How to increase the traffic ?
-
Hi Everyone,
I am a bit a newbie in SEO and I read different articles and comments regarding the SEO but I am a bit stuck to get traffic through www.organicur.com.
It's a really new website build through Prestashop (1-2 month).
I used the tool keyword analysis to look after keywords not to competitive.
I used the on-page optimization of Seomoz until to have A for every pages and I have started to build backlinks.
But the traffic doesn't improve at all.
Does that mean my keywords are not relevant enough ? Do I need to wait and carry on the links building.
Do I need to go through PPC ?
Thanks a lot for your reply,
K
-
Hi,
Thanks. I know there is a competitor for organic pharmacy but just one compare for organic beauty products and less competitive as well. Perhaps, it wasn't a such great idea to target this one.
Thanks again,
K
-
Hi Karine,
One of the things that's most glaring after just spending a few minutes taking a look at the site is that the first piece of the title tag on the home page is 'organic pharmacy'. Quickly looking at the Google Keyword Tool, as a phrase match, 'organic pharmacy' receives approximately 2400 searches in the US monthly. I'd suggest that's fairly low given the types of keywords that would be relevant to you. Low search volume doesn't necessarily mean low competition, but in this case it does.
What's more surprising, is that 'organic pharmacy' appears to be a competitor. If that's a conscious move, I'm not sure if I would agree with that. Buy PPC ads on their name instead if you want to be showing up when someone does a search for their name. The CPC you will pay for that word will be much less than what you would pay for your head terms.
I'm a big proponent of PPC for a variety of reasons, so I'd recommend it, especially for a new website. Beyond driving qualified traffic to your site, it will give you a much better idea as to the real search volume taking place for your target keywords. You'll also be able to get an idea as to the conversion rate of the website on the whole, and for specific target keywords. Armed with the knowledge of your conversion rates, keyword search volume, and the percentage of clicks you can expect based on a given position based on the CTR curve (image attached), it can give you an idea as to the value of optimizing your site for specific keywords.
-
Hi Karim,
Thank you for the advises. I will continue the work
Karine
-
Hi Karine
New websites will take time to develop good rankings so do not be too surprised if you are not getting the volumes of search engine traffic you were expecting at such an early stage. Continue with your link building activities as this will have a positive impact on your rankings.
I have had a look at the competition around the phrase 'organic beauty products' which you have included in your homepage title tag and there are a lot of established websites competing for this term with decent PA and DA scores.
In terms of improving your on-page optimisation, the phrase 'organic beauty products' and 'organic pharmacy' which I am presuming are important for your website are not included anywhere in your homepage body content, which will make it difficult for your homepage to rank for them.
If you have the budget for PPC and the product margins/website conversion rate are strong enough to make it profitable I would recommend it. It can be a great tool for driving traffic whilst your organic presence is still growing but also for ongoing revenue generation as the PPC ads well by attracting a high proportion of clicks for relevant search terms.
On another note, make sure you are checking the search volumes on the keywords you are targeting. If there is limited search volume you will only see limited traffic even if you rank number 1 for the term.
Hope this helps
-
Hi Karine,
Here are a few ideas, obviously this is early days so there is a lot more than this to do.
Looking at the site I would say for your two main category pages you need more rich text content relevant to the product category. Using images like the homepage rotating images is fine but try to have the text parts as CSS text rather than images so that Google can read it, or at least a good descriptive alt text per image in this section.
Your page titles are too long, focus on the main product keyword, this should be fairly straight-forward, do product type - product name - sitebrand, keep them below 70 characters.
The site at the moment doesn't have a lot of products, but no doubt you will build that up. However, it is a competitive area, so rather than just going for less-competitive keywords using a keyword tool that everybody uses, think about your offering and why someone should visit your site rather than go elsewhere.
You really need to have in mind what your unique selling points are and who your target audience is, then create titles and content that are relevant. Segment your offering and target specific customer types and you'll naturally find less competitive (& long-tail) potential search terms.
Yes you need to continue link-building, but do read up on the various guides and posts here about what makes a good inbound link - Quality over quantity every time.
As a new site using PPC is not a bad route to drive initial traffic, you can set limits on how much you want to spend and your type of visitor will hopefully be loyal because of your great products and service and return again and again. However, once again be aware this is a competitive area so choose your keywords for your campaign carefully. Once again this is when knowing your market and audience helps you target the right keywords.
The point is coming into a mature market like organic care products is never going to be a quick success, you need to think about getting the word out through any channel you can, good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Forecasting DA increases after merging domains?
