Main page - catogory and sub-catogories

[ciznerguy]

This is a complex one for me but here goes.

my site sales personalized widgets and this is the main keyword.

other keyword that convert are

• gold personalized widgets
• silver personalized widgets
• brass personalized widgets
• and many others.

all those keywords are categories including the main keyword. (each category is a page on my site optimized for that category)

(If you did not guess already I sale jewelry.

I assume that having the keyword included in links pointing to intenal category pages dilute the importance of this keyword on the main page?

there are few options I consider.

1. for testing have the gold,silver and others to include canonical to the main page just to test the affect on the main keyword.
2. Not pointing from the main page to those sub-category pages - it feels wrong to me
3. just canonize the main keyword category page to point to the main page

Would love o hear what are our thoughts

[Mike.Bean]

I thought you were saying you used that keyword to much. If you think your using it the right amount with the link there, by all means use it.

[ciznerguy]

thanks for replying

I would like to try and get more opinion on the second part of your answer "As far as internal linking, just make sure the anchor text doesn't say the exact same thing. For an example make the anchor text be Gold, the text afterword can say personalized widgets"

doing that might hurt my ranking on the term "gold personalized widgets"?

[Mike.Bean]

If it was 5 or more in one subcategory section I'd say you might have to do something but any less then 5 and you should be okay as far as lowering your keyword importance.

As far as internal linking, just make sure the anchor text doesn't say the exact same thing. For an example make the anchor text be Gold, the text afterword can say personalized widgets but make the anchor text different. It doesn't have to be exactly that either.