Tried to find correlation between SEOMOZ statistic and google ranking.
-
I've made Google US search and than tried to compare SEOMOZ data for first few result. I've used Open Site Explorer and On-Page Report Card. On attached picture you can find this statistic. Pages are sorted in order as they appear in Google search.
For me is big question why position 2 and 4 is so hight and 6 is only 6. And what position 6 should do to go up.
Thank you.
-
One more question, Is this more question of on-page optimization, or amount and quality of link still can change rank position?
Thanks.
-
Thanks.
Actually, I've just checked Google search again and site#3 disappear from top20 for the same key word.
I've tried to compare pages #1 and #6 by content, for me they have the same level of content - just category page from eCommerce site.
Any way thanks a lot. We will try to dig deeper.
-
Hi William,
I've put some thoughts on the on-page issues below, however I should say that I don't think you're going to find the answer to your question by lining up metrics.
If it was that simple, we call all reverse-engineer Google's algorithym and retire to the Bahalmas
Looking at metrics is a good starting point, however to really see why a search result is sorted in a particular order, you've got to look a little deeper and delve into the content.
Thanks
David
-
Sorry, I've not actively answered the question;
In theory, site 6 needs to become more relevant to the keyword. So start by looking at the usual on page factors (page title, H1 tags, alt image descriptions), and then move on to the page content itself. Ask yourself a few questions:
- What is the user looking for when they use the keyword, does my site provide the best answer?
- Can the content on the page be considered the definitive answer/guide/resource for that query?
- Would the grammar, style and format pass professional Editorial standards?
When site 6 could (honestly) answer yes to these three questions, they would see their ranking for this term improved.
Cheers
-
Thanks
At the and of my picture there are statistics from On-Page Report Card
http://pro.seomoz.org/tools/on-page-keyword-optimization
For the same keyword that was used for search.
2 and 4 do not look perfect there too.
Can we discuss this part?
-
Hi William,
The issue here is that these metrics only take into account a sites authority, they do not look at how relevent the page is to the users query.
So for example; if the user searches 'where is the best place to eat in Seattle?', the results in 2 and 4 might not be particularly powerful domains, but they may have pages containing great articles on the best restaurants in Seattle. On the other hand, site 6 might be a page on a powerful and well known domain, however the page may only have a loose reference to dining in Seattle.
Google wants to answer the users query in the best way possible, and sometimes the best answers come from pages and sites that haven't been around long or haven't done any active link building.
Building up trust and authority through links is only half of the battle, if your page isn't relevant for the search query it will struggle to break the top spots.
Thanks,
DAvid
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Rankings Report Accuracy
How many of you routinely have inaccurate data in your Moz Pro keyword rankings reports? I just checked 5 of our terms that came in this morning - yes, it's a not logged in, non-personalized, incognito, cleared cache search - and none of them actually ranked where Moz said they ranked. One was listed in the top 5 and wasn't even on the first page. One was listed at position 3 but was actually at position 8, a big difference when it comes to CTR. And the report will have stuff like our brand name not ranked at all one week, then jumping by 45+ positions the next week, then gone the next week. And it doesn't fluctuate like that. I get that the reports are general to what most people see, but should such big disparities be expected?
Moz Pro | | Kingof50 -
SEOMoz Question
Hi, I have taken over SEO on a real estate site with an internal blog. Unfortunately there are loads of duplicated pages and titles in the blog. It was suggested that all should be rel=canonical so not to show up. In my last crawl here though they still do. So question is if SEOMoz crawls and sees them is Google also seeing them? Also would it be best to move the blog off site so this does not cause anymore damage and just link to it from the main site? Thanks for your comments
Moz Pro | | AkilarOffice0 -
404 errors, but not showing in Google analytics
In my SEOmoz errors there are over a dozen 404 errors listed. However, they are not showing up in Google analytics. How can I find the referring url for the ones showing up here?
Moz Pro | | sakeith0 -
Geo / Location-Based Local or City Level Rank Tracking in SEOmoz
Is location-based rank tracking going to be a feature in SEOmoz any time soon? I've seen in a few other company's tools that I can select a city in which to center the search around, for example... if I track the keyword "pizza" and set it to check rankings for "Seattle", it would give me different results than I've I selected "Milwaukee". The reason for the variation in results is due to maps listings in the results sometimes. So, my question is, will location-based rank tracking be coming to SEOmoz soon? Scott
Moz Pro | | OrionGroup0 -
Rankings Feature Changes
Hi guys, Is there a way that the Rankings tool within the campaigns could show a monthly comparison rather than weekly? Possibly a drop down just to choose weekly or monthly. At the moment, when someone outside of the team involved looks at the results, it looks as though the website is in a downward sprial, where as we could be lower than ever, just with one bad week. Thanks for your help! 🙂
Moz Pro | | RPIDigital0 -
SEOMoz Crawling Only 1 Page
I entered a new site into my dashboard 2 days ago - everything looked kosher, there were a few hundred pages crawled and a whole bunch of errors. I came back this morning to start work on the site and SEOMoz has crawled the site again, this time returning only 1 page and 0 errors. I haven't even logged in to the site since the first crawl, so I couldn't have broken anything. Has anyone seen this before?
Moz Pro | | Junction0 -
Rank Tracker via API
Hello SEOMoz, The functionality of the Rank Tracker Tool is excellent - I was wondering if it might be coming to the API so we can do some deeper analysis? Thanks!
Moz Pro | | igzebedze0 -
Ranking are not updating for my keywords
i have almost three week now and some of my keywords still not showing any ranking under ranking tab instead they are showing the day next crawl is due. Any suggestions Thanks
Moz Pro | | TahirLiaqat0