1 page 2 keywords?
-
Hello folks,
I have a problem with optimizing a page for 2 different keywords. Here is the situation:
On-page: Both keywords in title; both words in body text (I didn't count them but approximately 3-4 times for 100 words in total)
Off-page: Exact anchor text from article directories, Synonym & Brand anchors from directories. My link building shcedule is as inconsistent as possible. I just keep around 50 links per week. I do social sharing, guest blogging with exact/synonym anchor text links and also I link to other pages across the whole site. I try to avoid site bar and footer links although I have some because it's partner links, I didn't buy them. I even asked web masters to put nofollow tag to those link after the drop because I was concerned that Penguin considers them bought links.
The result: 1st keyword is going quite well, it reached 5th postion but after that dropped to the second page, which more or less I can explain with various factors such as overal keyword competition, maybe penguin thought that some links are spammy.
The problem is that the second keyword is disaster. I found it in SERP after 1 month hard work on 17th page and now it is swinging between 14th and 17th page. Honestly, I am confused. Is it possible that link building with 2 keywords to the same page creates self canibalization of some kind?
Just to remind that the 2 keywords are quite different, i,e. there are not related as synonyms or similar. Do you guys have had similar problem?
Thanks in advance for your advice
-
Thanks Andrea, that is already done, I use lots of different anchors and lots of different pages to link to.
-
I thought the same, but actually this keyword is even more relevant to the domain than the 1st keyword.
Both keywords are relevant to the page and to the domain as a whole BUT the keywords are not so closely relevant to each other.
-
Thanks for the advice, the strange thing is that the better performing word is on the second place in title. Also I have noticed a competitor which ranks well for 2 similar (also competitive) keywords and has 0 times the first word in body text!!! Just both keywords in title. This competitor has 3 times (on average) more linking domains and links than my site and is on the second page, while I am struggling between 14th and 17th..
-
Hi both keywords are highly competitive. The 1st keyword is 60% and the second is 69% (the second keyword is the one I am having problems with).
There are pages above my page in SERP for my second keyword with significantly lower links profile.
-
I agree with everyone, and keep in mind that exact keyword anchor text can look spammy. So, aside from just the links, shake up the anchor text so it also doesn't look as spammy. http://searchenginewatch.com/article/2172839/Google-Penguin-Update-Impact-of-Anchor-Text-Diversity-Link-Relevancy
-
Is the second keyword less related to the overall theme of your site?
If your site is selling "chocolate mousse" and the second keyword is "anaphalctic shock" then I wouldn't be surprised if you were struggling to rank. That's an extreme example but you get the point?
-
There are some basics to look at. How are your Title tags? Google gives more relevance to your first keyword in your title tag. Example: Local Real Estate / Local Homes for sale . In this case google will give more weight to the local Real Estate keyword than the second.
That is why most SEO pro's will recommend to focus on one keyword per page. That does mean you would need two great pages and to link build for both. Hard work yes but in the long term will benefit you.
Otherwise you will need to make sure that one page is optimized for both keywords and your link building efforts focuses on both keywords.
- Google frowns on buying links so don't do it
- Google doesn't like spamming sites for links
- They also don't like link exchanges.
- Keywords above the fold are important also
Hope this helps
-
Have you take a look to "Keyword Difficulty" tool of SEOmoz?? Maybe these words are more difficult to rank. Can you give us more information??
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site review : Should I finish on-page optimization before I start link building ??
Site Review am seeing slight improvement with a few keywords and have revamp site do i need to first on page before link building ? I was wondering do i need to complete all on page seo before i move on to link building & marketing content ?? Kindest regards, Stephen sportingdesires
Link Building | | sportingdesires0 -
Category pages ecommerce - SEO best practises
Hi there, I run an ecommerce company, www.footdistrict.com and we are trying to improve our rankings on head terms so we are optimizing our brand pages (ie http://footdistrict.com/marcas/nike.html) Note: a brand page is a category page on my store. We are adding descriptions of each category. This is great as we are adding value. On top of that, we want to add sub-categories just below the description. A sub-category is a family of items. The structure that we are trying to implement is: http://footdistrict.com/marcas/nike.html Nike History/Info of the brand Link Nike family of items A | Link Nike family of items B | Link Nike family of items C | Link Nike family of items C When you click on the first link of the left, you go to a page with all the products of that family and a title that matches the anchor of the category page. What do you think of this structure from a SEO perspective? How would you improve it? I see other ecommerce stores that use tabs or the internal search engine for these purposes. What are the benefits of each choice? Thanks and regards
Link Building | | footd0 -
Is Penguin 2.1 an actual penalty?
