Ideas needed for onsite SEO
-
Hi,
What sort of activity 'onsite' should I be doing to increase SEO?
I was thinking of a FAQ's section with 1 anchor text link in the body of the answer going back to my target page.
Will the increase in content along with the anchor text inside of it help increase SERP's?
I was also thinking maybe use the keyword tool to find search queries which revolve around questions with high search so for example 'How to change a tyre' answering this question in my FAQ's section and running PPC to it, then wrapping lots of sharing tools around it in the hope it generates some social signals.
Anyone got any hidden onsite gems they think might help?
Cheers
-
cheers
-
To keep things on topic I will respond in the other Q&A to that question.
-
Very useful and yeah I can see that.
One thing you got me looking at indirectly is your Author exposure in the SERP for google+.
I've asked a question here, which you might be able to answer - http://www.seomoz.org/q/smashing-magazine-seo-article-today-question-about-a-few-things-in-it
Either way thanks for the insight, makes things a little clearer.
-
What im looking for is ideas really on thing I can do after the basics which can help, like the idea I had.
There are an infinite number of ideas which can work. It's not only the idea but in the way it is implemented and supported that make the difference. That is why something which does not work at all on Site A may work amazingly well on site B.
As an example, someone reads "adding a blog to your site will help you rank better and receive more traffic". Accordingly, they add a blog to their site and a month later they see no benefits. The site owner then believes it was bad advice. Next, the site owner asks why he is not receiving the benefits from his blog and then he is informed he needs to add content to the blog. So he adds content in the form of 500 word blurbs about various topics and still does not receive a benefit. At this point he gives up.
Going back to your question "I was also thinking of capturing user feedback and adding this also to the website where relevant, but does this kind of activity help SERP's?" If you write high quality content on current topics which are relevant to users, then yes accepting any form of user feedback such as comments is exceptionally helpful.
I know it helps CRO so it's a good idea anyway but from a purely ranking factor does it have positive effects?
Absolutely! Go to Google.com and search for the following keyword without the quotes: "Ryan's response about removing spammy links for a client". If you notice the first result is a link to a blog article I wrote. The keyword text is not found anywhere in the article. It comes from the first comment Keri made. This example is just a fast one I grabbed but hopefully you get the idea. Your users may offer helpful comments which can generate new traffic that you otherwise would not rank for. Additionally, the comments can further support your article. Both have ranking and traffic benefits.
-
Thanks Ryan, always a good response.
All the things you mentioned I do as the basics, alt tags, canonical domain, w3 validate, css sprites, trying to keep load time to a minimum etc.
What im looking for is ideas really on thing I can do after the basics which can help, like the idea I had.
I was also thinking of capturing user feedback and adding this also to the website where relevant, but does this kind of activity help SERP's, I know it helps CRO so it's a good idea anyway but from a purely ranking factor does it have positive effects?
One thing you did mention which interests me is site architecture, a lot of positive stuff on silo structures and the impact on SERP's but I have never done it so I just don't know.
Any feedback on your experiences with Silos? Doesn't look to user friendly in my opinion.
Cheers
-
In my opinion the first and most impactful change a site owner can make to improve SEO is to fully examine their website architecture. There are a lot of poorly developed sites out there. Try to incorporate all HTML and SEO best practices in your website. A few examples:
-
Do users log in to your site for any reason such as make a purchase or leave comments? Embrace social logins. A service such as Janrain is fantastic! It allows users to register and log in with a simple click of their mouse rather then the clumsy process of choosing a user name, password, entering e-mail, etc.
-
Automate internal linking in a similar manner to Wikipedia
-
Review the code of your site. Use http://validator.w3.org/. A site does not necessarily have to be perfect, but if you do have errors in your code, there should be very few and an experienced developer should be thoroughly aware of each one and be able to state with confidence the error will not impact web crawlers, nor your site's presentation in various browsers or devices
-
make sure all your images use ALT tags and are named appropriately
There are literally dozens if not hundreds of other suggestions along these lines, but the above should get you started.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does adding relevant keywords to social postings help with SEO?
I was doing some research on social postings and SEO and couldn't really find the answer to my question. Would adding in SEO keywords help with my site's relevancy or would it just help boost my site because of backlinking? For example if I were to add a new Facebook post "Check out these great new blue widgets " help more than "Check out these new products "? Thanks!