Hi all, I wondered if anyone had any suggestions for forecasting DA changes after merging two domains. The context is that we have two sites and there is argument to combine them into one. To cut a long story short, one of the considerations is how much DA might increase if we migrated one domain into the other. Domain 1 has a DA in the 30s. Domain 2 (which we'd redirect) has a DA in the late 20s. Around 90% of the LRDs are 'incremental'. Surely there is a way to forecast what the increase in DA would be if we decided to combine? I haven't found anything online...
Intermediate & Advanced SEO | | rl_uk0 -
Technical SEO Question: Why is our new platform showing a small decline in traffic?
Hi there! We are in the process of transitioning to a faster platform, and we recently moved a subset of URLs over. The subset that moved over saw a drop. We didn't change the URL pattern, or the content. The only thing that is different is the new platform. Here's a link to one of the URLs that is currently served from the new platform: http://bit.ly/1YjXD7H And, here is an example of a URL currently served from the older platform: http://bit.ly/1Jtx7Di Any ideas why the newer platform is seeing a decline in organic traffic?
Intermediate & Advanced SEO | | nicole.healthline0 -
Changing URLS: from a short well optimised URL to a longer one – What's the traffic risk
I'm working with a client who has a website that is relatively well optimised, thought it has a pretty flat structure and a lot of top level pages. They've invested in their content over the years and managed to rank well for key search terms. They're currently in the process of changing CMS and as a result of new folder structuring in the CMS the URLs for some pages look to have significantly changed. E.g Existing URL is: website.com/grampians-luxury-accommodation which ranked quite well for luxury accommodation grampians New URL when site is launched on new CMS would be website.com/destinations/victoria/grampians My feeling is that the client is going to lose out on a bit of traffic as a result of this. I'm looking for information or ways or case studies to demonstrate the degree of risk, and to help make a recommendation to mitigate risk.
Intermediate & Advanced SEO | | moge0 -
Help, no organic traffic recovery after new site launch (it's been 6 months)!
I worked with a team of developers to launch a new site back in March. I was (and still am) in charge of SEO for the site, including combining 4 sites into 1. I made sure 301 redirects were in place to combine the sites and pretty much every SEO tactic I can think of to make sure the site would maintain rankings following launch. However, here we are 6 months later and YoY numbers are down -70% on average for organic traffic. Anyone mind taking a look at http://www.guestguidepublications.com and seeing if there's a glaring mistake I'm missing?!?!?! Thanks ahead of time!
Intermediate & Advanced SEO | | Annapurna-Digital1 -
Increase in duplicate page titles due to canonical tag issue
Implemented canonical tag (months back) in product pages to avoid duplicate content issue. But Google picks up the URL variations and increases duplicate page title errors in Search Console. Original URL: www.example.com/first-product-name-123456 Canonical tag: Variation 1: www.example.com/first-product--name-123456 Canonical tag: Variation 2: www.example.com/first-product-name-sync-123456 Canonical tag: Kindly advice the right solution to fix the issue.
Intermediate & Advanced SEO | | SDdigital0 -
Do I miss traffic (thus, page value) by using the GWMT Parameter Handling Tool?
I'm working through duplicate content issues. The tracking code or the session id in the URL is being recognized as a different page than the original. Example: www.example.com is dup content to www.example.com?_nk=x&ad=y&_ga=z, which is tied to a marketing campaign If my setup in the URL parameter tool is set to: Effect = None Crawl = Representative URL, then do I: 1. Miss all the traffic being driven to the ?_nk page?
Intermediate & Advanced SEO | | johnnybgunn
2. With a Rep URL, there still would be two indexed listings: the .com & the .com?_nk...right? Neither is good. Redirects of all the URLs is not an option b/c there are hundreds of these that would need to be redirected. And I also don't want to slow down page load time with excessive redirects, which has been the case when adding 100+ redirects for the recent website migration we did.0 -
Https Loss of Search traffic
Hey guys, We moved our site to from http to https. We subsequently lost 25% in our search traffic in 1 Month. We changed a few other pieces such as images, added new content etc. Has anyone got any suggestions on how we start to understand what happened? Thanks in advance.
Intermediate & Advanced SEO | | Johnny_AppleSeed0 -
How concerning is a message from Google about an increase in server errors?
In the past few weeks I have started getting messages from Google webmasters about an increase in server errors. According to our r&d team these messages come at times our site has been down and Google is not an accurate measure of the site health. 1 - are they correct and is there a better tool to be using? 2 - could be harmed that Google is occasionally running into this problem..that is then fixed within a few hours? Thanks!
Intermediate & Advanced SEO | | theLotter0