By that, I mean that does Google just devalue spammy links, or does it devalue the links and penalize your site on top of it? Does it hit specific keywords, or does it have effects site wide? Does penguin run constantly, or only on specific days? If spammy links are removed, how long does it take to recover?
Link Building | | CsmBill0 -
How to rank for more then one keyword
As per on page optimization report i can only get A grade for 1 keyword. In one title i can add only 1 keyword, so how come i rank and do perfect on page optimization for more then one keyword.
Link Building | | Sajiali0 -
What are your favorite tactics for getting links to money-pages?
We've got content marketing and other great tactics for getting links to content pages, but what are your favorite tactics for getting links to your money pages (i.e. product pages, landing pages, devices pages, sales letters, etc.) For example: For certain sites (especially some ecommerce sites), one can get a few backlinks by doing giveaways, contests, or events Some sites can give their product to bloggers to review If you're selling an exciting product and/or a product that appeals to a passionate user base, such tactics can work great. There are some sites that such tactics won't work very well for, though. For example, if you sell a boring or highly specialized product that bloggers won't want to review or giveaway as a contest prize - such as valves used in a specific commercial application, or an expensive B2B product that you can't really giveaway. Creativity is of course important, but sometimes it can only take you so far. What are your favorite strategies for getting quality backlinks to your "money pages" especially for sites that don't fit into the "ecommerce site selling cool stuff" category?
Link Building | | AdamThompson0 -
Page Rank Sculpting
Just a thought. With the way pagerank works and passing link juice evenly across all your links. Would it make sense to structure your site so that each page passes your all your link juice from lets say your homepage to another page. Then that page would contain all the link juice from the homepage. Then do the same thing with the next pages. For instance Homepage - linkjuice 10 link1 - follow link2 rel=nofollow link3 rel=nofollow link4 rel=nofollow link5 rel=nofollow Link1 - linkjuice 10 link1 rel=nofollow link2 - follow link3 rel=nofollow link4 rel=nofollow link5 rel=nofollow Link2 - linkjuice 10 link1 rel=nofollow link2 rel-nofollow link3 - follow link4 rel=nofollow link5 rel=nofollow Link3 - linkjuice 10 link1 rel=nofollow link2 rel-nofollow link3 rel=nofollow link4 - follow link5 rel=nofollow Link4 - linkjuice 10 link1 rel=nofollow link2 rel-nofollow link3 rel=nofollow link4 rel=nofollow link5 - follow and so on. Theoretically would'nt this help pass a ton if not all of link juice to your main links? Sorry if this is a dumb question, it's late and sometimes my mind goes places 🙂
Link Building | | cbielich0 -
Finding pages with a high Page Authority
Hi, Whats the quickest way to find pages with a high authority using SEOMoz? Cheers Mik
Link Building | | increation0 -
On-Page Report Rel Canonical and keyword density and backlinks...
Hey guys, 1- In the On-Page Report the "Appropriate Use of Rel Canonical" is not checked and it says <dl> <dt>Canonical URL "http://www.mydomain.com/"</dt> <dt>We check to make sure that IF you use canonical URL tags, it points to the right page. If the canonical tag points to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank.</dt> <dt>the domain points to the right page... Im not understading why its checked off..??? could it be because the canonical url has the ".com/" instead of just ".com" ???</dt> <dt>2- it also shows that the Total Keyword Usage for this Page = 33 , is this good or bad? too little or too much?</dt> <dt>3- Also when building backlinks should I include the ".com/" or ".com" ??</dt> <dt>Thank you in advance! </dt> </dl>
Link Building | | onyx8080