Keyword in url, which way better?
-
Hello, is there a difference between urls for targeting keyword "brazil tourist visa"
or
fastbrazilvisas.com/brazil-tourist-visa ?
ran the report In-Page Optimization it tells "no keyword usage in url". is there an idea behind that?
thanks
-
The links that you have pointed up as example here are tend to be user friendly
But if you look at your initial example: fastbrazilvisas.com/brazil-tourist-visa it would make me close the tab and try to never get back to the page. Because it looks very superficial.
Gr.,
Istvan
-
Thanks for responses guys !
Istvan, coffee does make me smaile in the morning, but ofcourse i did not mean stuffing url like that. Just an example:
beginner-investing-made-easy.com/safe-investing.html
beginner-investing-made-easy.com/investing-pitfalls.html
Fredrik, thanks for an advice. I am aware of changing and redirecting urls. I am always trying to make urls shorter. Just started to notice that the importance of keyword after slash became greater.
-
Serge,
I really believe stuffing the URL with keywords is at least so bad from SEO point of view like stuffing the content with keywords. One day these will be punished, or at least should be, because they are not placed there to help the visitors, they just want to add more and more related keywords in the URL.
For ex.
if the keyword I am targeting on the page is coffee i wouldn't create a page with the following url:
www.example.com/coffee-Coffee-COFFEE-etc.etc.etc.
That is soo bad. (although a lot of coffee makes people smile in the morning).
Gr.,
Istvan
-
Hi Serge
My opinion is that having the key words in the URL definitively does not harm your ranking. Dependent on if its a very broad keyword or long tail keyword it might help more or less.
If you have a technical solution making it easy to create URLS with any name then why not.
Just make sure that if you do change the keyword focus of a page, be careful not to change the URL or you will loose your pagerank.
Most CMS now do an automatic 301 when you change the URL but even so it will take time to get the old pagerank back.
Also, like Istvan mentiones, some people actually do remember URLs instead of bookmarking them, so having too long and odd URLs might not be such a good idea.
Hope I could be of some assistance
Fredrik
-
Thanks Istvan,
I think the same way. Just noticed yesterday a website that ranks pretty high for competitive keyword having long urls with keyword in domain and after slash. And after I saw the report from Seomoz I thought that maybe there is an idea behing that. Eventually google will decrease the importance of having keyword in domain. After the "/" it's a different story
-
Hi Serge,
Personally I always go after a "clean" URL. So if it would be my decision, then I would go for fastbrazilvisas.com/tourist.
Don't stuff your URLs with keywords for search engines, make them simple and easier to share.
I hope that helped,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Url permalink structure question!
Hello! I just read the "15 SEO Best Practices for Structuring URLs" but I have still a question: My A version bellow "20 accessoires" has no meaning in french. If I add "voyage" (version B), then is it considered as spammy? I mean the "voyage" keyword repetition? A) http://www.lytchee.com/preparer-son-voyage/20-accessoires/ B) http://www.lytchee.com/preparer-son-voyage/20-accessoires-voyage Thanks for advices! Sylvain
On-Page Optimization | | lytcheetv0 -
Change of URL + SEO Impact
We recently changed the URLs from our site http://www.website.com (old)
On-Page Optimization | | ederdesign
https://website.com/us/en/ (new) Our ranking is plummeting every since and I wonder if the new URL had something to do with it. Do you know if that change, could have impacted the ranking?0 -
Canonical URL Tag Usage
I have a large website, almost 1500 pages that each market different keywords for the trucking logistics industry. I don't really understand the new Canonical URL Tag USAGE. They say to use it so the page is not a duplicate but the page that MOZ is call for to have the tag isn't a duplicate. It promotes 1 keyword that no other page directly promotes. Here is the page address, now what tag would I put up in the HEAD so google don't treat it as a duplicate page. http://www.freightetc.com/c/heavyhaul/heavyhaul.php 1. Number 1 the actual page address because I want it treated like its own page or do I have to use #2 below? 2. I don't know why I would use #2 as I want it to be its own page, and get credit and listed and ranked as its own page. Can anyone clarify this stuff to me as I guess i am just new to this whole tag usage.
On-Page Optimization | | dwebb0070 -
Keyword and SERP Help Please
So I am curious about keyword placements etc. My main question is: So is whatever you search for in say Google must be the same in a website - to be found? So say you search for plumbers in Colorado Then you must have that exact, same phrase, in your website to be found? or does Google know based on title tags and such that a page is about plumbers and they service Colorado? I just want to make sure I am understanding how keywords work to be found. I mean you can have Colorado plumbers and plumbers in Colorado. So its hard to figure out how to use keywords. So a brief suggestion is greatly appreciated Chris
On-Page Optimization | | Berner0 -
Optimizing for two keywords
Hi there, my question is: I need to optimze two pages related to almost the same concept but different orientations. One keyword is "emocional intelligence development" and the other word is "emocional intelligence workshops" I can't mix the two pages in one unique page due to web strucutre reasons. Is it possible to optimize each web for each keyword independently although they have the concept emotional intelligence in common? Thanks
On-Page Optimization | | juanmiguelcr0 -
Ecommerce Product Subcategory URL
Our website has 5 main categories displayed in tabs in the header. The main landing page of each of the 5 categories is a paginated page (3pages- set up with canonical tags to avoid duplicate content) with a side bar which splits the main category into many subcategories. Each of these subcategories essentially filter the main landing page into more defined categories customers find useful (price/colour) BUT once clicked enter into a separate landing page. We have worked hard to avoid any duplicate content issues between these sub-landing pages and the main landing page. This was done as we wanted each of the subpages to organically rank (thus we went with this method rather than filters). Hope we didn't do the wrong thing there? The question is should these sub-landing pages route straight from home to have the best chance to get individually ranked or routed through the main category bearing in mind we have 5 main categories each with many subcategories. i.e. domain.co.uk/subcategory or domain.co.uk/category/subcategory Thanks in advance for any advice given.
On-Page Optimization | | jannkuzel0 -
Does targeting more than one keyword or keyword phrase effect rankings?
Hi, We have a homepage where we are targeting three main keywords. 'Cheap books', 'buy books' and 'used books'. We are ranking well for cheap books and making progress on the more competitive buy and used. My question is how many keywords can you reasonably rank for on one page. We are targeting other keywords on other pages and having some success - but is three the maximum or is that too many?
On-Page Optimization | | Benj251 -
Can you optimize for 2 keywords per URL?
Or should you just stick to 1 page, 1 keyword all the time? If you do 2, are there any things you should watch out for? Thanks
On-Page Optimization | | inhouseninja0