Product Vartiations
-
I was having a discussion with someone (who doesn't work in SEO) today and they asked the question why don't you have seperate pages for product sizes? I answered with the line "it would make the site huge" but I have been giving it some thought and I was wondering what others think.
The scenario is that you have a polo shirt in black, white and blue and in sizes small, medium and large which gives 9 variations (small black, medium black etc). Currently we have one page for each product with the variations available for selection.
Would keeping the current system and having links to a seperate pages be a good or bad thing? So in the above example we would have the main page and then links to each of the variation pages.
So what do you think - good or bad?
Steve
-
I tend to agree with both of you, it was one of those thoughts that jumps into your head and you can't shift.
-
Hi Steve,
I agree with Brent - ideally you want each product page to contain a good amount of helpful, unique content. This is the best way to gain all-important deep links to products. Having different pages for different sizes could be unnecessarily confusing for users.
-
Keep only 1 page both for UX and SEO. If you start to build different pages and the only differences are size or something, then you will start running into duplicate content issues.
The goal with any page, is to have it so unique and valuable, that people will want to link to it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Impact & Google Impact On Removing Product From Category Page for Ecommerce Site
Hello Experts, For my Ecommerce site previously I was showing products at category pages i.e. first all subcategories name after that list all products of all subcateogries. That also approx per category 500 products via load more feature. My query is now I am planning to show products only at Product Listing Page and not on Category pages so what will be SEO impact and how google will treat this? Thanks!
Intermediate & Advanced SEO | | Johny123450 -
Approach for discontinued categories and products
My web site previously offered several categories of an indoor type of product, which have since been permanently discontinued. We do still offer a full line of the outdoor type of these products. The usage is quite different (indoor vs. outdoor), and customers looking for the indoor variety are not likely to be immediately interested in the outdoor ones. But the pages for the discontinued categories and products have built up significant page authority and rank quite well even for more generic searches which are not indoor or outdoor specific. I am interested in opinions on what approach to take for the discontinued category pages and product pages. Currently, the discontinued pages are accessible by direct link, but have been removed from the site's navigation menus and on-site search. The pages include some messaging for visitors to inform that we no longer offer this type of product, with some links to active categories. We can remove these pages and serve a 404 error page. Or, we can redirect these pages to the outdoor product category (but all would have to be redirected to a single category, as the specific outdoor categories and products don't map logically to specific indoor ones). Or, we can keep as-is. I am interested in opinions on approach, either between these options above, or other alternatives.
Intermediate & Advanced SEO | | drewk0 -
Should I change my product infomation (PDF attatchments) into additional webpages with links ?
Hello All, On our eCommerce site some products have additional information which we currently show via a PDF link next to the product. I am thinking, is it more beneficial from an SEO point of view , If I was to put this additional pdf information to a webpage and have a link going from the product to this . From what I read, google cannot read contents of pdfs so if I was to have this as webpage via a link , then the product page would get more keywords and strength around it which would help improve it's seo etc. Just wondered if this is the best way forward or not ? thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
How to rank product pages?
Hi guys, Please advice me on something improving my product pages ranking. We are doing well for head terms, categories but not ranking for product pages. We have issues with product pages which I am think is hard to tackle. For instance we have duplicate products (different colors), duplicate content internally (colors) and from manufacturer websites. Product pages linked from sub-category i.e. Home > Category > Sub-Category (20 per page) using pagination for next 20 and so on. Product pages linked internally via widgets that says other Similar products, featured products etc. Another issue with our product pages is that we are using third party reviews platform and whenever users add reviews to product pages this platform creates an hyperlink to different anchors which is not relevant to product. Example - http://goo.gl/NUG652 Can somebody please give some advice on how to improve rankings for product pages. writing unique content for thousands of pages is not possible. Even our competitor not writing unique content.
Intermediate & Advanced SEO | | Webmaster_SEO0 -
Best practice for retiring old product pages
We’re a software company. Would someone be able to help me with a basic process for retiring old product pages and re-directing the SEO value to new pages. We are retiring some old products to focus on new products. The new software has much similar functionality to the old software, but has more features. How can we ensure that the new pages get the best start in life? Also, what is the best way of doing this for users? Our plan currently is to: Leave the old pages up initially with a message to the user that the old software has been retired. There will also be a message explaining that the user might be interested in one of our new products and a link to the new pages. When traffic to these pages reduces, then we will delete these pages and re-direct them to the homepage. Has anyone got any recommendations for how we could approach this differently? One idea that I’m considering is to immediately re-direct the old product pages to the new pages. I was wondering if we could then provide a message to the user explaining that the old product has been retired but that the new improved product is available. I’d also be interested in pointing the re-directs to the new product pages that are most relevant rather than the homepage, so that they get the value of the old links. I’ve found in the past that old retirement pages for products can outrank the new pages as until you 301 them then all the links and authority flow to these pages. Any help would be very much appreciated 🙂
Intermediate & Advanced SEO | | RG_SEO0 -
Product/service keyword in business title????
Is this Ok to add a keyword with business name in the google places (without having in the domain name)? While we create google listing for new business? Please view attached image. Source - http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide (13. Product/service keyword in business title) dS7FWJL.png
Intermediate & Advanced SEO | | Dan_Brown10 -
Should I optimise our products for Singlular and Plural?
I know this is an age old quesion, however i have read many posts that all have differing views. As a compnay we sell towels and bathrobes. All our products can be searched for in there singluar and plural, each getting in some cases unique traffic, however both would lead to somone looking to buy. So the question in my case, if i am optimising pages for towels, should I also optimse title tags, meta descriptions and so on for the singluar as well? The luxury with most of our keyword phrases is that they can be incorperated nicely into descriptions in both plural and singluar.
Intermediate & Advanced SEO | | Towelsrus0 -
Duplicate Content on Product Pages
I'm getting a lot of duplicate content errors on my ecommerce site www.outdoormegastore.co.uk mainly centered around product pages. The products are completely different in terms of the title, meta data, product descriptions and images (with alt tags)but SEOmoz is still identifying them as duplicates and we've noticed a significant drop in google ranking lately. Admittedly the product descriptions are a little bit thin but I don't understand why the pages would be viewed as duplicates and therefore can be ranked lower? The content is definitely unique too. As an example these three pages have been identified as being duplicates of each other. http://www.outdoormegastore.co.uk/regatta-landtrek-25l-rucksack.html http://www.outdoormegastore.co.uk/canyon-bryce-adult-cycling-helmet-9045.html http://www.outdoormegastore.co.uk/outwell-minnesota-6-carpet-for-green-07-08-tent.html
Intermediate & Advanced SEO | | gavinhoman0