-
Have you updated all internal links from old to new shortened title page? Double check that first then resubmit sitemap to see if you can get re-indexed faster.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Title tag
Hello, To rank on China bike tour. Is it ok to write in the title "Explore china on a bike tour - My company name bike tours" Or do I need to absolutely "China bike tour" in the title tag ? Thank you,
On-Page Optimization | | seoanalytics1 -
Link in H1 tag?
Hi guys, We're working through a redesign of our product page and are considering the following: http://screencast.com/t/NBSsDGA9vgS3 Currently the product name (including the brand name - Arc'teryx) in this case is included in the H1 and none of the title is linked. You can see this here: http://www.evo.com/synthetic-jackets/arcteryx-atom-lt-hoodie-womens.aspx The firm we're working with is proposing keeping the entire title in the H1 but linking the brand name to the entire brand assortment. My concern is that the brand name is a critical part of the product title and should be text (not a link). Any suggestions? Thanks!
On-Page Optimization | | evoNick
Will0 -
Internal linking question
I have a Q&A site which I am struggling to get ranking well in Google. I had a few questions 1. Should I be doing some internal linking and if so how is it best to do this? Should I go back into users questions and change certain keywords to links if applicable? 2. Should I be nofollowing the index pages ie /p1 /p2 of discussions? 3. If anyone has chance to look at the site and let me know if there is anything else I am doing wrong I would be really grateful. Thanks
On-Page Optimization | | oliboy0 -
Too Many On-Page Links
Ok so I am very new to MOZ, and we have just set up our PRO account and campaign. When we got our crawl results we had 4 pages with "too many on-page links". All of these pages correspond with our blog, which is a wordpress hosted blog that is integrated into our site. Our site is www.moxicopy.com and the blog is www.moxicopy.com/blog I am confused on how we have over 100 on page links on these pages, as we have very few links on our blog.
On-Page Optimization | | Moxicopy.com0 -
How can i change my landing page title in search engines?
Hi SEO folks, Please help! I've changed my home page title 30 days ago, but my Google search results is still showing the old one! Why is that happening? can I've a brief explanation please so i can learn. thanks a million cRnPa6d
On-Page Optimization | | aptustelecom0 -
Too many links on the same page
I have a problem with to many links on the same page, and there all for the classified adds of my web site, what would be the best way to handle this.
On-Page Optimization | | clickit2getwithit0 -
Are My footer links bad?
I started working here recently, they said the footer links were to help with navigation of their most popular products. I am curious after reading http://www.seomoz.org/blog/internal-linking-strategies-for-2012-and-beyond if having these footer links could hurt the ranking of those key words after the penguin update. I am looking more into the analytics, and have not seen a negative impact yet.
On-Page Optimization | | DoRM0 -
Internal Followed Links:
Ran Open site explorer on my site: www.psbsperakers.com It is saying that I only have "1" Internal followed link could somebody tell me what that means... and maybe take a look at my site and see it this is a quick fix?
On-Page Optimization | | kevin48030