Ideas for Redesigning, Relaunching, and Revitalizing a Community of Bloggers
-
As a longtime user (now the owner) of a great site that was down a few times over the last couple of years I am looking for advice on how to let the over 100,000 members that have used us know that we are back and now supported fully by a team of people that love the site and what we stand for (quality, curated content and blog carnivals). We did a complete redesign, removed old carnivals, removed inactive users, deleted lower quality carnivals, and fixed some portions of the site that were less than optimal (aka broken). Should we attempt to email everyone, or let them naturally come back? In case it's not clear, we are from BlogCarnival.com.
-
The audience is generally pretty savvy which is why I wanted to see what everyone thought (lots of SEO's and very active bloggers). It makes sense to me to get their input, continue to refactor the code, and enhance the site even more. Then, I do really like the idea of working with the most active users to get some testimonials on our support team and the site in general. Thanks! That's exactly the type of advice I was looking for. When I first asked the question I realized it might seem obvious to do an email blast, but we really want to do it right and that usually means taking it slow and being more strategic. Thanks again!
-
I guess it ultimately depends on the audience but I would say that I would give it a few weeks and generate some sort of written response to the new features/design from the more active users. Then I would include those in an email blast letting everyone know what is different and that they should give it another shot. The testimonials (responses) would garnish much more upfront trust and generate a more positive attitude among those who were disappointed with the way things were handled in the past.
Starting fresh with a soft launch and then with the testimonials of a few, conquer the world!
Or something like that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Find blog post idea
How do I find blog post ideas for my website blog when there are only very few questions people have. I am a tour operator operator and the the keywords I target are Provence bike tour, Normandy bike tour , Tuscany bike tour and so on. I am trying to to find blog ideas to create a topic cluster for those pillar pages. Any advice on how to find blog ideas that could boost my pillar pages. Thank you,
Content Development | | seoanalytics1 -
Developing supporting content for main ideas
I attended Mozcon this year and the session by Joe Hall "Rethinking Information Architecture for SEO and Content Marketing" has me considering some changes to our site structure and architecture. I'm currently putting together a landing page for our webinars but could things like webinars and case studies be considered supporting content to our main ideas? For example instead of my architecture being: home > webinars > webinar about an idea It could be: home > main idea 1 > webinar about an idea So my webinar landing page would link out to all of the different webinar pages on the site instead of being contained in this bucket. Just wanted to get some thoughts on this.
Content Development | | Brando160 -
Is it a good idea to have campanion site?
I am just thinking to start a companion site, do you think its a good idea to have this sort of site. As i believe it may be the good source to get good referral traffic from this site.
Content Development | | Mustansar0 -
Any Idea who i can contact at Google Finance?
Hi Everyone, I run a popular news site and we are already working with Yahoo Finance, CNN, USA Today, CNBC, etc...
Content Development | | fattestcat
The one site we really also want to start working with is Google Finance - but there is no way as far as i can see of getting in touch with them. Our content is the best in our sector and every news site we pitch we almost always start a relationship with - i just need an in. Does anyone know who to contact or how to get in touch with them? Thanks for any advice. James0 -
Blogger Outreach - have you used this service before?
Hi, Has anyone used blogdash.com before? It says it has over 100,000 blog owners registered, which does sound good but when you look at the sites own social following its very poor and when you start to dig a little deeper you can find blog owner profiles like this: http://www.blogdash.com/blogger/ari-herzog First view, you think Ari Herzog has signed up to Blog Dash and you can pitch him content for blogs such as Huffington Post and Mashable, took about 10 seconds to realise he isn't actually part of the network as the yellow box is asking him to signup if he ever finds that page. Has anyone used this service? I can imagine 2% out of the 100,000 are actually members who have signed up.
Content Development | | activitysuper0 -
Health/Exercise/Fitness bloggers?
Hey Mozzers, I have a lot of blogs that deal with health/exercise/fitness and that niche and need to get content for them. I'm not looking for mass content that is crap. I'm looking for well thought out stuff. Any bloggers in that industry want to be guest authors and put up some posts on any of my sites? Trying to get good content and this seems like a good way. You can include a link back to you obviously. Please let me know if you are interested, I'm happy to get in touch and post your content on my sites. Thanks!
Content Development | | DanDeceuster0 -
Does it do any damage to post my blogs for marketing community websites on my own website too?
I'm blogging quite often for one of the biggest marketing community's in the Netherlands and I want to post these blogs on our own company's weblog too. Our own blog is meant for sharing professional know how and boosting our identity as professional web agency. But off course, we also benefit from it SEO wise. If I post these blogs on our own weblog, I have to add a link to the original article on the marketing community website. So, my question is: will that cause any damage for our own website?
Content Development | | ThijsLeydens0 -
What should I look for when hiring a blogger?
In the past I’ve made many mistakes when hiring content writers/bloggers, the end result is that my targeted traffic is no better off even after investing several thousand dollars in to it. I have a blog with 400+ posts, each being over 500 words of unique content yet my traffic is under 30 a day. I use wordtracker for my keyword research so I don’t think that is the problem. Instead of hiring cheap writers from eastern European countries I want to hire people that know what they are writing about, someone that is an expert in the niche, someone like Rand Fishkin and Dr.pete for SEOmoz, always enjoy reading their posts and that is what I want on my own blog. I always refer new writers to this post >> http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization and have recently had someone complete 40 articles for $200, but this isn’t what I want. I want people to come to my blog, enjoy it, and be satisfied with what they have read. I don’t want people to read the junk I have produced by someone that has no idea what they are writing about. The Panda updates have affected me in a negative way so it’s now time to change. I have attempted to hire “good bloggers” before. $25 an article sound reasonable? I now felt like I was getting scammed which was maybe due to lack of direction as the articles I was getting were not satisfactory. Is it better to have a writer physically come and work in my office? Or is it ok just to pay someone by the article at the comfort of their own home? So the simple question is how do I find great bloggers?
Content Development | | JimmyJones0