Ideas needed for onsite SEO
-
Hi,
What sort of activity 'onsite' should I be doing to increase SEO?
I was thinking of a FAQ's section with 1 anchor text link in the body of the answer going back to my target page.
Will the increase in content along with the anchor text inside of it help increase SERP's?
I was also thinking maybe use the keyword tool to find search queries which revolve around questions with high search so for example 'How to change a tyre' answering this question in my FAQ's section and running PPC to it, then wrapping lots of sharing tools around it in the hope it generates some social signals.
Anyone got any hidden onsite gems they think might help?
Cheers
-
cheers
-
To keep things on topic I will respond in the other Q&A to that question.
-
Very useful and yeah I can see that.
One thing you got me looking at indirectly is your Author exposure in the SERP for google+.
I've asked a question here, which you might be able to answer - http://www.seomoz.org/q/smashing-magazine-seo-article-today-question-about-a-few-things-in-it
Either way thanks for the insight, makes things a little clearer.
-
What im looking for is ideas really on thing I can do after the basics which can help, like the idea I had.
There are an infinite number of ideas which can work. It's not only the idea but in the way it is implemented and supported that make the difference. That is why something which does not work at all on Site A may work amazingly well on site B.
As an example, someone reads "adding a blog to your site will help you rank better and receive more traffic". Accordingly, they add a blog to their site and a month later they see no benefits. The site owner then believes it was bad advice. Next, the site owner asks why he is not receiving the benefits from his blog and then he is informed he needs to add content to the blog. So he adds content in the form of 500 word blurbs about various topics and still does not receive a benefit. At this point he gives up.
Going back to your question "I was also thinking of capturing user feedback and adding this also to the website where relevant, but does this kind of activity help SERP's?" If you write high quality content on current topics which are relevant to users, then yes accepting any form of user feedback such as comments is exceptionally helpful.
I know it helps CRO so it's a good idea anyway but from a purely ranking factor does it have positive effects?
Absolutely! Go to Google.com and search for the following keyword without the quotes: "Ryan's response about removing spammy links for a client". If you notice the first result is a link to a blog article I wrote. The keyword text is not found anywhere in the article. It comes from the first comment Keri made. This example is just a fast one I grabbed but hopefully you get the idea. Your users may offer helpful comments which can generate new traffic that you otherwise would not rank for. Additionally, the comments can further support your article. Both have ranking and traffic benefits.
-
Thanks Ryan, always a good response.
All the things you mentioned I do as the basics, alt tags, canonical domain, w3 validate, css sprites, trying to keep load time to a minimum etc.
What im looking for is ideas really on thing I can do after the basics which can help, like the idea I had.
I was also thinking of capturing user feedback and adding this also to the website where relevant, but does this kind of activity help SERP's, I know it helps CRO so it's a good idea anyway but from a purely ranking factor does it have positive effects?
One thing you did mention which interests me is site architecture, a lot of positive stuff on silo structures and the impact on SERP's but I have never done it so I just don't know.
Any feedback on your experiences with Silos? Doesn't look to user friendly in my opinion.
Cheers
-
In my opinion the first and most impactful change a site owner can make to improve SEO is to fully examine their website architecture. There are a lot of poorly developed sites out there. Try to incorporate all HTML and SEO best practices in your website. A few examples:
-
Do users log in to your site for any reason such as make a purchase or leave comments? Embrace social logins. A service such as Janrain is fantastic! It allows users to register and log in with a simple click of their mouse rather then the clumsy process of choosing a user name, password, entering e-mail, etc.
-
Automate internal linking in a similar manner to Wikipedia
-
Review the code of your site. Use http://validator.w3.org/. A site does not necessarily have to be perfect, but if you do have errors in your code, there should be very few and an experienced developer should be thoroughly aware of each one and be able to state with confidence the error will not impact web crawlers, nor your site's presentation in various browsers or devices
-
make sure all your images use ALT tags and are named appropriately
There are literally dozens if not hundreds of other suggestions along these lines, but the above should get you started.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need Help with Link Building Outreach Program
Hello Follks, We are a B2B company, and we are planning for a link building outreach program with Tier-2 and Tier-3 tech publication sites. Are there any SEO agencies who can help us only with the Link Building service? Please let me know. I can provide more details once we catch up. Thanks!
Link Building | | Rajesh.Nair0 -
How relevant are citations to SEO?
'How much do citations help your seo in view of the direction that google seems to be headed where content is king? Should the citations not be relevant to your site?'.
Link Building | | arthureray0 -
SEO Value Of Non-Indexed Links
I have a link built to a site, but it's not showing up in Open Site Explorer and doesn't appear to be indexed currently by Google. Does anyone know of any research done on SEO value if any on non-indexed links? Thanks
Link Building | | EmarketedTeam0 -
SEO Fightback
I just got a spam email company (SEO FIghtback) that claims they can create backlinks through trusted Wordpress networks that cannot ever be rejected by google. I believe it to be just another linking company wanting to suck $97 bucks a month out of me, I thought I would ask the experts on this site. The video was cool....for about 30 second......but that is all I could handle. It ultimately became one of the most irritating commericals ever and truly grated on my last nerve. Thanks
Link Building | | thompsoncpa0 -
Shopping comparison sites for ecommerce Seo
Does anyone use shopping comparison sites to drive traffic to an ecommerce site? If so does that improve your organic ranking or result in the first page being dominated by comparison sites?
Link Building | | DavidLenehan0 -
Facebook Notes for SEO Purposes ?
I just two minutes ago learned what a Facebook note is. I discovered this while doing a search of one of my keywords and i noticed one of the results was a Facebook note talking about the keyword with links in it to a competitors Amazon page. Is anyone here familiar with using Facebook Notes as an SEO tool? It obviously works if they are appearing in my search results. Does anyone know basic guidelines in terms of how many links, anchor text, etc... ? Thanks a lot...
Link Building | | Prime851 -
Ideas for structuring contest to get links?
Hi Mozzers, So I'm getting all set to run a contest. The prizes are great and I've developed a good way to promote it via paid and natural venues. I'm just not sure how to structure the actual contest so the end result is more links than mentions. One idea I had was to make this a story telling contest where the contestant blogs about a good/bad experience within the niche industry and adds a link back to us to enter. Does this seem like to much effort for the user? Prices are worth about $250 each, and I plan to have 3 winners. Any ideas on how to better gear this towards link building is appreciated. Thanks!
Link Building | | ErikDster0 -
Is buying blog reviews a good idea?
Hi there, I was wondering if it's worth investing on buying blog reviews for me site, by using sites like buyblogreviews.com? I've been making sure the blog sites are relevant and has good rankings, and not too many outgoing links. I also make sure they write about something interesting related to my site, that should get people's attention and gain more traffic. Any thoughts? Thanks.
Link Building | | eugenecomputergeeks0