Proportion of branded keywords vs targeted keywords in anchor text distribution
-
Hello,
I have a question about the proportion (in %) of branded keywords vs targeted keywords in the anchor text distribution of a website.
Suppose if I have a website with 3 targeted keywords and 2 branded keywords in the anchor text distribution that looks like this:
1 main targeted keyword 20%
2 targeted keyword 15 %
3 targeted keyword 15 %
4 branded keyword 10 %
5 branded keyword 5 %
6 more keywords 35%
The question is: What would be the best distribution in percentages to aim for the main and other keywords?
Should the branded keyword % increase and (main) targeted decrease? Or something else?
(I have "Opensite Explorer" and Cognitive SEO" as tools to measure.)
Thank you for your answers!
-
@ Adam, thank you for your advice!
-
I would certainly look at having more brand term anchors than commercial ones so I would start at greater than 50%.
-
Yes, I'm talking about commercial term anchors, and I think you answered my question.
Unfortunately my anchor text distribution looks more worse then this This is the anchor text distribution of my best competitor. (So I have some work to do.)
I understand that there is no magic number. But does someone have a "magic avarage"? Should it be more then 40%?
-
That looks like a very unnatural link profile to me. I assume you are talking about commercial term anchors when you mention 'targeted keywords'? If so then you would certainly need to build a much larger proportion of brand anchors for your links.
There is no magic number when talking about percentages of commercial to brand anchors. It varies between countries and industries. However, I can certainly say that only 15% brand anchors is way too low. To find the best ratio may take a bit of experimentation.
Adam.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are Keywordbasket.com & Keyword-suggest-tool.com. Competitors have Tons of these
My client is in the Custom Scale Model industry. They build Custom Aircraft Models, Custom Ship Models and more. Their competitor's Backlinks reports have a Ton of metrics coming from: http://www.keywordbasket.com and https://www.keyword-suggest-tool.com There is line after line of these entries in the backlink report. As much as 50 line entries. what exactly is happening here? Are they manually using these tools to generate search entries and caching this data in the form of Backlinks? Please explain. is this a Gray Hat Tactic?
Moz Pro | | chachakhota0 -
Can you save a keyword in its own group?
Hi everyone, I have been doing competitive research, but after researching several hundred keywords, I realized that they were all combined. This made it difficult and time consuming to do further research because they were all grouped together. Is there any way to create each group of keywords in their own separate group? I see that you can create campaigns, but that asks for a comparison of websites. As I do not have a website that I want to track or compare, I prefer not to do that. Thanks so muck for the help. Don
Moz Pro | | rcman1 -
Can I export data from Keyword Difficulty on several keywords?
I know that you can export data from the tool when only analyzing one keyword. But can you also export Keyword Difficulty Score when there are multiple keywords? For example, like this: http://pro.moz.com/tools/keyword-difficulty/results.html?utf8=%E2%9C%93&keywords=SEO%0D%0As%C3%B8gemaskineoptimering%0D%0A&engine_id=112&commit=Run+Report Looking forward to your answer! 🙂
Moz Pro | | JonathanL910 -
Competitor Adwords Keyword Analysis
Hi everyone, My company is exploring moving into a new industry, and I'm struggling a bit with where to start regarding adwords / keywords. I'm wondering if you have any recommendations regarding a tool for analyzing what others in the space are using for keywords in Adwords (preferably including some detail regarding CPC, volume, etc...). There appear to be several options (both free and paid). I'm just looking for what you'd consider a good product (whether paid or otherwise). Thanks in advance and greatly appreciate any insight you may have. Best, Jason
Moz Pro | | ba_seomoz1 -
Keyword analysis - error with difficulty %
Hello everyone! Edge of all, I like and I use very often the "Keyword analysis" tool . However, recently, I have some difficulty to rely on the difficulty % of the keywords I've added. As an example I entered as keywords for a french speaking client, words with a geographical reference. It gives me a percentage too high because I am almost convinced that it would probably not be difficult to work with. My question is: is there any known errors with keywords georeferenced French (google canada - english) and also what to trust when I want proof of the difficulty of a keyword in case of some errors may occur in the tool.
Moz Pro | | PTech-1885830 -
Seomoz keyword difficulty api
Is there a way to get this from an api or a better method than pasting 5 keywords at a time into the keyword difficulty tool to get these numbers?
Moz Pro | | insitegoogle0 -
Terminology -branded vs non-branded
I never say nor used these terms before joining SEO moz. can someone explain what this is and how it affects your analytics. SEOmoz actually has a way to select branded words and treats them differently. What is the point or benefit of this? How do you use this to help you with analytical deconstruction.
Moz Pro | | TheGrid0 -
What are followed vs non-followed links in Domain Analyis report?
I'm new to SEOMoz and wondering if some nice person can put this into plain English for me? 🙂 On the Competitive Domain Analysis report there are green follow / no-follow links and blue followed / non-followed linking root domains? what is the context of the green & blue circles? is there a better or worse visual representation that I should aim for - more dark green, more light green or about half & half. thanks in advance
Moz Pro | | seanuk0