Pr web help
-
I am interested doing a press release with PRweb but for the price I wanted to know if there is a way to see if your press release has been picked up by other news sources. is there a way to track people that pick up your release and provide a backlink?
-
Robert, thank you for your reply.
-
We send out a bunch per month thru prweb we pay something like $200 each and we have in house writers that do the writing for us.
-
Great Fence,
I am going to remain calm here and simply say, No.
I have looked at them and I just cannot wrap my head around the massive outpouring or the content issues. Too many of both PRWeb and PRNewswire releases are amateurish and that cannot be ameliorated by the fact they can run it out on AP or have a list of 6,000,000,000 places they send it to.
Think about this: look at the releases of others and you will see what bad is. If you are going to do this, make sure you write something that is more than your company name and a retweet of someone's retweet of retweet about some event.
We have our own copywriters, train them weekly, keep them abreast, watch as their quality content is stolen by also rans...think news services, people that Huff, etc. The issue today is not simply creating content with your company name attached to it to get links, it is about creating quality content that no one else created and that someone wants.
These companies make a lot of money on people who are looking for an easy way out. There isn't one. Sorry,
Hope it helps,
Also, I would suggest you go to AP and see what you can do with them. As an AP member, you can use their content and they can use yours and the prices are less. You won't necessarily have the outlet but there are ways.
-
I just received a quote from PRWEB. Over $7K for 1 - 2 press releases per month for a 12 month period including their VOCUS consulting services which assists you in writing each release (4 hours/month).
Does that sound like a good investment for SEO and Link Building?
-
Yes, no question. It's the major leagues compared to minors as far as the quality and reach. However, I'll qualify that with this: I don't believe in sending out releases just to get links; I think there has to be news value (as these releases are actually sent to media outlets and they don't like their time wasted) so I'd rather pay the premium for better reach and reporting. BusinessWire also has great options. The rest out there I've never had the same kind of impact with.
-
so are you saying you've had better results with prnewswire than prweb?
-
Part of PR Web's price point includes (in my experience) how much detailed reporting you get. They should give you something; I will say that even though the initial cost is more, the best analytics I have gotten came from PR Newswire. And I also go a way broader scope of coverage that most can't match. However cost always plays a factor in these decisions.
They should share with you a sample of what reporting you'll get so you can see how comprehensive it is.
Keep in mind that there's a difference in being picked up and just getting a list of websites the release appears on. That's all part of their agreement with news outlets; getting your release re-posted on dozens of sites doesn't have the same "oomph" as a real news outlet opting to run it (you can usually tell the different because it's not a verbatim rehash of what's exactly in your release but rather a more edited version of the content). So, part of it also depends on what you want: a bunch of links or Web postings or real news coverage. Those have two very different intents.
-
Yes they show all sites you send out to and which pick it up with links.
If you do alot you can get it cheaper going thru vocus the parent company.
-
ask PRweb if they provide a report, i think PRnewswire does.
you can easily see sites that pick up your release in Google though by searching for the exact title in quotes
since it is unique to the web you'll only get results that match your unique title
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to determine a web site is a high quality guest blogging web site?
Hi, I would like to do guest blogging on the quality web sites, the problem is how can I decide they are good quality web sites? for example: 1)ehow.com squidoo.com wikihow.com goarticles.com/ 5)articlesnatch.com all of the above are PR 4 or higher. Thanks Derek
Link Building | | derekz1010 -
Title Tag Keyword Help
Hi I had a general question? How many Keywords should I be targeting per Title Tag? I usually use 1-2, and maybe a brand name. I just want to make sure i'm doing it right thanks. Peter
Link Building | | PeterRota0 -
Paying to be listed on link directories... a little help?
So, I was perusing SEOMoz's suggested link directory list and noticed some sites there require paid links. I have a couple questions regarding this: Is paying for directory listings a good idea? I'm not crazy enough to buy a bunch of links; I want to create a sustainable SEO strategy. But I do know that most everyone does at least a little paid linking. Is there a budget or percentage of ones total links you would recommend for this? Is it REALLY ok to do this at all? Also, assuming I have about $200-$500/month I could spend purchasing links, what sites are best to get links for first? Just a bit of background: we're starting a content marketing strategy for our business and are spending about $2,000 per month "buying" content (design, data, writing, etc.) so purchasing links is definitely NOT our strategy and never will be. Thanks!
Link Building | | Kibin1 -
Will placing links in articles on my site help my rankings?
I have a few page rank 2 articles on my site. Will placing links to other pages on my site with appropriate anchor text in the body of these articles help the other pages to rank higher for the anchor text i place in these links in the articles? Thanks in advance! Ron
Link Building | | Ron100 -
I'm hiring a link building company - need help choosing
I asked this question before and got mixed feedback. Companies vs. Freelancers. Well I have a couple questions here. At a certain point it is definitely worth going in house, but what about the knowledge that we could gain from working with a big agency? Does that really add any value? Can I hire a freelancer and trust him as much as a big agency? or vice versa? Can I hire an agency and trust them as much as a freelancer? I have also been advised to make sure they offer competitive / site analysis as a first step, AND inform you of exactly how many links they plan to build per month, how much time they will dedicate to you and your account, expect turn around times, and light strategy details that they would likely use. Thanks for any help! TA
Link Building | | TylerAbernethy0 -
Are my affiliates helping or harming me?
I have a very strong affiliate network. Currently all my affiliate links go to a subdomain with a 301 redirect to my site. I have somewhat of a linking profile besides affiliates, but it is not as strong as the affiliate site. Are my affiliates enhancing my linking profile and helping me? Or Does it look to Google like I am benefiting from "paid links" and they would prefer I add NOFOLLOW or a 302 to my affiliate links? Thanks for your help!
Link Building | | theLotter0 -
Will a link from a competitor help me to out rank them?
Greetings mozers, One of my competitors and I both rank on the first page for our main keyword. They have 37k+ links, me only like 300 or so. My company actually has a business location though. This other site is just a listing of locations and they build sites for most of my competitors. If I were able to get listed on their site, would that make me a stronger competitior with them? And we would probably only get a brand term link from them but not a main keyword anchor text. Will it be as effective to get the link from them if it's only for my brand name? Thanks, Cy
Link Building | | Nola5040 -
Linkbuilding help discussion
I've seen a couple of questions about outsourcing linkbuilding. The general tone is that it is a very dangerous practice to select any service or to hire someone without a very thorough vetting of their past projects. This makes sense to me. But my businesses don't have the resources to hire an employee or an established seo firm. I am developing a sound linkbuilding practice from what I learn here at seomoz. The trouble is I just don't have the time to do it to the scale necessary. I can afford to hire an assistant/contractor for $15/hr or less. Would it be a good idea to hire someone from elance or odesk and work very closely with them to make sure they build quality links? Do you think this is better than hiring someone who says they can get me to google #1 for a specific keyword for $100 or so? Does seomoz or anyone else have any recommendations on where to go to find quality help? Thanks
Link Building | | JesseCWalker0