Keyword in url, which way better?
-
Hello, is there a difference between urls for targeting keyword "brazil tourist visa"
or
fastbrazilvisas.com/brazil-tourist-visa ?
ran the report In-Page Optimization it tells "no keyword usage in url". is there an idea behind that?
thanks
-
The links that you have pointed up as example here are tend to be user friendly
But if you look at your initial example: fastbrazilvisas.com/brazil-tourist-visa it would make me close the tab and try to never get back to the page. Because it looks very superficial.
Gr.,
Istvan
-
Thanks for responses guys !
Istvan, coffee does make me smaile in the morning, but ofcourse i did not mean stuffing url like that. Just an example:
beginner-investing-made-easy.com/safe-investing.html
beginner-investing-made-easy.com/investing-pitfalls.html
Fredrik, thanks for an advice. I am aware of changing and redirecting urls. I am always trying to make urls shorter. Just started to notice that the importance of keyword after slash became greater.
-
Serge,
I really believe stuffing the URL with keywords is at least so bad from SEO point of view like stuffing the content with keywords. One day these will be punished, or at least should be, because they are not placed there to help the visitors, they just want to add more and more related keywords in the URL.
For ex.
if the keyword I am targeting on the page is coffee i wouldn't create a page with the following url:
www.example.com/coffee-Coffee-COFFEE-etc.etc.etc.
That is soo bad. (although a lot of coffee makes people smile in the morning).
Gr.,
Istvan
-
Hi Serge
My opinion is that having the key words in the URL definitively does not harm your ranking. Dependent on if its a very broad keyword or long tail keyword it might help more or less.
If you have a technical solution making it easy to create URLS with any name then why not.
Just make sure that if you do change the keyword focus of a page, be careful not to change the URL or you will loose your pagerank.
Most CMS now do an automatic 301 when you change the URL but even so it will take time to get the old pagerank back.
Also, like Istvan mentiones, some people actually do remember URLs instead of bookmarking them, so having too long and odd URLs might not be such a good idea.
Hope I could be of some assistance
Fredrik
-
Thanks Istvan,
I think the same way. Just noticed yesterday a website that ranks pretty high for competitive keyword having long urls with keyword in domain and after slash. And after I saw the report from Seomoz I thought that maybe there is an idea behing that. Eventually google will decrease the importance of having keyword in domain. After the "/" it's a different story
-
Hi Serge,
Personally I always go after a "clean" URL. So if it would be my decision, then I would go for fastbrazilvisas.com/tourist.
Don't stuff your URLs with keywords for search engines, make them simple and easier to share.
I hope that helped,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Url permalink structure question!
Hello! I just read the "15 SEO Best Practices for Structuring URLs" but I have still a question: My A version bellow "20 accessoires" has no meaning in french. If I add "voyage" (version B), then is it considered as spammy? I mean the "voyage" keyword repetition? A) http://www.lytchee.com/preparer-son-voyage/20-accessoires/ B) http://www.lytchee.com/preparer-son-voyage/20-accessoires-voyage Thanks for advices! Sylvain
On-Page Optimization | | lytcheetv0 -
URL SEO: Better directory structure vs. exact keyword phrase
I am trying to understand how to best optimise a url for a page to rank high for specific keywords. Example: a top keyword search is "rental properties in new york". Question is does this keyword need to appear as this exact phrase in the url or should it be broken up into different directories for a better structure e.g.: www.abc.com/en/properties/new-york/rental OR www.abc.com/en/rental-properties-in-new-york Which will help the page rank higher (given all other things on the page are exactly the same)? Thanks!
On-Page Optimization | | MH190 -
Breadcrumbs keyword repeats
Hi I have a client project who's developers platform is populating the category part of the breadcrumbs with the header tag. Since these include the pages primary target keywords/phrase they are being repeated in the breadcrumbs increasing the keyword/phrase count on the page as well as repeating/duplicating the sentence. Can this cause problems ? or not because Google knows its not part of the page content/body copy (because its a breadcrumb) ? Cheers Dan
On-Page Optimization | | Dan-Lawrence0 -
URL and SEO
How much weight do search engines give the URL? We're a medical call center provider and medicalcallcenter is part of our URL. Does that help us much? Thanks!!
