How much do you pay your copywriters?
-
Hey friends. How much do you pay your copywriters? Is it be piece? I'm looking to do three different price points:
- Paying for just the copywriting
- Coming up with ideas and the copywriting
- Copywriting and finding a source to publish said blog post
Thanks for your help!
-
You may want to check freelancer.com recently I got a bid of $250 from a reputed writing company for writing 25 articles with around 500 words each. This is the outsource rates. Its for sure that threads should be original and you may have to dig around a bit on your own to find what sells and what doesn't. If you want the posts SEO optimized then thats another ball game which I doubt these guys will be able to deliver for the price. Hope it helps!
-
I have an excellent copywriter. He is studying English at one of the UK's best universities. He does quite a lot for me in his spare time to earn extra £ for his university lifestyle. The work he carries out for me is outstanding and without trying to sound smug... He only charges me £6 an hour!
The beauty about him is that he researches the subject in great detail before writing the article and they always sound like they are written by a guru of that specific field.
I think once you have found a good one, you will stick with him for most of your copywriting work.
I would be willing to pass you his contact details should you wish but please don't pass this about - I dont want him to become too busy for me! haha!
Matt
-
I pay purely for copy at £150 for 1 4-500 word article. Obviously this is much less than what many charge.
-
Copywriting can cost anywhere from less than $10/hour if outsourced to Asian countries such as Malaysia, India or the Philippines, to $160/hour for a very capable, local (Australian) copywriter.
As you seem to have already worked out, the difference in payment tends to revolve around the work done to research, edit, optimise, and even test and revise the copy, in addition to "merely" writing it.
At the lower end, I would expect reasonablly well-written copy, but I would need to provide a detailed brief, usually with my own research, and I have to edit, and test the copy myself. Often, this work means I'd prefer to just write it myself anyway. But if I want a piece of truly great copy, written by someone who is a genuine professional, especially if it is a formal piece of work such as a whitepaper, I have no hesitation paying higher rates.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's a good WPM for a copywriter?
My copywriter is currently hitting 2,100 - 2,500 words over three articles on an average day. He is employed full time, 7.5 hours a day with a 30 minute lunch break (He has the choice of a 1 hour lunch and leaving 30 minutes later). Let's say only 6 hours are spent researching and writing: 2,500 words / 360 minutes = 6.9WPM The content is generally rewritten from other websites with a little bit of unique content, on topics that are usually not complicated - the articles themselves are along the lines of a broad summary of what the other website offers/does. The content I receive is fairly generic and doesn't really say anything more than the source material. No formatting is done and generally I receive very large wall-of-text paragraphs. The content is written in one program and then copy/pasted into word to be delivered. All keywords to use are provided, as well as ~50 words and phrases related to the topic. The ~50 words and phrases are usually presented in a list ("they offer x, x, x, x and x, as well as x, x and x" etc), so this part of the task shouldn't be taking long. I am trying to gauge whether this is typical and what I should expect from someone who does this each day, as from previous roles I know more is definitely doable, but as for whether it's doable every working day I'm not sure. What do you usually receive from your copywriters for a day of work?
Content Development | | helenlorettahasan0 -
How much do I have to differentiate syndicated content, exactly?
We have about 15-20 articles we'll repurpose on a partner domain (think: media outlet). To avoid duplicate content suspicion, how much exactly do we need to differentiate the content on the second domain? Yea, this is assuming we can't obtain a canonical for whatever reason. I've found some good advice here, but am looking for some quantification. Like: "A sentence/paragraph of introduction at the top of the piece, plus a link back to the original at the end of said introduction ought to do it." Any help is appreciated. Thanks! Tim
Content Development | | Jen_Floyd0 -
How "much" schema.org is "too much"?
In terms of adding schema.org information to web pages, how critical is it for SERP? Can anyone recommend a model of what to tag? For example, on a single blog post I could tag the "article" and the "author", but I could also tag the logo that's in the header on every page. How much is "enough"? What is the relationship between schema.org and rel="author" tags? Thank you!
Content Development | | Titan5520 -
How much do you pay for a 300+ word blog article?
I am considering outsourcing some of the blog writing and would like to get some idea of what is a reasonable amount to pay someone for writing say a 300-350 word article? Also any recommendations on where to find good writers? Thanks!
Content Development | | Clicksjim0 -
How does one write different pages of their website that are very similar in nature with using too much duplicate content?
We are a service provider and we have different links on our website to each of our services. The problem is the content that we would have for each is very similar. How can I ensure that it is not deemed duplicate content and ranked poorly because of it. Thanks
Content Development | | JayTurner0 -
Need Legal Copywriting Services
I am looking for a legal copywriter to write 400 - 600 word articles for me on various legal based articles. In addition, I'm looking for other legit industry sectors. Do you know of the legit "quality" sources to locate copywriters? Let me know your thoughts. Thanks. Justin
Content Development | | JQC0 -
How much weight does UGC really have in SEO
Hi Guys....One of my sites has a blog and the site does very well overall.....however managing the blogs comments (fighting spam...attacks...general monitoring and approval) is becoming to much trouble. The blog itself really gets fed from facebook and most of the blog comments are done here. I am thinking of removing the comment section on the blog and only responding to facebook comments.....I am concerned though how much weight the "user generated content" carries with regards to SEO...it has always been said that it does carry weight but what if i get traffic to these pages and links but remove the comments ability... just really wanted to hear some opinions on this and how much respect i should give UGC. thanks for your time
Content Development | | nomad-2023230 -
Finding a copywriter
Hi seomoz, This is not quite a SEO issue, but I have a feeling you may be able help. English is a second language to me and copywriting is not my favorite sport. So, I've decided to find a copywriter. But have no clue how to look for one. I have hired ton of programmers, designers, and other technical resources in the past. People that have concrete skills - programmer where I could say do X, Y & Z and I can check if X, Y & Z were done - are no problem for me to hire. It still takes a long time, but that's not an issue. I know I want the copywriter to write in certain style (style of seomoz.org, woot.com or doubleyourdating.com). How do you define writing like that? Can writing like that can be defined? And put into requirements? Do you need 'customer avatar' or 'marketing voice' document or something similar? How do I find a kick ass copywriter? Optimisticly hoping there is a better answer than just 'test bulkload of them'! Thank you,
Content Development | | AverageJoe
Your big fan!0