Giveaway ideas for contest from a Internet Marketing Company
-
So I have been toying with the idea of creating a twitter / Facebook / Google + Giveaway. Users will just have to like/follow to enter and a random person will be drawing to win the prize. Seems like a solid and easy way to gain followers and such.
My main concern is lets say I go the straight up "cash" route and giveaway $250 to the winner. While anyone would love to have a free $250 and I may get a lot of likes and followers, I’m sure most of them would not be interested in my company or services. They just want a free $250 (who wouldn’t).
I’m been trying to think of other things to giveaway that people would still love to get but attract more people that would be interested in my services, any ideas? I was thinking maybe the winner could get free SEO for their website for 3-6 months or something like that. Something that people might actually want.
-
Thanks,
I do agree that giving away our service for free is probebly not the best way to go.
-
Thanks Brian, I did read that in their terms and it seems as long as you use a 3rd party app (like wildfire), its fine to do, just can't announce the winner on the page. We do plan on using some type of 3rd party app when we launch our giveaway.
-
Hi Kyle,
Just wanted to add that on Facebook, it's a violation of TOS to draw a winner at random from the list of fans/likes. In order to contact the winner, you'd have to obtain their email address after they have had a chance to see the rules of the sweepstakes/contest. I know a lot of companies violate this ("Enter to win, just click like and we'll draw a winner!") but it's definitely against policy. And you never know when they'll get around to enforcing it.
-
Giving away free SEO is a bad idea. You should never really give anything substantial away unless it's a non-profit organization receiving the 'donation.' If you want to go this route, the most I would do is give a free consultation (these cost around $1k where I'm from, so it's good value) so you aren't bound to a project you aren't getting paid for.
My opinion would be that giving money or credit away is bland. Why not brand something and give away a lot of them? For $250 you could give away small branded items to many followers, and now suddenly many people have a reason to remember you.
Just some thoughts. Best of luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple Google+ pages when entering new foreign markets?
We are a medium size business on our way to expanding to new countries. Right now we have one Google+ account in Denmark. When expanding to more markets outside of Denmark, should we then set up a Google+ page for each country? Or is it better to stick with the one we have? Thanks in advance!
Branding | | miegt0 -
Should a company's online tool be hosted on their own domain?
Our company is developing a web-based tool that will provide good value for its users and generate leads for us. The tool is large enough in scope and different enough than the main service that we provide that we're considering putting it on its own domain. I have two questions: 1. Does it behoove a company to put their online tool on a separate domain if the tool is large enough in scope and different enough from their website's core function / business's core service? (Examples of this would be Hubspot's Marketing Grader or Open Site Explorer before Moz rolled it back into its domain.) 2. If yes, should the domain name a) describe the function of the tool or b) build a brand for the tool itself? Thanks for your help!
Branding | | APM-SEO0 -
Ideas for highly specific digital marketing?
I have a client that wants to get highly specific with their digital marketing (SEO, Paid, and Social). In their business each sale is big enough that we've even been talked about creating specific targeting campaigns around one decision maker within a company. I can't share too much more information, so I'm hoping that makes sense. My question is this: What are some ideas for getting hyper focused with digital marketing? Most of my ideas for this utilize paid advertising but we've come up with a few social and organic ideas as well. I just wanted to open a discussion to see what my Moz friends thought on the topic. Thanks in advance.
Branding | | HashtagJeff0 -
Marketing for a new alternative solution (general keywords) and for it to show up under specific keyword searches
Hi Moz Community! I've run into a marketing dilemma for one of our customers that we provide SEO and internet marketing services to. Therefore, I need the help of you clever people! The company is a high-tech innovative biotechnology company, so instead of using their product as an example which might be confusing, I will represent the problem with "DVDs" and a new technology similar to Netflix. Customer wants to buy 500 Days of Summer DVD online and isn't aware of the new technology called 'Netflix' where we can stream it online instead of ordering it online. Netflix marketing team wants their website to show up alongside search results so when people search for 'buy 500 Days of Summer DVD', you will see Amazon, blah blah and at some point also see 'Netflix: Stream Instantly Online!' What is the best way to approach this? Micro (macro) site? Can I target 'DVD' and make the microsite use a direct match? Do I have to create a page for every single popular DVD in order for it to effectively rank? Any other clever solutions to this problem? Thanks everyone! Sheldon
Branding | | swzhai0 -
Scribd embed links - bad idea?
My client's site in question has a TON of outstanding, constantly updated, highly detailed articles. The site owner also has a branded collection of nearly all of them on Scribd. I guess I can live with that because dupe content isn't an issue and the pdfs there link back to the site and another domain of ours. Plus it gets a lot of eyeballs on our newish brand and content, and we can run reports on users. BUT, we have Scribd social share buttons on each article on our site that (among other things) allows a user to grab a direct link to the content on Scribd or an embed link for their blog or whatever. So, two questions really - Foremost, shouldn't we get rid of that embed option on our page? I mean, isn't is stealing from our backlink potential? I can't imagine juice would somehow pass back to us through a Scribd-located doc or embed but I haven't found info affirming or contradicting that. And secondly, isn't a Scribd collection a bit analogous to posting videos on YouTube and hoping your page will ultimately benefit from it via clickthroughs, etc? At this year's MozCon I heard a strong argument against that. Thanks -
Branding | | Jen_Floyd0 -
Are there any companies out there that can do Search Retargeting on a local level? I'd like to target a Metro area, or even a large city.
Are there any companies out there that can do Search Retargeting on a local level? I'd like to target a Metro area, or even a large city. I'm talking Search Retargeting, not Site Retargeting.
Branding | | mustang7870 -
I am changing the name of my company and would like to know best practices for SEOmoz
YES you made a good point my main problem is I have been signed up under a different domain name then what my company will have so the domain name will be new I am changing my brand, name, logo, site with SEOmoz been kind enough to have given me credit for the link and other links what's the best way to go about trying to keep some of my previous rank (301?) I would appreciate any and all information. I am I apologize English is not my first language I am sorry about any miscommunication
Branding | | BlueprintMarketing0