Raise your hand if you're doing SEO for manufacturers please.

[karlseidel]

When you're working for a manufacturer it's not exactly the same as working for a company that is flat-out informing people with content and links and revealing a lot of information (relatively speaking).

Please tell me what you do when you're working with a client that is not willing to reveal too much because competition = fear of the unknown (like if you take a chance and post something online that your competition may use against you).

I would appreciate less speculative and more informed answers from people who have actually done this kind of work - as opposed to those who think theoretically they may know the best way to go because they work for other types of businesses that are not as proprietary as manufacturing is.

Thank you.

[karlseidel]

Yes - we can talk about our equipment - but we don't want to reveal more than enough information to get a responder into our CRM where we can qualify the lead more thoroughly. The idea, generally, is to provide enough - but not too much information. We want to pull, not push.

[DeliaAssociates]

I'm just trying to understand and clarify a little bit (we do a lot with manufacturers, especially packaging).

What kinds of stuff are you worried about posting?  We do a lot regarding just sharing information - advantages of this metal over that metal during certain manufacturing processes; how one machine can greatly impact manufacturing; etc.  Can you do something like that to create content?

[karlseidel]

Industrial Conveyors

[MassivePrime]

Would help if you indicated which particular industry/product you are referring to. We provide internet marketing, not just SEO, to some big manufacturers in Holland and Italy and I can tell you now that the ball game is different when you're dealing with the medical electronics industry as opposed to glass or beer factories.