One large site or a few microsites?
-
Hi, I have a client who runs a professional expo company and wants to redo his website. Right now he has one website that has the following sections: expo company info, wedding show info, electrical wire show info, fishing show info.
My question is, when I rebuild the site would it be better to do one site or four microsites?
-
I agree with Jonathan on this. Go for the long term strategy and build authority on just one domein instead of splitting everything up into small websites.
-
Since the Penguin update and with the reality of the SEO industry nowadays, I would recommend a large site.
It seems that building an online brand is crucial in terms of SEO. One site with 1000 inbound links will be more powerful than 10 sites with 100 links.
On top of that, I have seen better conversion rates on big sites with multiple sections than on small targeted (satellite) sites. They look more trustworthy and less spammy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content from Another Site
Hi there - I have a client that says they'll be "serving content by retrieving it from another URL using loadHTMLFile, performing some manipulations on it, and then pushing the result to the page using saveHTML()." Just wondering what the SEO implications of this will be. Will search engines be able to crawl the retrieved content? Is there a downside (I'm assuming we'll have some duplicate content issues)? Thanks for the help!!
Technical SEO | | NetStrategies1 -
White listing a site
A new clients site is blocked by a lot of Firewalls. And I can't work out why, the content is family friendly they sell nursery equipment. I've run it through the Google checker and there is no malicious software found on the site. Can anyone tell me what I need to do to get this site unblocked? The url is http://knuma.co.uk/
Technical SEO | | Marketing_Optimist0 -
Micro-site homepage not being indexed
http://www.reebok.com/en-US/reebokonehome/ This is a homepage for an instructor network micro-site on Reebok.com The robots.txt file was excluding the /en-US/ directory, we've since removed that exclusion, and resubmitted this URL for indexing via Google Webmaster but we are still not seeing it in the index. Any advice would be very helpful, we may be missing some blocking issue or perhaps we just need to wait longer?
Technical SEO | | PatrickDugan0 -
Seo For Forum Sites
I have forum site.I've opened it 2 months ago.But there is a problem.Therefore my content is unique , my site's keyword ranking constantly changing..Sometimes my site's ranking drops from first 500.After came to 70s. I didn't make any off page seo to my site.What is the problem ?
Technical SEO | | tutarmi0 -
Google Not liking Magento Sites?
Hello, I'm new to the community and I wonder if anyone can help us shed a light on this SEO issue we are having. We have 3 magento websites that is being affected. Whats happening is that those site were ranked for a specific keyword for few months, but all of a sudden, it just drop like crazy. It went from top 10 to about 150 in a bout a weeks period. Some site, it's not even ranked or stopped ranking and visible on the search engine. Is google not liking MAgento for some reason?? Any help or suggestions will be appreciated! thanks
Technical SEO | | solution.advisor0 -
How does Ping services help your site
Hi i am trying to understand how services such as pingler.com help your site. I think i understand about the google ping service which tells google that you have updated a page but how does pingler work. Pingler claims that it sends traffic to your site but i do not understand this. Any help would be great
Technical SEO | | ClaireH-1848861 -
Google not visiting my site
Hi my site www.in2town.co.uk which is a lifestyle magazine has gone under a major refit. I am still working on it but it should be ready by the end of this week or sooner but one problem i have is, google is not visiting the site. I took a huge gamble to redo the site, even though before the refit i was getting a few thousand visitors a day, i wanted to make the site better as i was getting google webmaster errors. But now it seems google is not visiting the site. for example i am using sh404sef and i have put friendly url in the site and on the home page it has its name and meta tag but when you look at google it is not giving the site a name. Also it has not visited the site since october 13th Can anyone advise how to encourage google to visit the site please.
Technical SEO | | ClaireH-1848860 -
Adding more content to an old site
We have a site which was de-moted from PR4 to PR3 with the latest Google update. We have not done any SEO for a long time for the site and the content is the same with over 100 page. My question is, in order to update the site, which is the best to do it, do we: 1. re-introduced new content to replace old once 2. re-write old content 3. Add new pages Many thanks in advance.
Technical SEO | | seomagnet0