Inserting Keywords in Web Pages

[LPantell]

Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?

[fmorenop]

@lpantell said in Inserting Keywords in Web Pages:

Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?

Keywords should be used in the semantically correct order, without altering the natural order of the words, even if the volume of searches indicates that they are searched in an unnatural order. Regarding the use of these keywords within the content, if it is not necessary, I do not think that a higher density will influence (do not trust the google results that show keystuffing), because sooner or later they will disappear.

[Tom.Capper]

@lpantell Hi Lpantell.

Sorry for the slow response here!

These days, you don't need to exactly match these terms for Google to understand the relevance.

For example, you might have "Therapist in the bay area" or "Bay area therapist" or even "San Francisco therapy clinic" and Google would likely figure it out to a greater or lesser extent.

Make sure the content on the page is specific, though - it doesn't need to use the exact phrase, but it should talk about the location of the practice(s), and the services offered.