Proportion of branded keywords vs targeted keywords in anchor text distribution
-
Hello,
I have a question about the proportion (in %) of branded keywords vs targeted keywords in the anchor text distribution of a website.
Suppose if I have a website with 3 targeted keywords and 2 branded keywords in the anchor text distribution that looks like this:
1 main targeted keyword 20%
2 targeted keyword 15 %
3 targeted keyword 15 %
4 branded keyword 10 %
5 branded keyword 5 %
6 more keywords 35%
The question is: What would be the best distribution in percentages to aim for the main and other keywords?
Should the branded keyword % increase and (main) targeted decrease? Or something else?
(I have "Opensite Explorer" and Cognitive SEO" as tools to measure.)
Thank you for your answers!
-
@ Adam, thank you for your advice!
-
I would certainly look at having more brand term anchors than commercial ones so I would start at greater than 50%.
-
Yes, I'm talking about commercial term anchors, and I think you answered my question.
Unfortunately my anchor text distribution looks more worse then this This is the anchor text distribution of my best competitor. (So I have some work to do.)
I understand that there is no magic number. But does someone have a "magic avarage"? Should it be more then 40%?
-
That looks like a very unnatural link profile to me. I assume you are talking about commercial term anchors when you mention 'targeted keywords'? If so then you would certainly need to build a much larger proportion of brand anchors for your links.
There is no magic number when talking about percentages of commercial to brand anchors. It varies between countries and industries. However, I can certainly say that only 15% brand anchors is way too low. To find the best ratio may take a bit of experimentation.
Adam.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why My Keyword Rank Had a Huge Drop?
Hi guys.. i really need your help.. I have a problem, why after i optimization my keyword with one article each day, after 1 week later my keyword rankings had a huge drop from page 1 down to page 5? (the data from moz.com rankings) How the best way to increase my keyword rank in Google? Is there any other way than to use article? Really appreciated for your help..
Moz Pro | | newbie_SEO0 -
Keyword Rankings
Hi there, Are you able to request keyword rankings for a particular day? This would help me with client reporting. If you have any additional information, I'd greatly appreciate it. Regards, Andrew
Moz Pro | | JuiceBoxOM0 -
Why can't I get the search volume data from Google in the Keyword difficulty tool?
Hi, For some reason I can't get the traffic data from Google. when I'm doing a keyword research via the Difficult tool then i need to check the keywords volume in Google Adwords and copy the words into MOZ's keyword tool to check feasibility. mZGRSbC.png?1
Moz Pro | | Indiatravelz0 -
MozScore. Why doesnt it let me Input all my keywords to get the Score? Why do i have to do it 5 at a time?
hey guys maybe someone can shed some light. why do i have to only input 5 words at a time in Keyword Analysis Tool rather then just inputing my Keyword list and getting the moz score for each one. ie: if i am initially just looking for the mozscore and nothing else? Any input?
Moz Pro | | BizDetox0 -
Difference in data between http://pro.seomoz.org/tools/keyword-difficulty and http://lsapi.seomoz.com/linkscape/url-metrics/
Hi, Has any once else experienced any difference in data between http://lsapi.seomoz.com/linkscape/url-metrics/ and http://pro.seomoz.org/tools/keyword-difficulty Please look at the attached image. For "http://www.webmd.com/diet/guide/choosing-weight-loss-program" and "http://www.freedieting.com/" page authority and domain authority match exactly. But for "http://www.fitnessmagazine.com/weight-loss/plans/" data does not match. The data from "http://lsapi.seomoz.com/linkscape/url-metrics/" was retrieved brely 60 seconds latter after data from "http://pro.seomoz.org/tools/keyword-difficulty". We used our custom app for retrieve data from "http://lsapi.seomoz.com/linkscape/url-metrics/". The columns were matched against the specs given in "http://apiwiki.seomoz.org/w/page/13991153/URL-Metrics-API". We are retrieving following columns 1)ut(Title) 2)ueid(External Links) 3)uid(Links) 4)umrp(mozRank) 5)upa(Page Authority) 6)pda(Domain Authority) Any help will be greatly appreciated. zvFif.jpg
Moz Pro | | claytons0 -
I am looking to create keyword reports filtered by labels
We have roughly 800 keywords and I have created labels for the different groups of keywords. What I would like to do is have weekly or monthly reports sent to me based on the labels associated with the individual keywords. Any ideas on how I can do this? Thanks David
Moz Pro | | DavidRFrank0 -
I need a tool/tools to extract keywords from say 50 sites in one niche and then check the rank tor those sites
This is for telemarketing of seo services I want to have some insight into an industry before I call them could this be done with the adwords keyword tool api and then exported to excel. It would also be nice to have data on backlinks say from seo moz opensite explorer.. Its just that the research you do before you even call a potential client is so time consuming and you can never really check to see how they are ranking for there main keywords manually. We are trying to automate as much of this initial research as possible... Any Idea's Thanks
Moz Pro | | duncan2740 -
Are the Ranking Changes on SEOmoz ranking reports weekly or life of the keyword?
I am referring to the area where it says ranking changes and where it has a green and a red arrow for improved and declined.
Moz Pro | | JGar-2203710