Link Building | | EmazingKatie0 -
Is it Good For seo?
After Create i backlink use google add url tool to index the backlink url in google . is this method is good for seo
Link Building | | watchwrestling0 -
SEO companies, Backlinks and Trade Secrets
I have spent so much time investigating what it takes to move my domain up the ladder. I have so far determined good quality optimized website and I am almost done with that. MOZ Rules! If I look at Open Site Explorer at my competitors it gives me some of their backlinks... Some people say backlinks are not as important anymore. But If I am in a Vacation Rental business and I can get other websites/blogs with high PA to post some good content that I write to link back to my website this should raise my SEO? Correct. I am fortunate that online media assets always seem to have articles such as "The best destinations this Fall", "Getting away for a long weekend", etc...... In the past I have been contacted by writers/bloggers that wanted to trade free stays at my homes for an article.... back then I had no idea what a PA was, but now I can at least point MOZ at their website to see if it is worth it. I was also thinking about hiring somebody to do this.....My question is two part... Am I on the right track about building good quality backlinks from high PA with truly good content. I have been writing articles now for 30 days along with this other stuff and have probably 10 unique pieces plus another 20 in our recent blog... When SEO companies call me weekly they all say "we can get you to the top 3 placements in 60 days or other say 3 to 5 months or others say 6 to 7 months." Being a business person I ask, "How do you do it? and what tools do you use?" I never get a straight answer, because they say it is trade secrets..... or they say they use internal tools.... This kills me! I do not want to do this myself, be an SEO company I just want to know the process a vendor will use to raise my SEO. If they were to say I have contacts at these 5 major websites and I am going to get your content listed on these websites... I would say great. 4 years ago I paid a company monthly for a year who moved my domain name from 70 to 35 but that happened in the first 3 months and then nothing. And he would never tell me what they were doing... plus now I realize my site optimization was crap. Out of 10 keyword phrases, the highest I got right now is 32 and a new guy on the block is less than 10 and has less content and backlinks... I wonder once my site optimization is done will that really really help me. Is it too much for a SEO to tell me specifics! I have purchased MOZ, Authority Labs, Buzz Stream, SEO tracker, I am committed to this... I have 15,000 facebook page likes and 80 you tube videos, pinterest and twitter too... M
Link Building | | nickcargill0 -
My site keep loosing its serp? Need advice
Hello, my site keep losing the serp with the keyword "love messages" for the site www.secretlovemessages.com From May first week, the rank dropped from 3rd to 5th, then 5th to 9th and so on. Now the rank is 25th !!!! Mainly after penguin 2.0 update. Can any SEO expert give me a audit and advice on why thats happening to my site and how i can recover the serp again?
Link Building | | rimon_dxnx0 -
SEO Value Of Non-Indexed Links
I have a link built to a site, but it's not showing up in Open Site Explorer and doesn't appear to be indexed currently by Google. Does anyone know of any research done on SEO value if any on non-indexed links? Thanks
Link Building | | EmarketedTeam0 -
One page website SEO
Can a one page website rank well with the right SEO? I am building a new site so it is best to put the content related to two or three related items on one page or create seperate pages? Surely by creating just one page I can put all my link building efforts into improving the authority of that page as opposed to spreading my time over 3?
Link Building | | SamCUK0 -
Is guest posting still a good idea?
Lately the changes in Google all revolve around reducing the power of "self made links". We've seen blog networks devalued and low quality directories devalued. We've also seen people penalized for unnatural patterns of anchor text. With all of this in mind, I'm wondering how much time I should be putting in to guest posting. It seems to me like the safest focus should be on creating great content and then promoting that content. But it's so much easier to spend a few minutes writing an article for someone else and getting an anchor texted link back to mine. To most, guest posting is still considered white hat. But really, when you look at it, you are providing a webmaster content in return for a link back to your site. But it is definitely not a natural vote for your website. It is really just a self made link. If I were Google, I think it would be quite easy to find ways to determine what is a guest post that was created simply to get a link back to a site. And then I would devalue the links from those posts. What do you think? Do you still do much guest posting?
Link Building | | MarieHaynes1 -
Using Social Bookmarking for SEO: How
Hi guys, how do you guys really use social bookmarking for seo? in terms of lets say really trying to optimize the domain in general for authority, etc, do you submit blog post to diff social bookmarks, etc? Whats the best strategy you've used?
Link Building | | PaulDylan0