Pr web help
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I am interested doing a press release with PRweb but for the price I wanted to know if there is a way to see if your press release has been picked up by other news sources. is there a way to track people that pick up your release and provide a backlink?
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Robert, thank you for your reply.
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We send out a bunch per month thru prweb we pay something like $200 each and we have in house writers that do the writing for us.
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Great Fence,
I am going to remain calm here and simply say, No.
I have looked at them and I just cannot wrap my head around the massive outpouring or the content issues. Too many of both PRWeb and PRNewswire releases are amateurish and that cannot be ameliorated by the fact they can run it out on AP or have a list of 6,000,000,000 places they send it to.
Think about this: look at the releases of others and you will see what bad is. If you are going to do this, make sure you write something that is more than your company name and a retweet of someone's retweet of retweet about some event.
We have our own copywriters, train them weekly, keep them abreast, watch as their quality content is stolen by also rans...think news services, people that Huff, etc. The issue today is not simply creating content with your company name attached to it to get links, it is about creating quality content that no one else created and that someone wants.
These companies make a lot of money on people who are looking for an easy way out. There isn't one. Sorry,
Hope it helps,
Also, I would suggest you go to AP and see what you can do with them. As an AP member, you can use their content and they can use yours and the prices are less. You won't necessarily have the outlet but there are ways.
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I just received a quote from PRWEB. Over $7K for 1 - 2 press releases per month for a 12 month period including their VOCUS consulting services which assists you in writing each release (4 hours/month).
Does that sound like a good investment for SEO and Link Building?
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Yes, no question. It's the major leagues compared to minors as far as the quality and reach. However, I'll qualify that with this: I don't believe in sending out releases just to get links; I think there has to be news value (as these releases are actually sent to media outlets and they don't like their time wasted) so I'd rather pay the premium for better reach and reporting. BusinessWire also has great options. The rest out there I've never had the same kind of impact with.
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so are you saying you've had better results with prnewswire than prweb?
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Part of PR Web's price point includes (in my experience) how much detailed reporting you get. They should give you something; I will say that even though the initial cost is more, the best analytics I have gotten came from PR Newswire. And I also go a way broader scope of coverage that most can't match. However cost always plays a factor in these decisions.
They should share with you a sample of what reporting you'll get so you can see how comprehensive it is.
Keep in mind that there's a difference in being picked up and just getting a list of websites the release appears on. That's all part of their agreement with news outlets; getting your release re-posted on dozens of sites doesn't have the same "oomph" as a real news outlet opting to run it (you can usually tell the different because it's not a verbatim rehash of what's exactly in your release but rather a more edited version of the content). So, part of it also depends on what you want: a bunch of links or Web postings or real news coverage. Those have two very different intents.
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Yes they show all sites you send out to and which pick it up with links.
If you do alot you can get it cheaper going thru vocus the parent company.
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ask PRweb if they provide a report, i think PRnewswire does.
you can easily see sites that pick up your release in Google though by searching for the exact title in quotes
since it is unique to the web you'll only get results that match your unique title
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