How to increase the traffic ?
-
Hi Everyone,
I am a bit a newbie in SEO and I read different articles and comments regarding the SEO but I am a bit stuck to get traffic through www.organicur.com.
It's a really new website build through Prestashop (1-2 month).
I used the tool keyword analysis to look after keywords not to competitive.
I used the on-page optimization of Seomoz until to have A for every pages and I have started to build backlinks.
But the traffic doesn't improve at all.
Does that mean my keywords are not relevant enough ? Do I need to wait and carry on the links building.
Do I need to go through PPC ?
Thanks a lot for your reply,
K
-
Hi,
Thanks. I know there is a competitor for organic pharmacy but just one compare for organic beauty products and less competitive as well. Perhaps, it wasn't a such great idea to target this one.
Thanks again,
K
-
Hi Karine,
One of the things that's most glaring after just spending a few minutes taking a look at the site is that the first piece of the title tag on the home page is 'organic pharmacy'. Quickly looking at the Google Keyword Tool, as a phrase match, 'organic pharmacy' receives approximately 2400 searches in the US monthly. I'd suggest that's fairly low given the types of keywords that would be relevant to you. Low search volume doesn't necessarily mean low competition, but in this case it does.
What's more surprising, is that 'organic pharmacy' appears to be a competitor. If that's a conscious move, I'm not sure if I would agree with that. Buy PPC ads on their name instead if you want to be showing up when someone does a search for their name. The CPC you will pay for that word will be much less than what you would pay for your head terms.
I'm a big proponent of PPC for a variety of reasons, so I'd recommend it, especially for a new website. Beyond driving qualified traffic to your site, it will give you a much better idea as to the real search volume taking place for your target keywords. You'll also be able to get an idea as to the conversion rate of the website on the whole, and for specific target keywords. Armed with the knowledge of your conversion rates, keyword search volume, and the percentage of clicks you can expect based on a given position based on the CTR curve (image attached), it can give you an idea as to the value of optimizing your site for specific keywords.
-
Hi Karim,
Thank you for the advises. I will continue the work
Karine
-
Hi Karine
New websites will take time to develop good rankings so do not be too surprised if you are not getting the volumes of search engine traffic you were expecting at such an early stage. Continue with your link building activities as this will have a positive impact on your rankings.
I have had a look at the competition around the phrase 'organic beauty products' which you have included in your homepage title tag and there are a lot of established websites competing for this term with decent PA and DA scores.
In terms of improving your on-page optimisation, the phrase 'organic beauty products' and 'organic pharmacy' which I am presuming are important for your website are not included anywhere in your homepage body content, which will make it difficult for your homepage to rank for them.
If you have the budget for PPC and the product margins/website conversion rate are strong enough to make it profitable I would recommend it. It can be a great tool for driving traffic whilst your organic presence is still growing but also for ongoing revenue generation as the PPC ads well by attracting a high proportion of clicks for relevant search terms.
On another note, make sure you are checking the search volumes on the keywords you are targeting. If there is limited search volume you will only see limited traffic even if you rank number 1 for the term.
Hope this helps
-
Hi Karine,
Here are a few ideas, obviously this is early days so there is a lot more than this to do.
Looking at the site I would say for your two main category pages you need more rich text content relevant to the product category. Using images like the homepage rotating images is fine but try to have the text parts as CSS text rather than images so that Google can read it, or at least a good descriptive alt text per image in this section.
Your page titles are too long, focus on the main product keyword, this should be fairly straight-forward, do product type - product name - sitebrand, keep them below 70 characters.
The site at the moment doesn't have a lot of products, but no doubt you will build that up. However, it is a competitive area, so rather than just going for less-competitive keywords using a keyword tool that everybody uses, think about your offering and why someone should visit your site rather than go elsewhere.
You really need to have in mind what your unique selling points are and who your target audience is, then create titles and content that are relevant. Segment your offering and target specific customer types and you'll naturally find less competitive (& long-tail) potential search terms.
Yes you need to continue link-building, but do read up on the various guides and posts here about what makes a good inbound link - Quality over quantity every time.
