Press Release Question.
-
We do many Press Releases for many clients and it is recommended to have an about us at the bottom of each Press Release...
If we have 200 words at the bottom of each Press Release that we submit to PRWeb should we change them up so they look unique? Will this be considered duplicate content if we leave the bottom section of our PR's identical?
-
Right On :). LOL
-
ha ha... right.... if you have a press release about baloney sandwiches... in your "about us" you should be saying how you are eatin' them everyday.
-
Thanks Nakul,
I appreciate your help.
-
Very interesting question Donnie. Although pretty simple, it's a little complex at the same time.
Here's what I am thinking: It does make sense to have it unique on every PR, somewhat related to the theme of your PR. However, it's an about us...not about the PR. I think although right from the SEO perspective, it might not be 100% right from a PR/business standpoint.
My mind is also relating this to the fact that if we have a header and footer on every page, it's the same/duplicate content. Should that not be unique then ? I think Google is way past these things. Google understands what duplicate content is (to a very great extent) and I would not worry about it if you are doing less then 10 press releases a year. However, if you are doing something like 1 press release every week for the client, then it might make sense to have a relatively unique copy written.
But before you decide, I suggest you discuss it with a PR professional. Sometimes, for us, it get's difficult to think outside the box (SEO Box :).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about region codes and Hreflang?
A client (see example above) has accidentally place region codes into the hreflang when the content is intended for all audiences that speak the language. So "fr-fr" should really just be "fr" since those that are "fr-be", "fr-ca", and "fr-ch" should all be getting to the French version of the website too. And there isn't a specific subdirectory for French speakers in Belgium or France or Switzerland, etc. However, when looking at Google Analytics, these region codes don't seem to be stopping those from other regions from getting to the correct landing page. So a user from Belgium is still getting to https://www.example.com/fr/ depsite the "fr-fr" in the hreflang. So question: is it worth adjusting the hreflang to be non-region specific (from
Intermediate & Advanced SEO | | SearchStan0 -
DA vs Relevancy - Trade Off Question
Hey Guys We all know that relevancy largely trumps DA nowadays. What I am wondering is if there is a DA 'level' at which relevancy doesn't really matter - you probably still want a backlink from that site... For example, sites with DA of 100 we probably want backlinks from. So where do you draw the line? What I mean is for a high DA 'non relevant' site, what DA is 'acceptable' where you start to disregard relevancy? I'm thinking something like 70 and above would like some other thoughts... Obviously you would still be building relevant links too, developing content to do so and all that good stuff. I am just wondering what DA I should focus on for building non-relevant links ALONGSIDE relevant links 🙂 Thanks
Intermediate & Advanced SEO | | GTAMP0 -
To subdomain or to subfolder, that is the question.
Hi All, So I have a client that has two restaurants that they are wanting two sites for. Right now they have one site for their two locations that ranks pretty well for some bigger keywords for their style of food. With them wanting two sites, i'm struggling on whether we should just build them all within one site and just use separate folders on that site restaurant.com/location1 & restaurant.com/location2 with a landing page sending you to each, or if we should split it into subdomains. The content will be roughly the same, the menus are identical, i think each branch is just owned by a different family member so they want their own site. I keep leaning towards building it all into one site but i'm not sure. Any ideas?
Intermediate & Advanced SEO | | insitemoz10 -
Scraping / Duplicate Content Question
Hi All, I understanding the way to protect content such as a feature rich article is to create authorship by linking to your Google+ account. My Question
Intermediate & Advanced SEO | | Mark_Ch
You have created a webpage that is informative but not worthy to be an article, hence no need create authorship in Google+
If a competitor comes along and steals this content word for word, something similar, creates their own Google+ page, can you be penalised? Is there any way to protect yourself without authorship and Google+? Regards Mark0 -
Google Places Question: Two Businesses, Same Address
I am working with a client who runs a personal training business. He shares a fitness studio with another personal trainer to minimise costs. My issue is that the other guy has 'taken' the Google Places listing address as his business, rather than my client's. The gym itself is not a business, it is simply a shared workspace by two personal trainers - in the same way as a shared office space might be the address of several businesses. This presents a bit of a problem with Google Places verification. Is it best to: 'Alter' the address slightly so it appears to be a separate premises (e.g. 51 Something Street --> 51A Something Street) then use that address in all my citations Leave the address itself the same, but rely on the fact that there are separate domains, phone numbers and business names Any thoughts on this?
Intermediate & Advanced SEO | | Pretty-Klicks1 -
Diversifying anchor text question
Hi, I've seen a new article by Dr. Pete on diversifying links for 2013 (http://www.seomoz.org/blog/top-1-seo-tips-for-2013), now my question is this: Dr. Pete talks about mixing up the anchor text for links, is so we don't get caught out by Google or actually mixing it has a better impact? For example: 1. 20 anchor text links targeting just the target term. 2. 20 anchor text links targeting 4 variations of the target term. Is number 2 recommended so things look natural or does it actually have a better impact on SEO. Thanks
Intermediate & Advanced SEO | | activitysuper0 -
Link Building with PRweb press releases
Im looking for tips or best practices when sending out PR for link building. I send out at least 4 press releases per month using prweb’s advanced release which allows anchor text. For the past few months I’ve been rotating branded terms, exact match keywords and full URL’s as the links, but always linking to my home page or to one particular subpage. Most of the releases are to announce upcoming projects or to announce a recent website launch for a client, less often we’re highlighting a service or special we want to promote. Im wondering if I should be linking to more sub pages to spread links around, and if I should be focusing more on branded terms vs. exact match anchors. Due to the cost involved I just want to be sure im getting the most out of it.
Intermediate & Advanced SEO | | nbeske0 -
Question | Blogger, Godaddy, HostGator
If I buy a new domain and do forwarding with masking to my blogger post URL what would happen to the backlinks that were pointing to my blog post exactly? Will the power link back to this new domain or will it stay there? I have a blogger account, a domain from godaddy, and hosting? People are telling me that forwarding with masking is bad for <acronym title="Search Engine Optimization">SEO</acronym> so I should set blogger with godaddy or something like that I don't know. I need a hosting though in order to do that and free ones don't offer changes to the CNAME records? so I got hostgator. I am up to the part where I need to set the records in the CNAME for hostgator but every time I try to list ghs.google as the whatever, it won't work! It keeps telling me the record is already there when this is my FIRST time using this! How can it be there when I haven't even touched it? Please help me
Intermediate & Advanced SEO | | 678648631264This is the tutorial im using : http://support.google.com/blogger/bi...381&page=ts.cs I get stuck here: Find the control panel on your domain registrar’s website, and locate your DNS (Domain Name System) settings. In order to link your blog to your custom domain, follow the instructions below to enter your "CNAME" and "A-records."
CNAME
Where it says Name, simply enter "www" and list ghs.google.com as the Host Name. See our detailed instructions on providing CNAMEs for various registrars. If yours isn't listed, or if you run into other difficulties, contact your registrar directly and they can help you out.
A-records (optional)
The following action links your naked domain (example.com) to your actual site (www.example.com). If you skip this step, visitors who leave off the "www" will see an error page.
Enter your domain name in the format example.com, and list the I.P. addresses shown below in the "A" section. You'll need to create four separate A-records which point to four different Google IPs. 216.239.32.21
216.239.34.21
216.239.36.21
216.239.38.21 Could I just leave my forwarding with masking on with my domain + blogger to make everything easier or what? And, is there any benefit in SEO if I don't have an EMD but it's something like this www.General.com/Keyword 1 www.General.com/Keyword 2/Posts/etc0