One keyword per page?
-
I have a health insurance lead gen domain.
One of the keywords I want to rank for are "student health insurance".
If I have a related keyword like "aetna student health insurance", is it better to include that keyword and backlinks with that anchor text to my "student health insurance" page or do a separate page for that keyword?
-
In a lot of cases I optimize the same page for several related keywords - like in your case.
The only thing I follow is to place a tier one keyword and tier two, three related keywords and know/ be sure which one is which so the plan is crisp and clear.
I usually optimize more for the main keyword and I use most of the on-page optimization for this particular keyword. I optimize tier two and three on the same page without cutting any modules from the main one (using some h2,h3 maybe and to be sure the page has a good % of the main keyword first and then the second and third tier ones.)
The anchor text for links that will point to this page will vary and I think that is a good thing - a natural thing and it will help overall including your link diversity.
It's better to have more anchor text with the links for your page and not only "student health insurance" as anchor text.
Overall is a natural thing to rank for more then one keyword especially for long tail variations.
However, that's just my opinion. I do that a lot in my optimization sessions and the results so far based on this strategy are good.
Hope it helps.
-
Generally, it's nice to have one page per keyword, as it's the best way in my opinion. However, you can easily target multiple terms on one page using link building and anchor text!
I would say another page never hurts, just write some outstanding content for it and you're good to go!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving off page blog to on page blog
Hi, I was using free wordpress blog and i have around 18-20 content on the blog. Now, we've managed to have blog on our main website which has www.mysite.com/blog extension. We did this so we could create more links on the website/ I am a little unsure how to move the blog now. Should we copy & paste the blog articles from old blog to new one and remove them from old blog? I am just not quite sure how would it effect the links. If i keep the old articles on the old blog and create new articles for the new one, it'll take me a while before i get them written. Any recommendation appreciated. Thanks
Link Building | | Rubix0 -
Back Links Page
Hi Everyone, I have been trying to increase my companies presence on the web by creating back links of our site to other sites. I realize that our site sent actually allow for back links and was thinking about devoting a page to this. I few sites i have approached have asked for reciprocal links so i thought it mite be useful to have a space that allows for this. Doe anyone have any advice about allowing for back links on your website. Is there an optimum number that i should be mindful of if I'm going to add links to my site? Any advice would be much appreciated Thanks Pete
Link Building | | Hardley10 -
Page specific external followed links
Hi, I'm using Site Explorer to research my website but the stats don't have up! Page Specific - External Followed Links: 11
Link Building | | Hughescov
Sub Domain - External Followed Links: 40
Root Domain - External Followed Links: 40 Total links: 1,733
Total links on webmaster tools: 781 How does this add up? Why am I getting varied results.. And what is the difference between Page, Sub and Root when I only tested www.mysite.com? Any help would be great! Shaun0 -
1 page 2 keywords?
Hello folks, I have a problem with optimizing a page for 2 different keywords. Here is the situation: On-page: Both keywords in title; both words in body text (I didn't count them but approximately 3-4 times for 100 words in total) Off-page: Exact anchor text from article directories, Synonym & Brand anchors from directories. My link building shcedule is as inconsistent as possible. I just keep around 50 links per week. I do social sharing, guest blogging with exact/synonym anchor text links and also I link to other pages across the whole site. I try to avoid site bar and footer links although I have some because it's partner links, I didn't buy them. I even asked web masters to put nofollow tag to those link after the drop because I was concerned that Penguin considers them bought links. The result: 1st keyword is going quite well, it reached 5th postion but after that dropped to the second page, which more or less I can explain with various factors such as overal keyword competition, maybe penguin thought that some links are spammy. The problem is that the second keyword is disaster. I found it in SERP after 1 month hard work on 17th page and now it is swinging between 14th and 17th page. Honestly, I am confused. Is it possible that link building with 2 keywords to the same page creates self canibalization of some kind? Just to remind that the 2 keywords are quite different, i,e. there are not related as synonyms or similar. Do you guys have had similar problem? Thanks in advance for your advice
Link Building | | VasilTasev0 -
Why links coming from this page are never found? (opensiteexplorer)
There is a very strong authority and ranking website that has links on it to some of our competitors websites and other companies. I used opensiteexplorer to check if these links were showing up as backlinks on competitors site but I was unable to find them. This 'powerful' page of links has been around for quite a while so I don't think time has anything to do with it. SEOmoz toolbar itself gives the particular page good rank, trust, and authority. Using this website (not sure it has any use) http://rapid.searchmetrics.com/en/ it finds the outbound links and domains. I was unable to find any nofollow or noindex things anywhere on the site.. Just looking at the site and it's links I would think it an ideal backlink target for my company. However using opensiteexplorer I am lead to believe this backlink is never being found? Any thoughts? Cheers
Link Building | | Earthsaver0 -
Ranking strategy -which pages to rank?
Hi, I hope you can help. I am looking to rank for 10 keywords. My homepage has some authority. On what pages should I focus my optimisation on? Should I create a new page for each keyword and build links to these pages or try and optimise my home page for a number of keywords? If so how many keywords should you optimise for from your home page to get the most clout? Im a little confused about which strategy would be the most effective. Many thanks.
Link Building | | rpoon0 -
Should I 301 Redirect The index.html Page?
Hello, As an experiment I am trying to work with an SBI site but am noticing index.html is being forced on me as the homepage. As I understand it's good practice to 301 redirect the index.html page to the to the actual home page. Can someone please confirm that I am right in thinking this? Here is an example: http://www.anguilla-beaches.com/index.html
Link Building | | umtmedia
http://www.anguilla-beaches.com/ According to yahoo 773 links are pointing to the index.html page and 771 links are pointing to the / page. I'm sure Google knows that these are the same pages and does not consider them as duplicate but surely the index.html page should be redirected right? am I going mad here? Now if we look at this site: http://www.jugglenow.com the homepage has 198 links according to yahoo
http://www.jugglenow.com/index.html this page also has 198 links? now I am confused, are these 2 the same page? On this page: http://www.jugglenow.com/juggling-balls.html notice how there is no link to the actual homepage but there is a link to the index.html page. Am I missing something here because I can't figure it out, surely there should be just 1 homepage without a index.html page. Any help would be appreciated0 -
Online Journal (Magazine) -- Past Issues pages
We're hoping to restructure the Past Issues pages for the online version of our twice-monthly medical journal. Right now the Current Issue page (sort of a truncated table of contents) gets replaced twice each month, when a new issue is available. The current location of for our past issues page is shown below: Home Page > News & Journals > Journals > American Family Physician > Past Issues Under Past Issues, there is a page for each year. 2011 - 2010 - 2009 - etc (back to 1998). Is there an advantage to putting all of the Past Issues on a single page? This would be 24 issues per year, which is just over 250 links on a single page and it would grow by 24 each year. I'll attach a couple of screen shots of ideas I'm considering. One is an expandable navigation using jQuery for each year, listing all Past Issues on a single page. The other is making the links to the 3 most recent issues available in the left nav across all Past Issues pages. Do you have other suggestions for how we might structure this? cydxG.png PDXT9.png
Link Building | | aafpitadmin0