Someone help me with these results?
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I've been using SEOMOZ for several months now. I've been working on cleaning up my onpage SEO for a while now. I have much less errors then my competition and my competitive link analysis is better than the #1 and the same as the #2 google result for "Kayak Fishing" in Google US. Can anyone offer any more advice on how I can get rank better? My site yakangler.com is currently ranked #52 on Google US.
My SEO Report overview: http://awesomescreenshot.com/044ekugfc
One of the competition overview: http://awesomescreenshot.com/0f6ekvg89
Looking at the link analysis will the difference in links make that much of a difference? http://awesomescreenshot.com/03cekwo55
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If the top row goes away or is incorporated that is a good start.
I would take your site map (which is currently a bit scary) and see how you could logically redesign the flow. If you would like, you may give it a go and PM me, I will take a look and have a developer do same and make a few suggestions that may help.
BUT - Do not forget the Meta descriptions.
Hope it helps you out,
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Thanks for the detailed information! So you think it's more of an architecture "menu layout" issue?
How about this meta description: "Kayak Fishing's Ultimate Resource, YakAngler offers news, reviews, and how-to articles about kayak fishing and the most active community for kayak anglers!"
What about something like this? http://awesomescreenshot.com/041el7966
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Mark,
OK, found the url using non personalized search. So, your home page is the ranking page. (As is your competitors).
When you search using non personalized search you have your one and two competitors both with site links. This tells me there is something happening that makes Google feel as if these links will assist searchers, etc. You cannot get site links by asking.
So, when I look at your site vs. the other two, the number one is UGLY. The number two is not. Yours is not.... but, look at the meta descriptions. For me, (a former bass fisherman) when I read #1, they state they are the oldest site, they reach anglers everywhere and provide detailed fishing information and direction...
#2 meta desc. states: Kayak Fishing Magazine is an online kayak fishing magazine and international_kayak fishing_ community bringing you kayak fishing stories, fishing kayak reviews.
Yours states: Kayak fishing ultimate resource, YakAngler offers fishing forums, _kayak fishing_community, articles, reviews and more.
IMO, a fisherman will be less interested in forums and community and more interested in what fishing info can you give me, what can you tell me about gear, etc.
I am not saying that you do not have a robust community or that they won't participate. I am simply talking about what drives them to the site initially. Your meta description does not cause me to want to do anything. My guess would be you have a very low click through rate.
Also, on the site, the menu structure is not in the least helpful IMO if I am an angler looking for a rain suit, or fishing instruction, or kayak instruction. Home, Forum, Yaksocial, articles, resources, store.
Sorry, that is not going to get you site links IMO.This is a blog that has been turned into a site with products and social and forum...
When I click on Articles and see the News reviews and other info, the boxes below are what I would have expected to see in the home page menu bar.
I think you have an architecture problem. Everything else is good overall. Good content, images, etc.
Use good meta desc to get them to the site and where they land has to compel them to go further into the site. This doesn't.
Hope this helps,
Robert
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