Old Site not Passing Along Links?
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Recently, we created a new website for a client, and put it on a new domain. We put a 301 redirect site-wide on the old site. The 301 is working correctly, and any visit to the old site is now going to the new one. So, from a functionality standpoint, we're looking good.
However, looking at the domain authority of the sites, it doesn't seem that the old links are passing value to the new site. The old site had 43 linking root domains, and a domain authority of 30, compared to the new site with 16 linking root domains and an authority of 22. If I understand correctly, the links should be viewed as pointing to the new site and passing link juice to the new one, correct? Is there a reason why this may be happening that I should be looking into? Any thoughts or advice on this one would be appreciated. Thanks guys!
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Thanks for the responses guys.
I know that you won't get the full link juice, but it looked like some weren't even getting seen. That does explain a lower authority though.
The transfer was done about 2 months ago. I thought after the first month, things would be basically ironed out, but I'll just give it more time and build other links in the meantime.
Thanks for your help!
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How long ago did you do the 301 redirect? It can take a couple of crawls for OSE to pick up and calculate the new data. Take a look tomorrow at the numbers and see if they've changed -- we're ahead of schedule on rolling out a new index and that may have some improved numbers for you.
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A 301 redirect takes time, all those links need to be calculated. If the page where your link is sitting does not get indexed, neither does the link you have on it. I recommend checking all of your backlinks and having the webmasters/website owners of those sites change your links to the new domain. Dont spend too much time on this however definitely work on your better more authoritative links.
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301 redirects don't pass 100% of link juice. It's more like 60%-80%. That's the answer. I'm not sure what else to tell you.
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