On-Page Optimization | | THMCC0 -
URL Extensions (with or without??!!)
Hello, SEOers~ Today I have a question about URL extensions. Which one is more search engine friendly between URL with extensions and without extensions? e.g. URL with extension : www.example.com/tv/lcd.jsp URL without extension : www.example.com/tv/lcd I heard that URL without extensions is in trend considering user experience. User experience is also important but I would like to know from SEO perspective. Please people~ Help me out with this~! Thanks.
On-Page Optimization | | Artience0 -
Title Tag, Are the Keywords Plucked out of it?
We are working on redoing our site and I read the article from rand about how to properly format title tags, here http://www.seomoz.org/blog/tactical-seo-how-many-termsphrases-should-i-target-on-a-single-page He showed how he could take 6 keywords and use them all in the title tag: The title Tag:
On-Page Optimization | | donford
Ted Baker London - Men's Clothing Collections 2005-2008 | Sartorialmoz.org The keywords:
Ted Baker
Ted Baker London
Ted Baker Clothing
Ted Baker Mens
Ted Baker Mens Clothing
Ted Baker Mens Collection So what I am wondering is the keyword Ted Baker Mens Collection actually getting found. In this case we are dealing with a contraction (men's) and a plural form of a keyword (collections). Is it plucked out from the title tag above?
Like this? Ted Baker London - Men's Clothing Collections 2005-2008 | Sartorialmoz.org In his article he goes on to say the biggest mistake he sees is, unfortunately exactly the way our site was built 6 years ago. That is people doing this: Ted Baker, Ted Baker London, Ted Baker Clothing, Ted Baker Men's Clothing, Ted Baker Clothing Collection - Buy Online Now at Manamialameseo.com Our site does just that, while we are PR 4 and get decent traffic for the business we are in, we are doing a huge update with new pages, information, and most importantly trying to get all the SEO the best as possible. I want to make sure before we make these what could be huge impact changes that search engines do in fact Pluck the keywords from the title tag, and they are not required to be together. Thank you for any thoughts, answers and most importantly your time. Example following this formula: Our Top 3 Keywords:
Molded Rubber
Rubber Molding
Custom Molded Rubber Our Old way:
Title: Custom Molded Rubber, Rubber Molding, Molded Rubber
The new way:
Title: Custom Molded Rubber - Molding Services | OurSite.com0 -
Seeking URL Advice
Hey Moz Community, I'm looking for some URL structure advice for a new directory of a website. We're trying to rank for the term 'internships abroad in <country>'</country> We have roughly 100 pages targeting specific countries. Right now the URL structure is www.gooverseas.com/internships-abroad/china, but some of my colleagues believe this structure would be better: www.gooverseas.com/internships-abroad/intern-in-china. I personally prefer the shorter structure, but we couldn't come to any agreement so we thought we'd pose the question to the community. Any thoughts? Thanks!
On-Page Optimization | | dunklea0 -
Meta refresh - nojavascript url
seomox is telling me that I am getting a page that is not being indexed or crawled and since the crawl status code is 200 and there are no robots the meta-refresh url must be the problem. the meta refresh url is different than the on page report card url as it's the nojavascript url which my developer says should be ok. see his comments below. The is redirecting to http://mastermindtoys.com/store/nojavascript.html only in case if the JavaScript is disabled in the client browser. This is the right way to do it, I don’t understand why this might be a problem, otherwise MM has to implement Noscript pages that have a real content. I didn’t get what’s wrong about accessibility. The code 200 means it is accessible, and yes there is nothing to access if JavaScript is disabled on browser. I think there are no modern retail sites that would do any sensible business with the scripting disabled in browsers.The H1 is really present 2 times and second occurrence can be removed, though I highly doubt about importance of this change.Regarding duplicates – what URLs are considered duplicates? Can you please send me examples?I am not aware of canonical URL problem for MM site unless we consider old .asp links as duplicate links of the canonical product pages. I would appreciate if SEOMoz gave us an example what they mean.I suspect that the page is not getting indexed as a result of this or I'm just not getting a good score. Which is it?
On-Page Optimization | | mastermindtoys0