1 page 2 keywords?
-
Hello folks,
I have a problem with optimizing a page for 2 different keywords. Here is the situation:
On-page: Both keywords in title; both words in body text (I didn't count them but approximately 3-4 times for 100 words in total)
Off-page: Exact anchor text from article directories, Synonym & Brand anchors from directories. My link building shcedule is as inconsistent as possible. I just keep around 50 links per week. I do social sharing, guest blogging with exact/synonym anchor text links and also I link to other pages across the whole site. I try to avoid site bar and footer links although I have some because it's partner links, I didn't buy them. I even asked web masters to put nofollow tag to those link after the drop because I was concerned that Penguin considers them bought links.
The result: 1st keyword is going quite well, it reached 5th postion but after that dropped to the second page, which more or less I can explain with various factors such as overal keyword competition, maybe penguin thought that some links are spammy.
The problem is that the second keyword is disaster. I found it in SERP after 1 month hard work on 17th page and now it is swinging between 14th and 17th page. Honestly, I am confused. Is it possible that link building with 2 keywords to the same page creates self canibalization of some kind?
Just to remind that the 2 keywords are quite different, i,e. there are not related as synonyms or similar. Do you guys have had similar problem?
Thanks in advance for your advice
-
Thanks Andrea, that is already done, I use lots of different anchors and lots of different pages to link to.
-
I thought the same, but actually this keyword is even more relevant to the domain than the 1st keyword.
Both keywords are relevant to the page and to the domain as a whole BUT the keywords are not so closely relevant to each other.
-
Thanks for the advice, the strange thing is that the better performing word is on the second place in title. Also I have noticed a competitor which ranks well for 2 similar (also competitive) keywords and has 0 times the first word in body text!!! Just both keywords in title. This competitor has 3 times (on average) more linking domains and links than my site and is on the second page, while I am struggling between 14th and 17th..
-
Hi both keywords are highly competitive. The 1st keyword is 60% and the second is 69% (the second keyword is the one I am having problems with).
There are pages above my page in SERP for my second keyword with significantly lower links profile.
-
I agree with everyone, and keep in mind that exact keyword anchor text can look spammy. So, aside from just the links, shake up the anchor text so it also doesn't look as spammy. http://searchenginewatch.com/article/2172839/Google-Penguin-Update-Impact-of-Anchor-Text-Diversity-Link-Relevancy
-
Is the second keyword less related to the overall theme of your site?
If your site is selling "chocolate mousse" and the second keyword is "anaphalctic shock" then I wouldn't be surprised if you were struggling to rank. That's an extreme example but you get the point?
-
There are some basics to look at. How are your Title tags? Google gives more relevance to your first keyword in your title tag. Example: Local Real Estate / Local Homes for sale . In this case google will give more weight to the local Real Estate keyword than the second.
That is why most SEO pro's will recommend to focus on one keyword per page. That does mean you would need two great pages and to link build for both. Hard work yes but in the long term will benefit you.
Otherwise you will need to make sure that one page is optimized for both keywords and your link building efforts focuses on both keywords.
- Google frowns on buying links so don't do it
- Google doesn't like spamming sites for links
- They also don't like link exchanges.
- Keywords above the fold are important also
Hope this helps
-
Have you take a look to "Keyword Difficulty" tool of SEOmoz?? Maybe these words are more difficult to rank. Can you give us more information??
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Has anyone seen a recent drop in Page Authority?
We have seen a sizeable drop in Page Authority for three of our key category pages over the last one week.The total number of linking root domains has increased for all the three pages. We have disavowed a few spammy links but we doubt that would cause a drop in page authority. The domain authority is unchanged.Is there any way we could figure out the cause of the drop? Has anyone else also noticed a drop in page authority for their pages? Hello,We have seen a sizeable drop in Page Authority for three of our key category pages over the last one week.The total number of linking root domains has increased for all the three pages. We have disavowed a few spammy links but we doubt that would cause a drop in page authority. The domain authority is unchanged.Is there any way we could figure out the cause of the drop? Has anyone else also noticed a drop in page authority for their pages?
Link Building | | vikassocialbeat0 -
Page Authority or Domain Auothority? Which one is more importan when having an external link pointing to your page?
Im about to make a deal with another site. We are going to exchange some links from some blog posts. In order to make a fair deal, I assessed some metrics for our posts. Basically, this site have better Domain Authority than my site (30 vs 25), but the page authority of their blog post in which they want to insert their links pointing to my site is 1 for each of them. On the other hand, the page authority of my blog posts they are interested in is 13. My dilema is about being resonable to set a good deal for both of us. So, my question is, which one matters the most when it comes to external links? page authority or domain authority? My intuition is that I’m in a better position than my counterpart. Thanks.
Link Building | | Autofact0 -
Title Tag Keyword Help
Hi I had a general question? How many Keywords should I be targeting per Title Tag? I usually use 1-2, and maybe a brand name. I just want to make sure i'm doing it right thanks. Peter
Link Building | | PeterRota0 -
Why Breadcrumbs don't work on my web page?
I tried 2 types of breadcrumbs plugins. Last - Yoast
Link Building | | NadiaFL
Breadcrumbs. But result is the same - they don't show up in the footer. I
followed direction and made settings - result is the same. Any ideas? Thank you! http://oasisoftheseasallureoftheseas.com/0 -
Are Links from an article site with a pr5 valuable when the article page itself has no PR
This article site has a PR5 my article with author bio here, has no PR http://goarticles.com/article/A-Guide-to-an-At-Home-Spray-on-Tan/6531453/ Is this type of link of any value ? Thank you in advance, Joe
Link Building | | jlane90 -
Ranking for pages within your website
Hello, I'm ranking well for my keywords on my main domain site www.f1plus.co.uk But how can I improve ranking and increase the amount of links to pages within my website such as <cite>www.f1plus.co.uk/microsoft-word-aberdeen/</cite> Any Suggestions? Thanks Jack
Link Building | | senreview0 -
Page with PR3 but no authority
Hello! I have been offered the possibility of having a link to my site included in this page, but I am a bit confused with it's metrics and I was wondering if you could help me cast some light on the matter. Why does it have Page and Domain authority 1? And why does it have page rank 3? Is it dodgy or should I go for it? Thank you! PS: It's not a paid link, it would be a partnership that would imply a link in this site.
Link Building | | inmonova0 -
Online Journal (Magazine) -- Past Issues pages
We're hoping to restructure the Past Issues pages for the online version of our twice-monthly medical journal. Right now the Current Issue page (sort of a truncated table of contents) gets replaced twice each month, when a new issue is available. The current location of for our past issues page is shown below: Home Page > News & Journals > Journals > American Family Physician > Past Issues Under Past Issues, there is a page for each year. 2011 - 2010 - 2009 - etc (back to 1998). Is there an advantage to putting all of the Past Issues on a single page? This would be 24 issues per year, which is just over 250 links on a single page and it would grow by 24 each year. I'll attach a couple of screen shots of ideas I'm considering. One is an expandable navigation using jQuery for each year, listing all Past Issues on a single page. The other is making the links to the 3 most recent issues available in the left nav across all Past Issues pages. Do you have other suggestions for how we might structure this? cydxG.png PDXT9.png
Link Building | | aafpitadmin0