As a new site using PPC is not a bad route to drive initial traffic, you can set limits on how much you want to spend and your type of visitor will hopefully be loyal because of your great products and service and return again and again. However, once again be aware this is a competitive area so choose your keywords for your campaign carefully. Once again this is when knowing your market and audience helps you target the right keywords.
The point is coming into a mature market like organic care products is never going to be a quick success, you need to think about getting the word out through any channel you can, good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Can I Rank My Website Quickly and get traffic 20k per months
Hello moz webmasters, PLZ tell me How Can I Rank My Website Quickly and get traffic 20k per months. if you have backlinks lists of edu and gov sites plz donate me. check my site https://www.steemseo.com [Link removed by a forum moderator.]
Intermediate & Advanced SEO | | tushartosi0 -
Traffic drop on this site
I am SEO'ing this site but need some assistance in the analysis. it was doing not too bad but in the last 4 months the google traffic has really fallen off, i suspect the keywords may need improving but any tips or observations would be great.
Intermediate & Advanced SEO | | crowng0 -
What will happen if we 302 a page that is ranking #1 in google for a high traffic term?
We're planning to test something and we want to 302 a page to another page for a period of time. The question is, the original page is ranking #1 for a high traffic term. I want to know what will happen if we do this? Will we lose our rank? Will the traffic remain the same? Ultimately I do not want to lose traffic and I do not want to 301 until it has been properly tested.
Intermediate & Advanced SEO | | maxcdn0 -
Blog Traffic
Hi all, As of today, we put up approximately 900 high-quality, 100% original articles on our blog. However, we have not been able to generate any good traffic since July when it was first launched (blog.ostanding.com). Any suggestion would be greatly appreciated! Thanks again.
Intermediate & Advanced SEO | | businessowner0 -
Increasing Search Queries
Recently I had a drop in the over all number of search queries my website was ranking for (about 50%) on October 5th. I did not lose rankings for my target keywords. How can I regain these lost opportunities?
Intermediate & Advanced SEO | | raph39880 -
Increasing index
Hi! I'm having some trouble getting Google to index pages which once had a querystring in them but now are being redirected with a 301. The pages have a lot of unique content but this doesn't seem to matter. I feels as if there stuck in limbo (or a sandbox 🙂 Any clues on how to fix this? Thanks / Niklas
Intermediate & Advanced SEO | | KAN-Malmo0 -
How to solve a PHP problem to increase user experience ?
Hi all, I am having a peculiar PHP problem that is affecting the user experience of the site and thus, the SEO. The site is www.atlantiksurf.com and as you can see I use the QTranslate Plugin to manage the 3 different languages: www.atlantiksurf.com (Spanish) www.atlantiksurf.com/en www.atlantiksurf.com/de If you enter the german version: http://www.atlantiksurf.com/de/ , and you scroll down to the bottom of the page, you will notice there are a couple of posts that have (Español) in their Titles. This means that this particular post is written in Spanish and should only appear in the Spanish version of the site. Every single post is published on the three versions even when they are language orientated. The result is that when you press that specific Spanish title on the German version, you get nothing but this: http://www.atlantiksurf.com/de/aritz-aranburu-tendra-que-estar-un-mes-sin-competir/ Because obviously there is nothing there. If I go to the wordpress admin panel and search for the post manually, I can solve the problem by erasing all the default code of the different language versions that should not appear. But this is only a manual and non practical solution. The problem, I think, might be in the PHP orders that the Wordpress Theme is receiving from somewhere. I come to all of you SEomoz users as my last chance, because I've been months in discussions with Qtranslate users and php amateurs that cannot solve the issue. I know that this question isn't strictly about SEO, but in a way it is, because it must be affecting the way that Google look at us. Please, some help or orientation would be highly appreciated. rTqZI.png
Intermediate & Advanced SEO | | Tintanus0 -
How to Increase PageRank
Hi, My website has 0 page rank. How can I increase this? What are the different factors to increase page rank? My site is HomeEscapade.com Thanks in advance...
Intermediate & Advanced SEO | | Trigun0