E-commerce Categories
-
Hello fellow SEOmozers!
I'm rebuilding out e-commerce site and have a question about categories. We sell branded servers, workstations, storage and related parts/upgrades. I know that nesting categories too deep is not recommended (and slows down the shopping cart), however if were to create more main categories then I'm affraid of keyword stuffing or spamming, do you think this would be ok or what would you recommend I do in my situation?
<colgroup><col width="131"></colgroup>
| Dell Rack Servers |
| Dell Tower Servers |
| Dell Blade Servers |
| Dell Storage |
| HP Rack Servers |
| HP Tower Servers |
| HP Blade Servers |
| HP Storage |
| IBM Rack Servers |
| IBM Tower Servers |
| IBM Blade Servers |
| IBM Storage |
| Dell Workstations |
| HP Workstations |
| IBM Workstations |
| Dell Hard Drives |
| HP Hard Drives |
| IBM Hard Drives |
| Dell RAM | Memory |
| HP RAM | Memory |
| IBM RAM | Memory |Thanks for all your input, opinions, and comments!
-
Understood now. Thank you so much!
-
When I say 'Tiny' I mainly am getting at the fact that it is either a category with 1 or 2 total products inside it. Or, it is named after an obscure term with almost zero search volume.
I find that going to level 3 can be ok, but try to stick to two levels deep.
I would include the word server in the example listed above.
There is no limit. I would list your most popular and profitable categories on your home page.
-
Thank you Anthony for your response! If its not too much trouble can you give me an example of a tiny category name and a good/recommended category name for SEO purposes.
Servers <- this is obviously tiny
Dell Servers <- is this a tiny or an ok one?
Dell Rack Servers <- is this optimal or it can be improved for example "Dell Rack PowerEdge G11 Servers"?
And what is the recommended depth of sub categories, would 3 be ok?
Dell Rack Servers > PowerEdge R710 > Products
Also for the sub category, should I put the word server after PowerEdge R710 or is that automatically implied by the top category?
Also is there a limit or recommended number of top/root categories to have on the homepage?
Thanks again!
-
I think those all look fine. If your categories are making it easier for your users to find what they are looking for, then they are good to go.
Do not make tiny categories for SEO purposes that don't help users shop.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How is search volume measured (i.e., thousands)?
Some are in thousands, but it's not always noted and I'm sure there is more than 1 query for a term. Thanks!
Keyword Research | | rootmktg0 -
Wordpress SEO: Category page + Product page or only category page?
Trying to improving my website's ranks on google for a specific keyword (e.g. Samsung S6), I'm thinking about doing some experiments. I've a wordpress based blog. Now, I've the category "Samsung S6" (url: example.com/samsung-s6), with only the latest 6 news (with excerpts) + pagination. This ranks good, but it's a bit ugly as a landing page and I want a better rank. I could improve this page by customizing the template and adding some static text, but it could be a time-consuming solution considering that I'm using a third party theme and I should check this every update. Also, it's harder to customize this page then the next solution: I'm thinking about creating a new page Samsung S6 (url: example.com/samsungs6). This page will contain a product overlay (e.g. RAM, HD, screen size etc.), + product description with features and a small review of it's elements (e.g. camera description with results, suggested applications etc.) + some images/youtube videos + latest 6 news (without excerpts) + some links to other relevant pages in my website for that product, including a link to the category page. What will happen in terms of SEO? Any idea if the new page could rank better than the category page, considering that it has more static elements? Not sure if google could detects duplicates, or two page comepting for the same keyword on the same website is a bad thing. Which are your ideas? Is it ok to have two pages competing for the same keyword on the same website?
Keyword Research | | daimpa0 -
Content on Category(esque) Pages
Hey all, Just a quick question related to content on classifieds sites. If I were to add a small amount of content (say 2 or 3 sentences) that were totally unique to all car brand and model pages and contained anchor text pointing to internal pages... Would that have a positive effect? Or would it be a wasted effort? Thanks a lot in advance 😄
Keyword Research | | CD_20160 -
For an e-commerce page with more than 2,000 products, how should I conduct my initial keyword research?
Hi all, A confused and frustrated SEO noob needing a little guidance here 😞 I'm a bit lost on how I should conduct my keyword research for a start-up e-commerce site selling dietary supplements (~200 brands and ~2000 SKU's). From my understanding, there are two different types of pages I have to optimize for other than the Homepage & CMS pages: Category pages and product pages. As part of the fundamental on-page optimization, I'm planning to write unique category/product descriptions for better visibility (as well as to avoid duplicate content issues) on SE. Consequently, this process has prompted several questions related to my keyword research. My questions are: How would I determine which keywords to optimize for? How many keywords should I target per product page? per category page? Should I include product / brand name as keywords? The site isn't live yet, but is set to launch in mid-August. Any ideas on how I can conduct my keyword research to be used for category/product level pages? Thanks all.
Keyword Research | | byoung860 -
E-Commerce SEO: Where to start with 4,000+ products?
Hey everyone! Complete SEO novice here. I work as the sole content person for an ecommere website with 4,000+ products. I've been trying for months to come up with some sort of SEO strategy, but I'm drowning. Completely drowning. I've been trying to use on-page analytics here at Moz for certain products that get a lot of margin for us. This worked great for awhile, but I haven't seen much progress. And then I jumped to link building and then I jumped to blogging and social, and now I don't know where to focus. I know each and every one of these is important, but I feel like I'm only giving 10% to each instead of 100%. I'm not getting anywhere. I'm just doggy paddling. I am in desperate need of a starting point. And yes, I've read Moz's beginner guide to SEO. I've researched for hours, but nobody seems to have a good starting point for someone trying to optimize a site with 4,000+ products. WHERE DO I START? Category pages? Low-hanging fruit? I feel like I've tried it all. I need some concrete ecommerce advice. Something that gives me a solid game plan as a one-woman show. Do I go brand by brand? Do I go with products with good margin? Do I stop focusing on individual products and go for category pages? I can't wrap my head around an SEO workflow. I'm really looking for ANY advice that can stop my head from spinning with ecommerce SEO. It's completely overwhelming! Thank you in advance!
Keyword Research | | ronyon0 -
Does adding the suffix "-ing" affect ranking for a keyword? E.g. "build" vs "building"
In other words, let's say the keyword I wanted to rank for was "building a home" but the SERP only showed sites ranking for "build a home". If I specifically optimized my page for "building a home" would that increase my chances for ranking for "building a home"?
Keyword Research | | JanssenM.0 -
What is the relationship/difference between categories and keywords in terms of google local seo?
I know that they are very similar as search signals, but I would like to understand the exact relationship. My company is in the process of adding local seo services to our seo offerings, and we are trying to hammer out a process for determining optimal categories for businesses based on keywords we are already using for optimizing their sites. Any insights or suggestions on how best to do this would be much appreciated.
Keyword Research | | CustomCreatives0 -
Keyword Strategy for an E-Commerce Site
I've seen this touched on in other posts but have read conflicting answers and am hoping to get some clarification. What should my keyword strategy be for an e-commerce site in an industry that has moderate to high competition for it's short-tail keyword phrases? Should I try to optimize my homepage for the highly competitive, short-tail keywords, while going after the long-tail, and less competitive (but less traffic, too) on my product pages? What's a good rule of thumb as far as the number of keyword phrases to target per product? Thank you
Keyword Research | | NiallTom0