One keyword per page?
-
I have a health insurance lead gen domain.
One of the keywords I want to rank for are "student health insurance".
If I have a related keyword like "aetna student health insurance", is it better to include that keyword and backlinks with that anchor text to my "student health insurance" page or do a separate page for that keyword?
-
In a lot of cases I optimize the same page for several related keywords - like in your case.
The only thing I follow is to place a tier one keyword and tier two, three related keywords and know/ be sure which one is which so the plan is crisp and clear.
I usually optimize more for the main keyword and I use most of the on-page optimization for this particular keyword. I optimize tier two and three on the same page without cutting any modules from the main one (using some h2,h3 maybe and to be sure the page has a good % of the main keyword first and then the second and third tier ones.)
The anchor text for links that will point to this page will vary and I think that is a good thing - a natural thing and it will help overall including your link diversity.
It's better to have more anchor text with the links for your page and not only "student health insurance" as anchor text.
Overall is a natural thing to rank for more then one keyword especially for long tail variations.
However, that's just my opinion. I do that a lot in my optimization sessions and the results so far based on this strategy are good.
Hope it helps.
-
Generally, it's nice to have one page per keyword, as it's the best way in my opinion. However, you can easily target multiple terms on one page using link building and anchor text!
I would say another page never hurts, just write some outstanding content for it and you're good to go!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this link opportunity worth pursuing? (Gated page)
Hi, While looking for link opportunities for my client in the shoe business, I came across a page of a running club's website that hosts discounts for members of the running club. To actually view the content of the page you must be logged in. When not logged in all you can see is the sign-up page and a message asking you to log in. Would this link be at all useful in terms of SEO or would crawlers not be able to view the page content as well? Thanks!
Link Building | | RickyShockley0 -
External links to my non-indexed pages
If an external site links to one of my non-indexed pages, will that still pass link juice and help with my domain authority? Thanks!
Link Building | | mztobias0 -
Best way to get over the Hump (from page 2 to page 1)
Hello, I've recently been able to bring my site way up in the rankings for some very competitive keywords. I've done nothing spammy, and everything has been done with a lot of detail and a focus on only using the best techniques. My site is on page 2 for a lot of keywords. What would be your suggestions for getting over that hump and making it to page 1? I'm happy with my results (coming from pages 30-50 to page 2 over a couple of months) but I'm not satisfied and won't be until I can be on the top of page 1... Any suggestions are welcome... Thanks
Link Building | | Prime850 -
How many back links per day is too many?
I wanted to get the community thoughts on the specific question of: How many high quality directory submission back links per day is too many for a new website with zero back links ? or is there never too many when it comes to high domain authority back links ?
Link Building | | DerekDenholm0 -
Ranking for pages within your website
Hello, I'm ranking well for my keywords on my main domain site www.f1plus.co.uk But how can I improve ranking and increase the amount of links to pages within my website such as <cite>www.f1plus.co.uk/microsoft-word-aberdeen/</cite> Any Suggestions? Thanks Jack
Link Building | | senreview0 -
Should I 301 Redirect The index.html Page?
Hello, As an experiment I am trying to work with an SBI site but am noticing index.html is being forced on me as the homepage. As I understand it's good practice to 301 redirect the index.html page to the to the actual home page. Can someone please confirm that I am right in thinking this? Here is an example: http://www.anguilla-beaches.com/index.html
Link Building | | umtmedia
http://www.anguilla-beaches.com/ According to yahoo 773 links are pointing to the index.html page and 771 links are pointing to the / page. I'm sure Google knows that these are the same pages and does not consider them as duplicate but surely the index.html page should be redirected right? am I going mad here? Now if we look at this site: http://www.jugglenow.com the homepage has 198 links according to yahoo
http://www.jugglenow.com/index.html this page also has 198 links? now I am confused, are these 2 the same page? On this page: http://www.jugglenow.com/juggling-balls.html notice how there is no link to the actual homepage but there is a link to the index.html page. Am I missing something here because I can't figure it out, surely there should be just 1 homepage without a index.html page. Any help would be appreciated0 -
Maximum links per month?
Hi All, I am setting up a new website with a fresh domain on an existing server. I can foresee that linkbuilding is pretty easy in this sector and it wouldn't be that difficult to build as many as 200 links a month. What I wanted to ask was whether it is possible to put a figure on the maximum number of links I could build without incurring a spam related penalty? Could I for instance start with say 50 links / month and then in increase that by 25 links / month for the next couple of months to seetle for something around the 100 links/month mark? Thanks in advance
Link Building | | Mulith0 -
Site size affecting page rank?
I've noticed the sites that rank above me for certain phrases are much larger than I am. Here are the results of the 'site:' command for the top 6 results for a phrase I want to rank for (yes, I know that 'site' is not exact): 32,600 pages 8,760,000 pages (wikipedia) 684 pages 148 pages (domain name equal to search phrase) 1400 pages 120 pages (my site) Now, I appreciate that larger sites have more stuff to link to, and therefore have more juice flowing to them from external links. BUT, is it also true that they are generating lots of internal juice by having so many pages? I've looked at the PageRank algorithm and understand that the max page rank for a site (with no external links) is based on the number of pages of that site and how well linked they are). My question is: based on all the experts here, is number of pages in the site an important factor (assuming good on-page SEO), or does it really come down to number of external links (from relevant sites with appropriate anchor text, of course)? Can a small site with tons of external links rank above much larger sites? Has anyone beaten Wikipedia for a phrase they were targeting? How did you do it? Thanks!
Link Building | | scanlin0