Best practice for introducing new landing page to my site?
-
I have a client, and want to know the best way to add new, keyword specific landing pages to their site and link to it in a logical way that isn't spammy.
Example:
My homepage targets “Adelaide Cars”
I also want to target “Melbourne Cars” which I would do via a targeted landing page.
How then would I logically link to this landing page? As Google gets better at spotting un-natural content, I’d like to know how to introduce this new page to get the best traction.
If I was to just create the page, it would not make sense to have it in the main navigation.
Same goes from various industry type terms. Eg. pest control and exterminator.
How do you target both and still have a logical sitemap and page structure that Google will like and make sense to users.
-
When i look at your question you are wondering how to present a targeted landing page for additional keywords, so you want to add new pages for some additional keywords.
The way I described is a tested solution for this. I've used this method on many websites all rank number 1 for the main specific keyword and some additional keywords.
But if this is not what you are looking for please let us know what you are looking for so we can answer your need.
kind regards
Jarno
-
Thanks for the great ideas, but this doesn't really help me to achieve what I am looking for.
-
James, the best way that I always recommend to my clients is the statistics and presentation. The more you will have stats the more people will link to you and how good your presentation is will help you get more and more natural links.
Stats are something that isn’t SPAMMY content and at the same time attract users and get links from them!
Actually there can be multiple reasons how you can play around with it and stats is only one of the idea… there can be hundreds of different ideas that can come in to mind keeping the industry in mind!
-
James,
what you could do i just add a section to your homepage stating: Newly Added Content or something like that and their link to the new page using your keyword. We've tried this with some of our clients and it works just fine and besides your not spamming or participating in illegal activities that way.
hope this helps
Kind regards
Jarno
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to create more pages of content or expand on current pages of content?
I am assuming that one way of improving the rankings of current pages will be to create more content on the keywords used... should this be an expansion of the content on current pages I am optimising for a keyword or is it better to keep creating new pages and if we are creating new pages is it best to use an extension of the keyword on the new page – for example if we are optimising one page for ‘does voltage optimisation work’ would it then be worth creating a page optimised for ‘does voltage optimisation work in hotels’ for example and so on? I am guessing maybe both might help, this is just a question I have had from one of my clients.
On-Page Optimization | | TWSI1 -
Redirecting pages (old site to new site)
I have a question- there is one location, one set of pages for both the old and new site on the same host environment so when I did the redirect it get into a loop trying to redirect from itself to itself Not sure how its gonna affect SEO. Will pages get hit for duplicate content?
On-Page Optimization | | Yanez0 -
Would I be safe canonicalizing comments pages on the first page?
We are building comment pages for an article site that live on a separate URL from the article (I know this is not ideal, but it is necessary). Each comments page will have a summary of the article at the top. Would I be safe using the first page of comments as the canonical URL for all subsequent comment pages? Or could I get away with using the actual article page as the canonical URL for all comment pages?
On-Page Optimization | | BostonWright0 -
Best Layout for Product Page SEO
Hi I am looking to revamp my website and would like to know your views on the best product layout for SEO - in particular if it better to have tabulated content like play.com http://goo.gl/4xdqp or non tabulated content like Amazon. http://goo.gl/cojKj Are there any pros or cons to each approach? I believe tabulated looks better and is easier to navigate but do the engines see this as hidden text? I have been told this is an issue with expandable divs. Many thanks David
On-Page Optimization | | DavidLenehan0 -
Organic Landing Pages...
For one of our sites (fastcubes.com) I noticed our landing pages were ranking and getting a few organic visits. Considering they were made specifically for PPC, I thought maybe we should create landing pages that would not be present in the navigation of the site but for the purpose of optimizing for keyword variations. For example work station cubicles vs office workstation. We have a page optimized for office workstation but having another optimized for work station cubicles is redundant. Would it be a good idea to create this as a page that is not present in the navigation for the sole person of hopefully being ranked and getting traffic for that specific keyword? Thank you in advance for your help!!
On-Page Optimization | | DevonIntl0 -
Duplicate pages
Hi, I am using a CMS that generates dynamic urls that according to the SeoMoz tool will be indexed as duplicate pages. The pages in questions are forms, blog-posts etc. that are not crucial to achieve ranking for. I do worry though about the consequences of having 20 (non-duplicate)pages with static urls and about 100 pages that are duplicates with dynamic urls. What consequences will this have for the speed that the robots crawl the site and could there be negative effects on ranking for the entire domain?
On-Page Optimization | | vibelingo0 -
What is the best practice for changing a url of an existing page
I a looking through the on-page SEO reports in SEOmoz for one of my sites. It suggests that I change the url of a particular page to match the desired search term I want to rank for. In this case it is a site for a local business and the url is example.com/testimonials. when it probabaly should have instead been example.com/city-business-reviews. I have just a couple links to this page and I'm stuck towards the bottom of page 1 in the SERPs currently. Questions... 1. Should I change the url to include the exact keyword term I want the page to rank for? 2. If yes, what is the best method to ensure that any existing link juice to the current url is retained? Would I change the url, then create a new page with the old url and apply a 301 redirect to point it to the new page? Thanks!
On-Page Optimization | | fastestmanalive0 -
Page Authority
I have recently optimised a set of images for a client of ours: I'm looking through all the PA of these newly optimised images, and have varying PA {from SEOmoz toolbar} I understand that internal linking will pass link juice, and obviously external links will add to the overall PA. I have several pages with a PA of 36: { Fairly deep pages} Yet they have no external or internal links going to them. My question is "How can a page gain any authority when it has no visible links pointing at it?" Obviously there must be a link pointing at it {internally} as Google wouldn't have crawled the page right? Also lets say all the keywords are of equal competitiveness would the keywords with highest PA rank higher than those on O PA pages. Many Thanks
On-Page Optimization | | Yozzer0